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Brand ambassador vs sales representative

The differences between brand ambassadors and sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales representative has an average salary of $56,591, which is higher than the $36,977 average annual salary of a brand ambassador.

The top three skills for a brand ambassador include product knowledge, brand awareness and sales floor. The most important skills for a sales representative are sales process, product knowledge, and customer service.

Brand ambassador vs sales representative overview

Brand AmbassadorSales Representative
Yearly salary$36,977$56,591
Hourly rate$17.78$27.21
Growth rate19%4%
Number of jobs15,940205,456
Job satisfaction34.33
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 54%
Average age4547
Years of experience-4

What does a brand ambassador do?

A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.

What does a sales representative do?

Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.

Brand ambassador vs sales representative salary

Brand ambassadors and sales representatives have different pay scales, as shown below.

Brand AmbassadorSales Representative
Average salary$36,977$56,591
Salary rangeBetween $27,000 And $49,000Between $33,000 And $94,000
Highest paying CityPortland, MEBoston, MA
Highest paying stateNorth DakotaMassachusetts
Best paying companyWpp Us Holdings IncGoogle
Best paying industryProfessionalPharmaceutical

Differences between brand ambassador and sales representative education

There are a few differences between a brand ambassador and a sales representative in terms of educational background:

Brand AmbassadorSales Representative
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 54%
Most common majorBusinessBusiness
Most common college-SUNY College of Technology at Alfred

Brand ambassador vs sales representative demographics

Here are the differences between brand ambassadors' and sales representatives' demographics:

Brand AmbassadorSales Representative
Average age4547
Gender ratioMale, 42.5% Female, 57.5%Male, 58.1% Female, 41.9%
Race ratioBlack or African American, 16.4% Unknown, 8.2% Hispanic or Latino, 17.6% Asian, 6.4% White, 51.0% American Indian and Alaska Native, 0.3%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%
LGBT Percentage7%6%

Differences between brand ambassador and sales representative duties and responsibilities

Brand ambassador example responsibilities.

  • Build relationships and maintain strong partnerships with store management to achieve and maintain apple standards.
  • Use CRM to track productivity analysis, set goals, manage tasks, and procure inventory selection.
  • Handle sensitive HIPP, Medicare, and Medicaid information.
  • Demonstrate customer service skills while assisting visitors, ranging from elementary schools to university alumni, during campus visits.
  • Organize and run weekly study hours.
  • Learned important medical skills including first aid and CPR.
  • Show more

Sales representative example responsibilities.

  • Manage prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
  • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Search for procurement contracts, attend trade shows, design flyers, postcards, etc.
  • Utilize POS sales software to maintain monetary sales information produce reports for organizational review.
  • Develop and maintain business relationships with businesses and policyholders using establish methods such as customer relationship management CRM.
  • Handle administrative and sales duties as Jr.
  • Show more

Brand ambassador vs sales representative skills

Common brand ambassador skills
  • Product Knowledge, 14%
  • Brand Awareness, 13%
  • Sales Floor, 10%
  • Customer Satisfaction, 7%
  • Product Sales, 6%
  • PET, 6%
Common sales representative skills
  • Sales Process, 9%
  • Product Knowledge, 9%
  • Customer Service, 7%
  • CRM, 6%
  • Business Development, 6%
  • Sales REP, 5%