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The differences between brand consultants and public relations consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a brand consultant, becoming a public relations consultant takes usually requires 2-4 years. Additionally, a brand consultant has an average salary of $68,165, which is higher than the $50,333 average annual salary of a public relations consultant.
The top three skills for a brand consultant include brand strategy, market research and website design. The most important skills for a public relations consultant are press releases, web content, and strategic communications.
| Brand Consultant | Public Relations Consultant | |
| Yearly salary | $68,165 | $50,333 |
| Hourly rate | $32.77 | $24.20 |
| Growth rate | 10% | 8% |
| Number of jobs | 52,875 | 27,882 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 81% |
| Average age | 39 | 42 |
| Years of experience | 10 | 4 |
Brand consultants and public relations consultants have different pay scales, as shown below.
| Brand Consultant | Public Relations Consultant | |
| Average salary | $68,165 | $50,333 |
| Salary range | Between $43,000 And $107,000 | Between $29,000 And $85,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | AbbVie |
| Best paying industry | - | Media |
There are a few differences between a brand consultant and a public relations consultant in terms of educational background:
| Brand Consultant | Public Relations Consultant | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Wisconsin - Madison | Northwestern University |
Here are the differences between brand consultants' and public relations consultants' demographics:
| Brand Consultant | Public Relations Consultant | |
| Average age | 39 | 42 |
| Gender ratio | Male, 49.3% Female, 50.7% | Male, 33.3% Female, 66.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |