Brand ambassador vs event representative

The differences between brand ambassadors and event representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an event representative has an average salary of $39,675, which is higher than the $36,977 average annual salary of a brand ambassador.

The top three skills for a brand ambassador include product knowledge, brand awareness and sales floor. The most important skills for an event representative are customer service, giveaways, and product awareness.

Brand ambassador vs event representative overview

	Brand Ambassador	Event Representative
Yearly salary	$36,977	$39,675
Hourly rate	$17.78	$19.07
Growth rate	19%	4%
Number of jobs	15,940	53,539
Job satisfaction	3	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 65%
Average age	45	45
Years of experience	-	-

What does a brand ambassador do?

A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.

What does an event representative do?

An event representative organizes and executes special events and marketing campaigns for special guests and clients and assists in the promotion and publicity of these events. They must ensure that all contracts, regulations, and safety details are followed and adhered to. They may also host parties, high-end tournaments, concerts and assist marketing managers in coordinating special events for tourists while exhibiting the utmost professionalism. Representatives have excellent customer service and provide feedback and solutions to management to improve sales results.

Brand ambassador vs event representative salary

Brand ambassadors and event representatives have different pay scales, as shown below.

	Brand Ambassador	Event Representative
Average salary	$36,977	$39,675
Salary range	Between $27,000 And $49,000	Between $26,000 And $59,000
Highest paying City	Portland, ME	San Francisco, CA
Highest paying state	North Dakota	Arizona
Best paying company	Wpp Us Holdings Inc	Virginia Eye Institute
Best paying industry	Professional	Professional

Differences between brand ambassador and event representative education

There are a few differences between a brand ambassador and an event representative in terms of educational background:

	Brand Ambassador	Event Representative
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 65%
Most common major	Business	Business
Most common college	-	-

Brand ambassador vs event representative demographics

Here are the differences between brand ambassadors' and event representatives' demographics:

	Brand Ambassador	Event Representative
Average age	45	45
Gender ratio	Male, 42.5% Female, 57.5%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 16.4% Unknown, 8.2% Hispanic or Latino, 17.6% Asian, 6.4% White, 51.0% American Indian and Alaska Native, 0.3%	Black or African American, 16.0% Unknown, 7.5% Hispanic or Latino, 17.5% Asian, 6.6% White, 52.1% American Indian and Alaska Native, 0.3%
LGBT Percentage	7%	7%

Differences between brand ambassador and event representative duties and responsibilities

Brand ambassador example responsibilities.

Build relationships and maintain strong partnerships with store management to achieve and maintain apple standards.
Use CRM to track productivity analysis, set goals, manage tasks, and procure inventory selection.
Handle sensitive HIPP, Medicare, and Medicaid information.
Demonstrate customer service skills while assisting visitors, ranging from elementary schools to university alumni, during campus visits.
Organize and run weekly study hours.
Learned important medical skills including first aid and CPR.

Event representative example responsibilities.

Manage all POS, features, team sports, leagues and all other event activation for retail restaurants and bars.
Organize in house deliveries, client and VIP amenities, introduction letters/thank you letters and transportation transfers.
Work with promotional partners (radio, television, newspaper and social media) to coordinate ticket distribution and merchandise giveaways.
Plan and execute tradeshow exhibit of 20,000 sf and an additional 2,400 sf of executive meeting room space with VIP lounge.
Verify medicaid waive eligibility for non-emergency transportation.
Verify medicaid waive eligibility for non-emergency transportation.

Brand ambassador vs event representative skills

Common brand ambassador skills

Product Knowledge, 14%
Brand Awareness, 13%
Sales Floor, 10%
Customer Satisfaction, 7%
Product Sales, 6%
PET, 6%

Common event representative skills

Customer Service, 30%
Giveaways, 9%
Product Awareness, 8%
VIP, 6%
Brand Awareness, 6%
Excellent Guest, 5%

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Brand Ambassador
Brand Ambassador vs Event Representative

Updated January 8, 2025

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