What does a brand ambassador do?
A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.
Brand ambassador responsibilities
Here are examples of responsibilities from real brand ambassador resumes:
- Build relationships and maintain strong partnerships with store management to achieve and maintain apple standards.
- Use CRM to track productivity analysis, set goals, manage tasks, and procure inventory selection.
- Handle sensitive HIPP, Medicare, and Medicaid information.
- Demonstrate customer service skills while assisting visitors, ranging from elementary schools to university alumni, during campus visits.
- Organize and run weekly study hours.
- Learned important medical skills including first aid and CPR.
- Provide excellent customer service to all levels including VIP players.
- Support HTC and dealer team in various corporate sponsor events.
- Increase the dealerships ranking by always maintaining high CSI scores.
- Help run company's social media such as Instagram and twitter.
- Provide outreach services for the homeless, and train in cpr.
- Require traveling to Costco at various cities for roadshows and events.
- Train sales associates over the phone on the benefits of HTC products.
- Perform weekly & monthly presentations to merchant & senior leadership reporting key KPI results.
- Develop social media strategy for greater SEO, content relevance, and client interaction.
Brand ambassador skills and personality traits
We calculated that 14% of Brand Ambassadors are proficient in Product Knowledge, Brand Awareness, and Sales Floor. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.
We break down the percentage of Brand Ambassadors that have these skills listed on their resume here:
- Product Knowledge, 14%
Drive bottle sales during On and Off-Premise promotional events and tastings by communicating extensive product knowledge and executing strategic marketing/selling skills.
- Brand Awareness, 13%
Increased sales and brand awareness by cooperating with event marketing agency in preparing and self-managing promotional events at various locations.
- Sales Floor, 10%
Managed sales floor using helicopter view to assure quality customer shopping experience.
- Customer Satisfaction, 7%
Provide exceptional feedback by identifying trends in customer satisfaction and dissatisfaction to store manager, department manager and merchandising team.
- Product Sales, 6%
Present exclusive representation of the company and products while interacting with customers to significantly increase product sales and marketing.
- PET, 6%
Offer solutions that supports or enhances the bond and connection between pet parents, their pets and Blue Buffalo.
Most brand ambassadors use their skills in "product knowledge," "brand awareness," and "sales floor" to do their jobs. You can find more detail on essential brand ambassador responsibilities here:
Analytical skills. To carry out their duties, the most important skill for a brand ambassador to have is analytical skills. Their role and responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Brand ambassadors often use analytical skills in their day-to-day job, as shown by this real resume: "detail analysis reporting consumer feedback and purchases"
Communication skills. Another soft skill that's essential for fulfilling brand ambassador duties is communication skills. The role rewards competence in this skill because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." According to a brand ambassador resume, here's how brand ambassadors can utilize communication skills in their job responsibilities: "tasked with assisting and training sales associates create clear communication from store management to corporate management. "
Detail oriented. Another skill that relates to the job responsibilities of brand ambassadors is detail oriented. This skill is critical to many everyday brand ambassador duties, as "market research analysts must pay attention to minutiae to evaluate data." This example from a resume shows how this skill is used: "distribute product samples, or literature that details products or services. "
The three companies that hire the most brand ambassadors are:
- Forever 21478 brand ambassadors jobs
- Ralph Lauren449 brand ambassadors jobs
- Aspire Brands421 brand ambassadors jobs
Choose from 10+ customizable brand ambassador resume templates
Build a professional brand ambassador resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your brand ambassador resume.
Compare different brand ambassadors
Brand ambassador vs. Campus marketing representative
A campus representative works for colleges and universities where their role is to promote the campus, aiming to recruit potential students. They are responsible for visiting high schools and representing the campus in different events like college fairs, reaching out to guidance counselors, and preparing materials such as brochures or presentations. Moreover, they may also communicate directly with potential recruits, assisting them by answering inquiries, discussing programs, and arranging appointments. In some universities, a campus representative may also organize and facilitate tours and other events.
While similarities exist, there are also some differences between brand ambassadors and campus marketing representative. For instance, brand ambassador responsibilities require skills such as "product knowledge," "brand awareness," "sales floor," and "customer satisfaction." Whereas a campus marketing representative is skilled in "promotional campaigns," "semester," "student organizations," and "rep." This is part of what separates the two careers.
Campus marketing representatives tend to reach similar levels of education than brand ambassadors. In fact, campus marketing representatives are 0.9% more likely to graduate with a Master's Degree and 0.2% less likely to have a Doctoral Degree.Brand ambassador vs. Campus representative
An event representative organizes and executes special events and marketing campaigns for special guests and clients and assists in the promotion and publicity of these events. They must ensure that all contracts, regulations, and safety details are followed and adhered to. They may also host parties, high-end tournaments, concerts and assist marketing managers in coordinating special events for tourists while exhibiting the utmost professionalism. Representatives have excellent customer service and provide feedback and solutions to management to improve sales results.
Each career also uses different skills, according to real brand ambassador resumes. While brand ambassador responsibilities can utilize skills like "product knowledge," "sales floor," "customer satisfaction," and "good interpersonal," campus representatives use skills like "on-campus events," "flyers," "greek life," and "excellent time management."
Campus representatives earn similar levels of education than brand ambassadors in general. They're 0.3% more likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.Brand ambassador vs. Event representative
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from brand ambassador resumes include skills like "sales floor," "good interpersonal," "product sales," and "pet," whereas an event representative is more likely to list skills in "excellent guest," "sound knowledge," "event management," and "slot tournaments. "
Event representatives earn the best pay in the professional industry, where they command an average salary of $36,873. Brand ambassadors earn the highest pay from the professional industry, with an average salary of $39,196.Most event representatives achieve a similar degree level compared to brand ambassadors. For example, they're 0.2% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.Brand ambassador vs. Bell ringer
Types of brand ambassador
Updated January 8, 2025
