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The differences between brand ambassadors and event promoters can be seen in a few details. Each job has different responsibilities and duties. Additionally, an event promoter has an average salary of $39,894, which is higher than the $36,977 average annual salary of a brand ambassador.
The top three skills for a brand ambassador include product knowledge, brand awareness and sales floor. The most important skills for an event promoter are customer service, event logistics, and facebook.
| Brand Ambassador | Event Promoter | |
| Yearly salary | $36,977 | $39,894 |
| Hourly rate | $17.78 | $19.18 |
| Growth rate | 19% | 18% |
| Number of jobs | 15,940 | 13,455 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Average age | 45 | 45 |
| Years of experience | - | - |
A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.
An event promoter is responsible for supporting the marketing and media department of an organization in planning public programs and events for promotional purposes. Event promoters assist in the development of marketing campaign materials and reaching out to the target audience, sending invitations, and posting on various social media platforms. They also handle the execution of press releases, email invites, and public relations. An event promoter must have excellent communication and organizational skills, especially in preparing expense reports, coordinating with suppliers, and responding to the guests' inquiries and concerns.
Brand ambassadors and event promoters have different pay scales, as shown below.
| Brand Ambassador | Event Promoter | |
| Average salary | $36,977 | $39,894 |
| Salary range | Between $27,000 And $49,000 | Between $27,000 And $57,000 |
| Highest paying City | Portland, ME | El Dorado Hills, CA |
| Highest paying state | North Dakota | California |
| Best paying company | Wpp Us Holdings Inc | Entravision Communications |
| Best paying industry | Professional | Media |
There are a few differences between a brand ambassador and an event promoter in terms of educational background:
| Brand Ambassador | Event Promoter | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between brand ambassadors' and event promoters' demographics:
| Brand Ambassador | Event Promoter | |
| Average age | 45 | 45 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 16.4% Unknown, 8.2% Hispanic or Latino, 17.6% Asian, 6.4% White, 51.0% American Indian and Alaska Native, 0.3% | Black or African American, 16.0% Unknown, 7.5% Hispanic or Latino, 18.8% Asian, 6.4% White, 50.9% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 7% | 7% |