How To Become A Brand Ambassador: What It Is and Career Path

Q: How long does it take to become a Brand Ambassador?

It takes 3 years of professional experience to become a brand ambassador. That is the time it takes to learn specific brand ambassador skills, but does not account for time spent in formal education.

Q: Do brand ambassadors have to pay?

No, brand ambassadors typically do not have to pay. They are usually given their needed supply by the company or group that hires them. Some companies employing influencers on social media as brand ambassadors may require them to purchase the product or pay for shipping before allowing them to advocate for their brand. However, brand ambassadors who visit brick-and-mortar stores are less likely to purchase their own products to market.

Q: How do brand ambassadors get paid?

Brand ambassadors are typically paid by the hour. Some may even be offered a commission on top of their base pay. Pay structure often depends on the company employing the brand ambassador.

Q: How many followers do you need to be a brand ambassador?

You need a minimum of 1,000 followers to be a brand ambassador on social media. Some smaller companies or companies with smaller marketing budgets may only require you to have 500 followers on your social media accounts.

Q: How to be a brand ambassador on Instagram

To be a brand ambassador on Instagram, research your market, identify brands you want to work with, build a strong Instagram profile, reach out to brands, create content showcasing your brand, and track your results.

Q: Is being a brand ambassador worth it?

Yes, being a brand ambassador is worth it for those who want to work in marketing or promotions. The key point made for those just starting as a brand ambassador is to offer your services for free, much akin to an internship or volunteer work. This allows you to build experience and a portfolio of successful promotions.

Q: What do you need to be a brand ambassador?

All brand ambassadors need great interpersonal communication skills, knowledge of social media platforms, and an outgoing persona. Because brand ambassadors are responsible for connecting audiences to company brands, they should also have some research skills to ensure they communicate the company's message effectively.

What is a brand ambassador and how to become one

Updated January 8, 2025

4 min read

A brand ambassador is a person who represents a brand, product or service to the public. They serve as the face of the company and promote its values and offerings through various channels. Brand ambassadors are responsible for building relationships with customers, generating interest in the brand and driving sales. They may attend events, create content, engage with customers on social media and collaborate with other influencers to expand their reach.

ScoreBrand AmbassadorUS Average

Salary

2.9

Avg. Salary $36,977

Avg. Salary $59,228

Stability level

5.8

Growth rate 19%

Growth rate 0.3%

Diversity

8.3

Race

American Indian and Alaska Native 0.32%

Asian 6.37%

Black or African American 16.40%

Hispanic or Latino 17.64%

Unknown 8.23%

White 51.05%

Gender

female 57.47%

male 42.53%

Age - 42

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 42

Stress level

5.8

Stress level is manageable

7.1 - high

Complexity level

4.2

Complexity level is basic

7 - challenging

Work life balance

8.1

Work life balance is good

6.4 - fair

What are the pros and cons of being a brand ambassador?

Pros

Opportunities to attend exclusive events
Exposure to different industries
Extra income
May receive free products or samples
Builds confidence and self-esteem

Cons

Inconsistent work and income
Can be physically demanding
May require extensive travel or relocation
Lack of job security and benefits
Requires constant engagement and energy

Key steps to become a brand ambassador

Explore brand ambassador education requirements

Most common brand ambassador degrees

Bachelor's

67.9 %

Associate

14.7 %

High School Diploma

9.6 %

Start to develop specific brand ambassador skills

Skills	Percentages
Product Knowledge	13.71%
Brand Awareness	13.43%
Sales Floor	9.76%
Customer Satisfaction	6.99%
Product Sales	5.59%

Research brand ambassador duties and responsibilities

Build relationships and maintain strong partnerships with store management to achieve and maintain apple standards.
Use CRM to track productivity analysis, set goals, manage tasks, and procure inventory selection.
Handle sensitive HIPP, Medicare, and Medicaid information.
Demonstrate customer service skills while assisting visitors, ranging from elementary schools to university alumni, during campus visits.

Prepare your brand ambassador resume

When your background is strong enough, you can start writing your brand ambassador resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a brand ambassador resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable brand ambassador resume templates

Build a professional brand ambassador resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your brand ambassador resume.

Apply for brand ambassador jobs

Now it's time to start searching for a brand ambassador job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How did you land your first brand ambassador job

Ariel Estrella

Brand Ambassador

I started as a brand ambassador around 2005. I started working for a production company in Fort Lauderdale Florida with their promotional department.

After moving back to New York City, I started working for a company called marketing Works. The company client was Verizon FiOS and my job was to promote the product and also work with sales teams. After four years of working with the company. I left the company and got myself a marketing Manager position. Throughout the years, I worked as a Brand ambassador part time on the weekend, working in concert, venues, and festivals.

Around 2021 because I couldn’t find any full time employment. I started working as a BRAND AMBASSADOR and worked part-time working with different companies eventually in 2022 I got hired to work as a Samson products and I’ll became a Brand Ambassador . I became a team lead and then a field market manager. After 2022 I continue working either as a BRAND Ambassador or marketing manager all the way up to now in 2024. I currently work for a company called. GMR am currently starting a tour BRAND Ambassador position which I’m going to be touring certain cities within the next eight months .

The pros of working as a Brand ambassador is that I have been able to meet really great people and build lasting friendships. I’ve also traveled to different cities and also have the experience of traveling throughout all New York City, which gave me a great graph of how beautiful and culture is.

The cons of working as a brand ambassador is that I’ve gained a large amount of experience in three years but at the same time there’s no consistency in this industry. Also, there’s no growth, the living wage has deteriorated and there is more of a pat on the back and move onto the next job. I never intended on continuing to do this lot of work no more than two years, but I’ve gone to the point that sometimes you realize that sometimes there’s certain things that you were really good at, but there’s always growth another and other fields.

How do brand ambassadors rate their job?

3/5

Based on 1 ratings

5 stars

4 stars

3 stars

2 stars

1 star

Brand ambassador reviews

3.0

A zippia user wrote a review on Oct 2019

Pros

the energy i get from this job exites me. day by day i'm becoming more productive,alart and firm in my opinions. i love helping people

What is a brand ambassador and how to become one

What are the pros and cons of being a brand ambassador?

Brand ambassador career paths

Key steps to become a brand ambassador

Explore brand ambassador education requirements

Most common brand ambassador degrees

Start to develop specific brand ambassador skills

Research brand ambassador duties and responsibilities

Prepare your brand ambassador resume

Choose from 10+ customizable brand ambassador resume templates

Apply for brand ambassador jobs

How did you land your first brand ambassador job

Average brand ambassador salary

How do brand ambassadors rate their job?

Brand ambassador reviews

Brand ambassador FAQs

How long does it take to become a Brand Ambassador?

Do brand ambassadors have to pay?

How do brand ambassadors get paid?

How many followers do you need to be a brand ambassador?

How to be a brand ambassador on Instagram

Is being a brand ambassador worth it?

What do you need to be a brand ambassador?

Search for brand ambassador jobs

Brand ambassador jobs by state