Brand coordinator demographics and statistics in the US
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Brand coordinator demographics by:
Brand coordinator gender statistics
65.7% of brand coordinators are women and 34.3% of brand coordinators are men.
- Female, 65.7%
- Male, 34.3%
Brand coordinator gender ratio
| Gender | Percentages |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
Brand coordinator gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$45,259
Female income
$43,783
Brand coordinator gender ratio over time
This data breaks down the percentage of men and women in brand coordinator positions over time. Currently, 65.7% of brand coordinators are female.
Brand coordinator gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 42.20% | 57.80% |
| 2011 | 39.80% | 60.20% |
| 2012 | 40.04% | 59.96% |
| 2013 | 36.74% | 63.26% |
| 2014 | 36.78% | 63.22% |
| 2015 | 38.83% | 61.17% |
| 2016 | 38.10% | 61.90% |
| 2017 | 38.07% | 61.93% |
| 2018 | 37.16% | 62.84% |
| 2019 | 35.89% | 64.11% |
| 2020 | 33.60% | 66.40% |
| 2021 | 34.26% | 65.74% |
Brand coordinator related jobs gender ratio
We compared brand coordinators with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Brand Coordinator | 34% | 66% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Brand coordinator demographics by race
The most common ethnicity among brand coordinators is White, which makes up 67.7% of all brand coordinators. Comparatively, 12.4% of brand coordinators are Hispanic or Latino and 9.6% of brand coordinators are Asian.
- White, 67.7%
- Hispanic or Latino, 12.4%
- Asian, 9.6%
- Black or African American, 5.2%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.1%
Brand coordinator race
| Brand coordinator race | Percentages |
|---|---|
| White | 67.7% |
| Hispanic or Latino | 12.4% |
| Asian | 9.6% |
| Black or African American | 5.2% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.1% |
Brand coordinator race and ethnicity over time
See how brand coordinator racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Brand coordinator race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 76.60% | 5.38% | 7.38% | 8.83% |
| 2011 | 74.89% | 5.38% | 7.81% | 9.79% |
| 2012 | 74.95% | 5.58% | 7.09% | 10.02% |
| 2013 | 74.71% | 5.80% | 6.54% | 10.04% |
| 2014 | 75.04% | 5.22% | 7.71% | 9.48% |
| 2015 | 74.00% | 4.80% | 8.01% | 10.19% |
| 2016 | 72.22% | 5.97% | 8.23% | 11.09% |
| 2017 | 72.20% | 5.83% | 8.30% | 10.70% |
| 2018 | 71.50% | 5.49% | 8.31% | 11.29% |
| 2019 | 71.84% | 5.39% | 8.52% | 11.34% |
| 2020 | 69.93% | 4.84% | 8.60% | 12.21% |
| 2021 | 67.65% | 5.19% | 9.62% | 12.39% |
Brand coordinator wage gap by race
According to our data, asian brand coordinators have the highest average salary compared to other ethnicities. Black or african american brand coordinators have the lowest average salary at $42,842.
| Ethnicity | Salary |
|---|---|
| Unknown | $44,478 |
| White | $45,689 |
| Black or African American | $42,842 |
| Asian | $48,564 |
| Hispanic or Latino | $44,914 |
Average brand coordinator age
See how the average age of brand coordinators varies based on ethnicity and gender.
Male
Female
Brand coordinator age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Brand coordinator age breakdown
The average age of brand coordinators is 30-40 years years old, representing 35% of the brand coordinator population.
Brand coordinator age breakdown
| Brand Coordinator Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Brand coordinator educational attainment
The most common degree for brand coordinators is bachelor's degree, with 76% of brand coordinators earning that degree. The second and third most common degree levels are associate degree degree at 9% and associate degree degree at 7%.
- Bachelor's, 76%
- Associate, 9%
- Master's, 7%
- High School Diploma, 5%
- Other Degrees, 3%
Brand coordinators by degree level
| Brand coordinator degree | Percentages |
|---|---|
| Bachelor's | 76% |
| Associate | 9% |
| Master's | 7% |
| High School Diploma | 5% |
| Other Degrees | 3% |
Brand coordinator jobs you might like
Brand coordinator wage gap by degree level
According to the data, brand coordinators with a Doctorate degree earn more than those without, at $52,380 annually. With a Master's degree, brand coordinators earn a median annual income of $51,988 compared to $46,771 for brand coordinators with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $51,988 |
| Bachelor's Degree | $46,771 |
| Doctorate Degree | $52,380 |
Brand coordinator employment statistics
Most brand coordinators work for a private in the retail industry.
Company size where brand coordinators work
Below, you can see the size of companies where brand coordinators work.
Brand coordinator jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 9% |
| 100 - 500 employees | 20% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 28% |
Brand coordinator jobs by company type
Employees with the brand coordinator job title have their preferences when it comes to working for a company. For instance, most brand coordinators prefer to work at private companies over public companies.
Brand coordinator jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 31% |
| Private | 64% |
| Government | 1% |
Brand coordinator jobs by industry
The most common industries for brand coordinators are retail, media and manufacturing.
Brand coordinator industry statistics
| Industry | Percentages |
|---|---|
| Retail | 23% |
| Media | 12% |
| Fortune 500 | 12% |
| Manufacturing | 11% |
| Hospitality | 6% |
| Professional | 6% |
| Technology | 5% |
| Finance | 4% |
| Health Care | 3% |
| Start-up | 3% |
| Education | 3% |
| Internet | 2% |
| Transportation | 2% |
| Non Profits | 2% |
| Government | 1% |
| Automotive | 1% |
| Construction | 1% |
| Telecommunication | 1% |
| Insurance | 1% |
| Real Estate | 1% |
Brand coordinator turnover and employment statistics
Brand coordinator unemployment rate over time
The unemployment rate for brand coordinators between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Brand coordinator unemployment rate by year
| Year | Brand coordinator unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average brand coordinator tenure
The average brand coordinator stays at their job for 1-2 years, based on the 881 brand coordinators resumes in Zippia's database.
Brand coordinator tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 23% |
| 1-2 years | 42% |
| 3-4 years | 11% |
| 5-7 years | 15% |
| 8-10 years | 6% |
| 11+ years | 3% |
Brand coordinator LGBT ratio compared to similar jobs
Review the percent of brand coordinators that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimating Manager | 4.41% | 11,106 |
| Senior Logistic Engineer | 8.65% | 982 |
| Human Resource Specialist | 8.93% | 50,511 |
| Brand Coordinator | 10.00% | - |
| Nuclear Operations Specialist | 11.05% | 84,137 |
| Forensic Medical Examiner | 11.64% | 49,209 |
| Fund Raiser | 19.25% | 927 |
Similar brand coordinator jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimating Manager | 4.41% | 11,106 |
| Senior Logistic Engineer | 8.65% | 982 |
| Human Resource Specialist | 8.93% | 50,511 |
| Nuclear Operations Specialist | 11.05% | 84,137 |
| Forensic Medical Examiner | 11.64% | 49,209 |
| Fund Raiser | 19.25% | 927 |
Foreign languages spoken by brand coordinators
The most common foreign language among brand coordinators is Spanish at 47.7%. The second-most popular foreign language spoken is Chinese at 7.7% and French is the third-most popular at 7.7%.
- Spanish, 47.7%
- Chinese, 7.7%
- French, 7.7%
- German, 6.2%
- Mandarin, 6.2%
- Other, 24.5%
Brand coordinator languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 47.7% |
| Chinese | 7.7% |
| French | 7.7% |
| German | 6.2% |
| Mandarin | 6.2% |
| Other | 24.5% |
