How To Become A Brand Consultant: What It Is and Career Path

What is a brand consultant and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Tobias Sellier

The average brand consultant salary is $68,165. The most common degree is a bachelor's degree degree with an business major. It usually takes 8-10 years of experience to become a brand consultant. Brand consultants with a Professional Certified Marketer (PCM) certification earn more money. Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a brand consultant?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreBrand ConsultantUS Average

Salary

5.3

Avg. Salary $68,165

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 50.72%

male 49.28%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a brand consultant

Explore brand consultant education requirements

Most common brand consultant degrees

Bachelor's

74.0 %

Master's

14.0 %

Associate

6.9 %

Start to develop specific brand consultant skills

Skills	Percentages
Brand Strategy	10.37%
Market Research	9.13%
Website Design	8.76%
Instagram	8.66%
PowerPoint	7.22%

Complete relevant brand consultant training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New brand consultants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a brand consultant based on U.S. Bureau of Labor Statistics data and data from real brand consultant resumes.

Research brand consultant duties and responsibilities

Leverage online marketing tools, including SEO and keywords, to connect with consumers and generate leads.
Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
Write blog posts and emails to drive SEO and increase traffic to client sites.
Develop strategic solutions and POV s that leverage social media platforms and improve client ROI.

Prepare your brand consultant resume

When your background is strong enough, you can start writing your brand consultant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a brand consultant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable brand consultant resume templates

Build a professional brand consultant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your brand consultant resume.