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The differences between brand ambassadors and sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand ambassador has an average salary of $36,977, which is higher than the $32,167 average annual salary of a sales associate.
The top three skills for a brand ambassador include product knowledge, brand awareness and sales floor. The most important skills for a sales associate are customer service, sales floor, and cash handling.
| Brand Ambassador | Sales Associate | |
| Yearly salary | $36,977 | $32,167 |
| Hourly rate | $17.78 | $15.46 |
| Growth rate | 19% | - |
| Number of jobs | 15,940 | 579,849 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 38% |
| Average age | 45 | 41 |
| Years of experience | - | - |
A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.
Sales associates are responsible for promoting the company's goods or services. They are expected to provide exceptional customer service to prospective buyers. They should be familiar with all features of the company's products or services so that they can answer the customers' inquiries. Sales associates also assist customers in processing their checkouts, refunds, returns, and other needs. They should be customer-oriented, and they should have great communication skills. They should know how to sell their products or services to customers. They are considered the company's representatives on the ground.
Brand ambassadors and sales associates have different pay scales, as shown below.
| Brand Ambassador | Sales Associate | |
| Average salary | $36,977 | $32,167 |
| Salary range | Between $27,000 And $49,000 | Between $21,000 And $47,000 |
| Highest paying City | Portland, ME | New York, NY |
| Highest paying state | North Dakota | New York |
| Best paying company | Wpp Us Holdings Inc | Barclays |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a brand ambassador and a sales associate in terms of educational background:
| Brand Ambassador | Sales Associate | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 38% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between brand ambassadors' and sales associates' demographics:
| Brand Ambassador | Sales Associate | |
| Average age | 45 | 41 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 38.4% Female, 61.6% |
| Race ratio | Black or African American, 16.4% Unknown, 8.2% Hispanic or Latino, 17.6% Asian, 6.4% White, 51.0% American Indian and Alaska Native, 0.3% | Black or African American, 10.6% Unknown, 5.1% Hispanic or Latino, 21.4% Asian, 6.9% White, 55.4% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 7% | 7% |