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The differences between brand ambassadors and sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales representative has an average salary of $56,591, which is higher than the $36,977 average annual salary of a brand ambassador.
The top three skills for a brand ambassador include product knowledge, brand awareness and sales floor. The most important skills for a sales representative are sales process, product knowledge, and customer service.
| Brand Ambassador | Sales Representative | |
| Yearly salary | $36,977 | $56,591 |
| Hourly rate | $17.78 | $27.21 |
| Growth rate | 19% | 4% |
| Number of jobs | 15,940 | 205,456 |
| Job satisfaction | 3 | 4.33 |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 54% |
| Average age | 45 | 47 |
| Years of experience | - | 4 |
A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.
Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.
Brand ambassadors and sales representatives have different pay scales, as shown below.
| Brand Ambassador | Sales Representative | |
| Average salary | $36,977 | $56,591 |
| Salary range | Between $27,000 And $49,000 | Between $33,000 And $94,000 |
| Highest paying City | Portland, ME | Boston, MA |
| Highest paying state | North Dakota | Massachusetts |
| Best paying company | Wpp Us Holdings Inc | |
| Best paying industry | Professional | Pharmaceutical |
There are a few differences between a brand ambassador and a sales representative in terms of educational background:
| Brand Ambassador | Sales Representative | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 54% |
| Most common major | Business | Business |
| Most common college | - | SUNY College of Technology at Alfred |
Here are the differences between brand ambassadors' and sales representatives' demographics:
| Brand Ambassador | Sales Representative | |
| Average age | 45 | 47 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 58.1% Female, 41.9% |
| Race ratio | Black or African American, 16.4% Unknown, 8.2% Hispanic or Latino, 17.6% Asian, 6.4% White, 51.0% American Indian and Alaska Native, 0.3% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 6% |