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Working As a Brand Consultant

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $72,000

    Average Salary

What Does A Brand Consultant Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Brand Consultant

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Brand Consultant Career Paths

Brand Consultant
Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Manager Senior Manager Of Marketing Marketing Director
Regional Marketing Director
7 Yearsyrs
Marketing Manager Owner Creative Director
Marketing And Creative Director
6 Yearsyrs
Marketing Consultant Account Manager Marketing Director
Marketing And Business Development Director
9 Yearsyrs
Marketing Consultant Product Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Marketing Consultant Owner Marketing Vice President
Executive Vice President Marketing
11 Yearsyrs
Account Manager Product Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Account Manager Product Manager Senior Product Manager
Director Of Marketing And Product Management
9 Yearsyrs
Project Manager Senior Product Manager Senior Manager Of Marketing
Senior Marketing Program Manager
9 Yearsyrs
Project Manager Development Manager Brand Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Project Manager Business Development Manager Senior Manager Of Marketing
Integrated Marketing Director
8 Yearsyrs
General Manager Market Manager Manager, Field Marketing
Partner Marketing Manager
7 Yearsyrs
Assistant Manager Communications Manager Marketing Program Manager
Group Marketing Manager
8 Yearsyrs
Brand Manager Product Marketing Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Brand Marketing Consultant Brand Marketing Manager Manager, Channel Marketing
Retail Marketing Manager
7 Yearsyrs
Brand Marketing Consultant Brand Marketing Manager
Marketing Services Manager
6 Yearsyrs
Store Manager Sales And Marketing Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
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Average Length of Employment
Brand Director 3.0 years
Marketing Manager 2.9 years
Brand Manager 2.6 years
Brand Consultant 2.0 years
Brand Strategist 1.8 years
Top Careers Before Brand Consultant
Internship 7.5%
Consultant 4.8%
Director 3.6%
Designer 3.4%
Manager 3.1%
Top Careers After Brand Consultant
Consultant 8.0%
Internship 3.7%
Founder 3.0%

Do you work as a Brand Consultant?

Highest Brand Consultant Salaries

Job Title Company Location Start Date Salary
Brand Consultant (Senior Brand Analyst) Young & Rubicam Inc. New York, NY Sep 21, 2010 $74,000
Brand Consultant & Recruitment Analysis MDA Holdings, Inc. Berkeley Lake, GA Oct 17, 2016 $70,000
Office Design and Branding Consultant Poppin, Inc. New York, NY Jun 10, 2013 $57,500
Senior Brand Consultant Passion Style Inc. New York, NY Mar 03, 2011 $56,202
Senior Brand Cnsultant Passion Style, Inc. New York, NY Oct 28, 2010 $56,202
Senior Brand Consultant Passion Style Inc. New York, NY Nov 09, 2010 $56,202

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Top Skills for A Brand Consultant

  1. Company Website
  2. Brand Strategy
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Designed, programmed and maintained the company website updates and also shot and produced the companies video presentations.
  • Worked closely with president / founder and defined long-term brand strategy for revolutionary new technology market segment.
  • Organized internal focus groups and research surveys to gather information on new product development ideas and satisfaction with existing service levels.
  • Provide authority development, online reputation management, personal branding, online ID and marketing for career advancement.
  • Conducted market research on existing business, potential market opportunities and competitive advantages.

Brand Consultant Demographics

Gender

Female

45.3%

Male

42.6%

Unknown

12.1%
Ethnicity

White

58.8%

Hispanic or Latino

15.4%

Black or African American

11.1%

Asian

10.7%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

26.1%

French

22.7%

Mandarin

9.1%

Italian

9.1%

Portuguese

8.0%

German

5.7%

Chinese

4.5%

Russian

3.4%

Korean

3.4%

Cantonese

2.3%

Turkish

1.1%

Hebrew

1.1%

Vietnamese

1.1%

Japanese

1.1%

Ukrainian

1.1%
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Brand Consultant Education

Schools

New York University

12.1%

University of Texas at Austin

7.0%

Virginia Commonwealth University

5.7%

University of California - Los Angeles

5.7%

Northwestern University

5.1%

Columbia College Chicago

5.1%

Columbia University

5.1%

Thunderbird School of Global Management

5.1%

Syracuse University

4.5%

Temple University

4.5%

Howard University

4.5%

University of Phoenix

4.5%

Boston University

4.5%

University of California - Berkeley

3.8%

Michigan State University

3.8%

Arizona State University

3.8%

Ohio State University

3.8%

University of Southern California

3.8%

University of Washington

3.8%

Fashion Institute of Technology

3.8%
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Majors

Marketing

21.6%

Business

17.7%

Communication

11.4%

Graphic Design

10.1%

Management

5.3%

Public Relations

4.4%

Fine Arts

3.6%

English

3.6%

Finance

2.3%

Journalism

2.2%

Advertising

2.2%

Economics

2.0%

Entertainment Business

1.8%

Design And Visual Communication

1.8%

Photography

1.8%

Specialized Sales And Merchandising

1.8%

Psychology

1.8%

Writing

1.8%

Sociology

1.6%

Political Science

1.5%
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Degrees

Bachelors

51.5%

Masters

26.0%

Other

13.3%

Associate

3.8%

Certificate

2.1%

Doctorate

1.9%

Diploma

1.1%

License

0.2%
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Top Brand Consultant Employers

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Jobs From Top Brand Consultant Employers

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