How to hire a brand ambassador

How to hire a brand ambassador, step by step

Here's a step-by-step brand ambassador hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a brand ambassador job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new brand ambassador
• Step 8: Go through the hiring process checklist

What does a brand ambassador do?

Post a brand ambassador job for free, promote it for a fee

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1. Identify your hiring needs

   Before you post your brand ambassador job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a brand ambassador for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A brand ambassador's background is also an important factor in determining whether they'll be a good fit for the position. For example, brand ambassadors from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of brand ambassador salaries for various roles:

   Type of Brand Ambassador	Description	Hourly rate
   Brand Ambassador	A Brand Ambassador promotes a company’s image in a positive manner in front of customers. They represent the company, interacteracting with the general public at events, promoting the brand on TV or radio, and doing product demonstrations, among other duties.	$12-23
   Campus Representative	A campus representative works for colleges and universities where their role is to promote the campus, aiming to recruit potential students. They are responsible for visiting high schools and representing the campus in different events like college fairs, reaching out to guidance counselors, and preparing materials such as brochures or presentations... Show more	$12-23
   Event Representative	An event representative organizes and executes special events and marketing campaigns for special guests and clients and assists in the promotion and publicity of these events. They must ensure that all contracts, regulations, and safety details are followed and adhered to... Show more	$12-28

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Product Knowledge
   • Brand Awareness
   • Sales Floor
   • Customer Satisfaction
   • Product Sales
   • PET
   • Cleanliness
   • Product Demonstrations
   • Excellent Interpersonal
   • Wine
   • Store Management
   • Good Judgment
   • Working Independently
   • Drive Sales

   Check all skills

   Responsibilities:

   • Build relationships and maintain strong partnerships with store management to achieve and maintain apple standards.
   • Use CRM to track productivity analysis, set goals, manage tasks, and procure inventory selection.
   • Handle sensitive HIPP, Medicare, and Medicaid information.
   • Demonstrate customer service skills while assisting visitors, ranging from elementary schools to university alumni, during campus visits.
   • Organize and run weekly study hours.
   • Learned important medical skills including first aid and CPR.

   More brand ambassador duties

3. Make a budget

   Including a salary range in your brand ambassador job description is one of the best ways to attract top talent. A brand ambassador can vary based on:

   • Location. For example, brand ambassadors' average salary in kansas is 38% less than in north dakota.
   • Seniority. Entry-level brand ambassadors 45% less than senior-level brand ambassadors.
   • Certifications. A brand ambassador with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a brand ambassador's salary.

   Average brand ambassador salary

   $36,977yearly

   $17.78 hourly rate

   ---

   Entry-level brand ambassador salary

   $27,000 yearly salary

   Updated December 29, 2025

   Average brand ambassador salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Maine	$45,416	$22
   2	New York	$45,246	$22
   3	Nevada	$44,938	$22
   4	California	$44,736	$22
   5	Massachusetts	$44,256	$21
   6	New Mexico	$42,688	$21
   7	Florida	$40,967	$20
   8	Washington	$40,552	$20
   9	District of Columbia	$40,169	$19
   10	South Carolina	$40,021	$19
   11	Michigan	$39,496	$19
   12	Missouri	$39,477	$19
   13	Texas	$39,396	$19
   14	Arizona	$39,336	$19
   15	Colorado	$39,060	$19
   16	Utah	$38,167	$18
   17	Wisconsin	$37,635	$18
   18	Oregon	$36,727	$18
   19	Virginia	$36,375	$17
   20	Tennessee	$36,227	$17

   Average brand ambassador salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Wpp Us Holdings Inc	$52,442	$25.21
   2	Entercom Communications	$51,605	$24.81
   3	Townsquare Media	$50,798	$24.42	3
   4	Cumulus Media	$50,697	$24.37	1
   5	GMR Marketing	$49,448	$23.77
   6	Cc Meyers	$47,084	$22.64
   7	Homework	$45,832	$22.03
   8	High Performance Technologies	$45,572	$21.91
   9	Bell Flight	$45,491	$21.87
   10	Outside In	$44,904	$21.59
   11	Root Insurance	$44,386	$21.34
   12	Clover Sonoma	$44,194	$21.25
   13	Pella	$43,048	$20.70	2
   14	Tiffany & Co.	$41,876	$20.13	4
   15	Stark	$41,536	$19.97
   16	Tanger Outlets	$41,237	$19.83	10
   17	Forever 21	$41,178	$19.80
   18	Suja Juice	$40,948	$19.69
   19	On Board Experiential Marketing	$40,606	$19.52	3
   20	Textron	$40,592	$19.52

4. Writing a brand ambassador job description

   A good brand ambassador job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a brand ambassador job description:

   Brand ambassador job description example

   Working as a Hospitality / Brand Ambassador, you will be primarily responsible for washing all dishes used in the daily operation of the restaurant. Additionally, you will be expected to:
   
   Help to maintain the neatness, cleanliness and orderliness of the restaurant and surrounding property by sweeping, unpacking supplies, stocking shelves, breaking down empty boxes, and removing trash, etc., as requested
   
   Assist within the kitchen by cutting/chopping meats and produce, etc., and helping the prep person as requested.
   Scrape food from and pre-rinses dirty cooking and serving dishes, flatware and utensils Rinse and wash cooking and serving dishes, flatware and utensils by hand Set up 3 compartment sink properly – wash, rinse, sanitize – and ensure proper chemical concentration Dry clean dishes, utensils, drinking glasses by hand as necessary Bag and haul trash to dumpster. Keep dumpster door closed and surrounding area clean Handle tableware and glassware carefully to prevent breakage and loss Maintain adequate levels of dish detergents and cleaning supplies Clean walls, floors, sinks, mops, etc. Maintains a clean and sanitary work station area including tables, shelves, counters and floors Maintain the kitchen to meet or exceed Health Department standards for cleanliness, food handling and sanitation Process delivered food stocks and supplies, verifying receipt of ordered items Ensure the neatness, cleanliness and orderliness of the restaurant by sweeping, mopping, stocking shelves and removing trash, etc. Present a clean-cut, neat and professional image Handle, store and rotate all products properly Perform food prep and product portioning as needed Opens and closes the kitchen properly and follows the closing checklist for kitchen stations. Assist others in opening and closing Attens all scheduled employee meetings and brings suggestions for improvement Perform other duties or roles as assigned by Burgermeister or the owner
   We are an independently owned and operated BurgerFi franchisee
   
   REQUIREMENTS
   High school diploma preferred Willingness to be a team player and hard worker. Must be friendly and outgoing. Restaurant experience a plus but not required. Able to communicate clearly with customers and other employees. Able to reach, bend, stoop and frequently lift up to 40 pounds. Be able to work in a standing position for long periods of time (up to 9 hours). Able to see clearly (with or without glasses) to read, interpret and understand recipes, menus, food orders, packing slips, etc. Able to hear and speak effectively. Able to sense degrees of temperature.
   
   ABOUT THE COMPANY

   Copy this example

   

5. Post your job

   To find brand ambassadors for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any brand ambassadors they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level brand ambassadors with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your brand ambassador job on Zippia to find and recruit brand ambassador candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit brand ambassadors, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new brand ambassador

   Once you've found the brand ambassador candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a brand ambassador?