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Brand consultant skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Abhijit Roy,
Abhijit Roy
Below we've compiled a list of the most critical brand consultant skills. We ranked the top skills for brand consultants based on the percentage of resumes they appeared on. For example, 10.4% of brand consultant resumes contained brand strategy as a skill. Continue reading to find out what skills a brand consultant needs to be successful in the workplace.

15 brand consultant skills for your resume and career

1. Brand Strategy

A brand strategy is a road map or blueprint that defines how a brand is going to achieve its long-term goals. The goals are majorly in the areas of gaining visibility and becoming more recognized by consumers. The brand strategy is usually documented and serves as a guide in the operations of the said brand.

Here's how brand consultants use brand strategy:
  • Worked closely with president / founder and defined long-term brand strategy for revolutionary new technology market segment.
  • Identified solutions and hired key advertising, digital and promotional agencies to elevate brand strategy.

2. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how brand consultants use market research:
  • Conducted market research on existing business, potential market opportunities and competitive advantages.
  • Conducted market research and worked closely with clients to craft a new vision for branding architecture.

3. Website Design

Here's how brand consultants use website design:
  • Consulted clients on graphic design services - including logo design, website design, and stationary design.
  • Created brand image and incorporated it into website design, invoices, and media production.

4. Instagram

Here's how brand consultants use instagram:
  • Provided a unique, SEO-focused service to organically increase brand awareness through Instagram through acquisition of targeted followers in local markets.
  • Provided direction on creating brand continuity throughout -- from site content to Instagram to Twitter.

5. PowerPoint

Here's how brand consultants use powerpoint:
  • Designed advertisements and PowerPoint presentations to effectively target qualified franchisee candidates.
  • Developed custom client presentations via PowerPoint.

6. Brand Management

Here's how brand consultants use brand management:
  • Developed and executed brand management plans.
  • Collaborated with a team to improve marketing and brand management strategies for a small business.

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7. Twitter

Here's how brand consultants use twitter:
  • Developed a social media program for wedding gown manufacturer and created a Twitter account following and engaging relationship and wedding experts.
  • Developed marketing campaigns to increase lead generation*Designed print advertising campaign*Helped refine company's messaging*Created company's Facebook page and Twitter account

8. Consumer Insights

Here's how brand consultants use consumer insights:
  • Conducted qualitative research to gain consumer insight into condiment consumption in prospective markets.
  • Increased multiple brand ecommerce sales by 12% by leveraging consumer insights and brand messaging.

9. Linkedin

Here's how brand consultants use linkedin:
  • Isolated new community groups for fresh leads by pitching and maintain relationships with bloggers, LinkedIn Groups, associations, etc.
  • Created company wide marking campaigns via LinkedIn, landing pages, Google Ads, blogs, etc.

10. Brand Awareness

Here's how brand consultants use brand awareness:
  • Analyze existing divisional efforts and develop efficient and cohesive cross-functional plans for expanded brand awareness and sales.
  • Amplified brand awareness by unique design and communication approaches.

11. SEO

Here's how brand consultants use seo:
  • Leveraged online marketing tools, including SEO and keywords, to connect with consumers and generate leads.
  • Designed Monthly Newsletters for the company SEO consulting for the companies clients

12. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how brand consultants use product development:
  • Organize celebrity placement - Advise on product development - Editorial pitching and placement - Advise on art direction and brand development
  • Coordinated interdepartmental communication to facilitate product development.

13. Strategy Development

Here's how brand consultants use strategy development:
  • Matrix-managed strategy development and launch of event-driven lifecycle communications to generate demand, drive sales pipeline growth and high margin revenue.
  • Facilitated strategy development & created marketing tools for consumer direct, referral and corporate group wellness programs.

14. Content Creation

Here's how brand consultants use content creation:
  • Developed messaging and drove content creation for retail vertical, banking/financial markets vertical, and Dell Finanical Services.
  • Brand consultant for packaging design, content creation and editorial imagery.

15. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how brand consultants use email campaigns:
  • Created and developed targeted Online Marketing strategy utilizing segmented email campaigns and focused landing page creation to targeted markets.
  • Managed marketing activities such as email campaigns, collateral related material for different initiatives.
top-skills

What skills help Brand Consultants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on brand consultant resumes?

Abhijit Roy

Professor of Marketing, University of Scranton

In general, companies will look to see whether or not the candidate can overall market the company's products. Given the depth and breadth of marketing jobs, the specific skill requirements will vary. For example, a sales manager position will require individuals with high interpersonal skills, advertising positions will look for individuals with creativity, while marketing research positions will demand strong analytical skills. Overall, most companies today are looking for individuals with strong digital marketing and social media skills.

Job market candidates must look for the job descriptions in the ads and ensure they have relevant matching skills that they can include in their resumes.

What soft skills should all brand consultants possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

What hard/technical skills are most important for brand consultants?

Abhijit Roy

Professor of Marketing, University of Scranton

The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.

What brand consultant skills would you recommend for someone trying to advance their career?

Ahmad Asady

Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University

Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.

What type of skills will young brand consultants need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)
Do you want to know more?
Read more about what experts have to say about brand consultant

List of brand consultant skills to add to your resume

Brand consultant skills

The most important skills for a brand consultant resume and required skills for a brand consultant to have include:

  • Brand Strategy
  • Market Research
  • Website Design
  • Instagram
  • PowerPoint
  • Brand Management
  • Twitter
  • Consumer Insights
  • Linkedin
  • Brand Awareness
  • SEO
  • Product Development
  • Strategy Development
  • Content Creation
  • Email Campaigns
  • Brand Development
  • Account Management
  • Vendor Relationships
  • Content Marketing
  • ROI
  • Business Strategies
  • Logo Design
  • Brand Positioning
  • Facebook
  • Trade Shows
  • Business Development
  • Creative Process
  • Strategic Partnerships
  • Rebranding
  • Creative Direction
  • Target Audience
  • Press Releases
  • Business Growth
  • Communication Strategy
  • POS
  • Business Plan
  • Promotional Products
  • Web Content
  • Market Trends
  • Copywriting
  • Product Line
  • Market Analysis
  • Product Launches
  • Target Market
  • Brand Marketing
  • Content Strategy
  • Social Media Management
  • Media Management

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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