Brand ambassador demographics and statistics in the US
Brand ambassador demographics research summary. Zippia estimates brand ambassador demographics and statistics in the United States by using a database of 30 million profiles. Our brand ambassador estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about brand ambassadors after extensive research and analysis:
- There are over 10,068 brand ambassadors currently employed in the United States.
- 57.5% of all brand ambassadors are women, while 42.5% are men.
- The average brand ambassador age is 45 years old.
- The most common ethnicity of brand ambassadors is White (51.0%), followed by Hispanic or Latino (17.6%), Black or African American (16.4%) and Unknown (8.2%).
- In 2022, women earned 97% of what men earned.
- 7% of all brand ambassadors are LGBT.
- Brand ambassadors are 73% more likely to work at private companies in comparison to public companies.
On this page
Brand ambassador demographics by:
Brand ambassador gender statistics
57.5% of brand ambassadors are women and 42.5% of brand ambassadors are men.
- Female, 57.5%
- Male, 42.5%
Brand ambassador gender ratio
| Gender | Percentages |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
Brand ambassador gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$37,477
Female income
$36,186
Brand ambassador gender ratio over time
This data breaks down the percentage of men and women in brand ambassador positions over time. Currently, 57.5% of brand ambassadors are female.
Brand ambassador gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 16.86% | 83.14% |
| 2011 | 25.94% | 74.06% |
| 2012 | 22.40% | 77.60% |
| 2013 | 23.16% | 76.84% |
| 2014 | 27.06% | 72.94% |
| 2015 | 26.83% | 73.17% |
| 2016 | 22.77% | 77.23% |
| 2017 | 25.34% | 74.66% |
| 2018 | 21.10% | 78.90% |
| 2019 | 25.90% | 74.10% |
| 2020 | 32.56% | 67.44% |
| 2021 | 42.53% | 57.47% |
Brand ambassador related jobs gender ratio
We compared brand ambassadors with similar job titles to see how gender ratios vary. As you can see, senior field applications engineer and senior systems sales engineer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Consultant | 7% | 93% |
| Escrow Closer | 10% | 90% |
| Promotional Model | 11% | 89% |
| Brand Ambassador | 43% | 57% |
| Senior Pre-Sales Engineer | 94% | 6% |
| Senior Systems Sales Engineer | 95% | 5% |
| Senior Field Applications Engineer | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Brand ambassador demographics by race
The most common ethnicity among brand ambassadors is White, which makes up 51.0% of all brand ambassadors. Comparatively, 17.6% of brand ambassadors are Hispanic or Latino and 16.4% of brand ambassadors are Black or African American.
- White, 51.0%
- Hispanic or Latino, 17.6%
- Black or African American, 16.4%
- Unknown, 8.2%
- Asian, 6.4%
- American Indian and Alaska Native, 0.4%
Brand ambassador race
| Brand ambassador race | Percentages |
|---|---|
| White | 51.0% |
| Hispanic or Latino | 17.6% |
| Black or African American | 16.4% |
| Unknown | 8.2% |
| Asian | 6.4% |
| American Indian and Alaska Native | 0.4% |
Brand ambassador race and ethnicity over time
See how brand ambassador racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Brand ambassador race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 63.11% | 12.27% | 3.91% | 17.46% |
| 2011 | 58.55% | 13.87% | 5.10% | 17.21% |
| 2012 | 62.10% | 12.83% | 4.81% | 15.93% |
| 2013 | 62.30% | 12.48% | 5.23% | 16.19% |
| 2014 | 60.74% | 11.16% | 5.13% | 18.69% |
| 2015 | 60.65% | 12.93% | 4.99% | 17.34% |
| 2016 | 59.48% | 12.38% | 5.79% | 17.81% |
| 2017 | 61.03% | 12.30% | 6.54% | 16.05% |
| 2018 | 60.67% | 9.74% | 5.89% | 18.09% |
| 2019 | 60.63% | 9.81% | 4.69% | 20.17% |
| 2020 | 59.20% | 9.75% | 7.28% | 17.15% |
| 2021 | 51.05% | 16.40% | 6.37% | 17.64% |
Brand ambassador wage gap by race
According to our data, white brand ambassadors have the highest average salary compared to other ethnicities. Black or african american brand ambassadors have the lowest average salary at $36,268.
| Ethnicity | Salary |
|---|---|
| Unknown | $37,956 |
| White | $38,713 |
| Black or African American | $36,268 |
| Asian | $36,900 |
| Hispanic or Latino | $37,594 |
Brand ambassador age breakdown
The average age of brand ambassadors is 40+ years years old, representing 58% of the brand ambassador population.
Brand ambassador age breakdown
| Brand Ambassador Years | Percentages |
|---|---|
| 40+ years | 58% |
| 30-40 years | 25% |
| 20-30 years | 16% |
Brand ambassador educational attainment
The most common degree for brand ambassadors is bachelor's degree, with 68% of brand ambassadors earning that degree. The second and third most common degree levels are associate degree degree at 15% and associate degree degree at 10%.
- Bachelor's, 68%
- Associate, 15%
- High School Diploma, 10%
- Master's, 4%
- Other Degrees, 3%
Brand ambassadors by degree level
| Brand ambassador degree | Percentages |
|---|---|
| Bachelor's | 68% |
| Associate | 15% |
| High School Diploma | 10% |
| Master's | 4% |
| Other Degrees | 3% |
Brand ambassador jobs you might like
Brand ambassador employment statistics
Most brand ambassadors work for a private in the professional industry.
Company size where brand ambassadors work
Below, you can see the size of companies where brand ambassadors work.
Brand ambassador jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 10% |
| 50 - 100 employees | 14% |
| 100 - 500 employees | 29% |
| 500 - 1,000 employees | 5% |
| 1,000 - 10,000 employees | 18% |
| > 10,000 employees | 24% |
Brand ambassador jobs by company type
Employees with the brand ambassador job title have their preferences when it comes to working for a company. For instance, most brand ambassadors prefer to work at private companies over public companies.
Brand ambassador jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 24% |
| Private | 73% |
| Government | 1% |
Brand ambassador jobs by industry
The most common industries for brand ambassadors are professional, retail and media.
Brand ambassador industry statistics
| Industry | Percentages |
|---|---|
| Professional | 14% |
| Retail | 14% |
| Media | 11% |
| Manufacturing | 10% |
| Fortune 500 | 10% |
| Hospitality | 8% |
| Start-up | 8% |
| Technology | 6% |
| Telecommunication | 4% |
| Internet | 3% |
| Health Care | 2% |
| Education | 2% |
| Transportation | 1% |
| Government | 1% |
| Construction | 1% |
| Energy | 1% |
| Finance | 1% |
| Insurance | 1% |
Brand ambassador turnover and employment statistics
Brand ambassador unemployment rate over time
The unemployment rate for brand ambassadors between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Brand ambassador unemployment rate by year
| Year | Brand ambassador unemployment rate |
|---|---|
| 2010 | 18.40% |
| 2011 | 18.40% |
| 2012 | 18.62% |
| 2013 | 17.32% |
| 2014 | 12.63% |
| 2015 | 12.27% |
| 2016 | 11.13% |
| 2017 | 9.89% |
| 2018 | 9.87% |
| 2019 | 8.55% |
| 2020 | 14.96% |
| 2021 | 25.00% |
Average brand ambassador tenure
The average brand ambassador stays at their job for 1-2 years, based on the 33,521 brand ambassadors resumes in Zippia's database.
Brand ambassador tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 33% |
| 1-2 years | 23% |
| 3-4 years | 11% |
| 5-7 years | 22% |
| 8-10 years | 6% |
| 11+ years | 5% |
Brand ambassador LGBT ratio compared to similar jobs
Review the percent of brand ambassadors that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Senior Sales Engineer | 6.51% | 81,179 |
| Brand Ambassador | 6.75% | - |
| Fruit Vendor | 7.95% | 370 |
| Livestock Auctioneer | 8.25% | 252 |
| Inbound Telemarketer | 11.06% | 1,774 |
| Apartment Leasing Agent | 12.76% | 31,888 |
Similar brand ambassador jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Senior Sales Engineer | 6.51% | 81,179 |
| Fruit Vendor | 7.95% | 370 |
| Livestock Auctioneer | 8.25% | 252 |
| Inbound Telemarketer | 11.06% | 1,774 |
| Apartment Leasing Agent | 12.76% | 31,888 |
Foreign languages spoken by brand ambassadors
The most common foreign language among brand ambassadors is Spanish at 59.2%. The second-most popular foreign language spoken is French at 10.6% and German is the third-most popular at 3.6%.
- Spanish, 59.2%
- French, 10.6%
- German, 3.6%
- Mandarin, 3.5%
- Italian, 3.4%
- Other, 19.7%
Brand ambassador languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 59.2% |
| French | 10.6% |
| German | 3.6% |
| Mandarin | 3.5% |
| Italian | 3.4% |
| Other | 19.7% |
