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Brand ambassador vs promotions assistant

The differences between brand ambassadors and promotions assistants can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand ambassador has an average salary of $36,977, which is higher than the $34,597 average annual salary of a promotions assistant.

The top three skills for a brand ambassador include product knowledge, brand awareness and sales floor. The most important skills for a promotions assistant are customer service, excellent organizational, and photoshop.

Brand ambassador vs promotions assistant overview

Brand AmbassadorPromotions Assistant
Yearly salary$36,977$34,597
Hourly rate$17.78$16.63
Growth rate19%-4%
Number of jobs15,9402,974
Job satisfaction3-
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 73%
Average age4545
Years of experience--

What does a brand ambassador do?

A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.

What does a promotions assistant do?

Promotions assistants work as part of a marketing team within an organization. Their primary job is to provide support to the marketing team leads. They perform varied duties and responsibilities that include providing updates on promotions related to sales, maintaining and conveying a station events calendar, and overseeing the set-up of station events. In addition, promotions assistants may perform office or admin tasks such as answering phone calls and drafting reports. They also act as a liaison between listeners and radio stations.

Brand ambassador vs promotions assistant salary

Brand ambassadors and promotions assistants have different pay scales, as shown below.

Brand AmbassadorPromotions Assistant
Average salary$36,977$34,597
Salary rangeBetween $27,000 And $49,000Between $25,000 And $47,000
Highest paying CityPortland, ME-
Highest paying stateNorth Dakota-
Best paying companyWpp Us Holdings Inc-
Best paying industryProfessional-

Differences between brand ambassador and promotions assistant education

There are a few differences between a brand ambassador and a promotions assistant in terms of educational background:

Brand AmbassadorPromotions Assistant
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 73%
Most common majorBusinessCommunication
Most common college--

Brand ambassador vs promotions assistant demographics

Here are the differences between brand ambassadors' and promotions assistants' demographics:

Brand AmbassadorPromotions Assistant
Average age4545
Gender ratioMale, 42.5% Female, 57.5%Male, 40.3% Female, 59.7%
Race ratioBlack or African American, 16.4% Unknown, 8.2% Hispanic or Latino, 17.6% Asian, 6.4% White, 51.0% American Indian and Alaska Native, 0.3%Black or African American, 16.5% Unknown, 7.6% Hispanic or Latino, 17.0% Asian, 7.1% White, 51.5% American Indian and Alaska Native, 0.3%
LGBT Percentage7%7%

Differences between brand ambassador and promotions assistant duties and responsibilities

Brand ambassador example responsibilities.

  • Build relationships and maintain strong partnerships with store management to achieve and maintain apple standards.
  • Use CRM to track productivity analysis, set goals, manage tasks, and procure inventory selection.
  • Handle sensitive HIPP, Medicare, and Medicaid information.
  • Demonstrate customer service skills while assisting visitors, ranging from elementary schools to university alumni, during campus visits.
  • Organize and run weekly study hours.
  • Learned important medical skills including first aid and CPR.
  • Show more

Promotions assistant example responsibilities.

  • Manage and prepare audio/video media content for use with KissFM website and several social media networks (FACEBOOK and MySpace).
  • Manage twitter, assist the production of air commercials and utilize interpersonal skills at promotional events
  • Provide general office support relate to promotional opportunities such as listener contests and giveaways.
  • Assist promotions managers in the development of on-air promotional giveaways and facilitate prize fulfillment.
  • Develop an online advertisement campaign on Facebook to drive ticket sales resulting in increase brand recognition.
  • Spot retrieval and insertion into NEXGEN, etc.
  • Show more

Brand ambassador vs promotions assistant skills

Common brand ambassador skills
  • Product Knowledge, 14%
  • Brand Awareness, 13%
  • Sales Floor, 10%
  • Customer Satisfaction, 7%
  • Product Sales, 6%
  • PET, 6%
Common promotions assistant skills
  • Customer Service, 15%
  • Excellent Organizational, 9%
  • Photoshop, 6%
  • Live Events, 5%
  • Facebook, 5%
  • Twitter, 5%