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The differences between brand coordinators and social media assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand coordinator and a social media assistant. Additionally, a brand coordinator has an average salary of $45,983, which is higher than the $44,134 average annual salary of a social media assistant.
The top three skills for a brand coordinator include project management, sales floor and powerpoint. The most important skills for a social media assistant are facebook, instagram, and twitter.
| Brand Coordinator | Social Media Assistant | |
| Yearly salary | $45,983 | $44,134 |
| Hourly rate | $22.11 | $21.22 |
| Growth rate | 19% | 19% |
| Number of jobs | 43,291 | 47,809 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.
A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.
Brand coordinators and social media assistants have different pay scales, as shown below.
| Brand Coordinator | Social Media Assistant | |
| Average salary | $45,983 | $44,134 |
| Salary range | Between $34,000 And $61,000 | Between $31,000 And $61,000 |
| Highest paying City | Kirkland, WA | Egg Harbor, NJ |
| Highest paying state | Delaware | Washington |
| Best paying company | VF | Jacobs Engineering Group |
| Best paying industry | Manufacturing | Education |
There are a few differences between a brand coordinator and a social media assistant in terms of educational background:
| Brand Coordinator | Social Media Assistant | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand coordinators' and social media assistants' demographics:
| Brand Coordinator | Social Media Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 28.6% Female, 71.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.4% White, 66.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |