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The differences between brand ambassadors and content creators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a content creator has an average salary of $61,988, which is higher than the $36,977 average annual salary of a brand ambassador.
The top three skills for a brand ambassador include product knowledge, brand awareness and sales floor. The most important skills for a content creator are content creation, instagram, and digital content.
| Brand Ambassador | Content Creator | |
| Yearly salary | $36,977 | $61,988 |
| Hourly rate | $17.78 | $29.80 |
| Growth rate | 19% | 13% |
| Number of jobs | 15,940 | 9,142 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 77% |
| Average age | 45 | 37 |
| Years of experience | - | 4 |
A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.
A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.
Brand ambassadors and content creators have different pay scales, as shown below.
| Brand Ambassador | Content Creator | |
| Average salary | $36,977 | $61,988 |
| Salary range | Between $27,000 And $49,000 | Between $38,000 And $99,000 |
| Highest paying City | Portland, ME | Seattle, WA |
| Highest paying state | North Dakota | Washington |
| Best paying company | Wpp Us Holdings Inc | |
| Best paying industry | Professional | Internet |
There are a few differences between a brand ambassador and a content creator in terms of educational background:
| Brand Ambassador | Content Creator | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 77% |
| Most common major | Business | Communication |
| Most common college | - | Harvard University |
Here are the differences between brand ambassadors' and content creators' demographics:
| Brand Ambassador | Content Creator | |
| Average age | 45 | 37 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 55.7% Female, 44.3% |
| Race ratio | Black or African American, 16.4% Unknown, 8.2% Hispanic or Latino, 17.6% Asian, 6.4% White, 51.0% American Indian and Alaska Native, 0.3% | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 7% | 9% |