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The differences between brand ambassadors and promoters can be seen in a few details. Each job has different responsibilities and duties. Additionally, a promoter has an average salary of $37,603, which is higher than the $36,977 average annual salary of a brand ambassador.
The top three skills for a brand ambassador include product knowledge, brand awareness and sales floor. The most important skills for a promoter are customer service, facebook, and windows.
| Brand Ambassador | Promoter | |
| Yearly salary | $36,977 | $37,603 |
| Hourly rate | $17.78 | $18.08 |
| Growth rate | 19% | - |
| Number of jobs | 15,940 | 12,975 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 67% |
| Average age | 45 | 45 |
| Years of experience | - | - |
A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.
Promoters are responsible for the demonstration of the products they offer, highlighting its features and responding to the customers' inquiries and concerns. A promoter should have excellent communication and marketing skills to persuade existing and potential customers to buy the products or services. They must also be able to negotiate well, especially on the pricing and product warranty. Promoters also assist in marketing promotional offers and special discounts, as well as joining in various events for product endorsements. They record transactions accurately, process payments, and request a new batch of stocks as needed.
Brand ambassadors and promoters have different pay scales, as shown below.
| Brand Ambassador | Promoter | |
| Average salary | $36,977 | $37,603 |
| Salary range | Between $27,000 And $49,000 | Between $25,000 And $55,000 |
| Highest paying City | Portland, ME | San Francisco, CA |
| Highest paying state | North Dakota | New York |
| Best paying company | Wpp Us Holdings Inc | HP |
| Best paying industry | Professional | Finance |
There are a few differences between a brand ambassador and a promoter in terms of educational background:
| Brand Ambassador | Promoter | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between brand ambassadors' and promoters' demographics:
| Brand Ambassador | Promoter | |
| Average age | 45 | 45 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 43.9% Female, 56.1% |
| Race ratio | Black or African American, 16.4% Unknown, 8.2% Hispanic or Latino, 17.6% Asian, 6.4% White, 51.0% American Indian and Alaska Native, 0.3% | Black or African American, 15.5% Unknown, 7.7% Hispanic or Latino, 20.2% Asian, 5.9% White, 50.5% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 7% | 7% |