What does a brand coordinator do?
A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.
Brand coordinator responsibilities
Here are examples of responsibilities from real brand coordinator resumes:
- Maintain corporate website, SEO, produce company newsletter, and manage PPC campaigns associate with search engine placement.
- Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
- Create efficient programs that exceed goals in ROI.
- Maintain and update company website + Facebook page.
- Maintain good relationships with vendors and enhance ROI after every activity.
- Design and develop presentations, including PowerPoint presentations for quarterly board meetings and marketing plans.
- Maintain marketing budget and determine ROI of advertising by implementing customer relationship management (CRM) data tracking.
- Differentiate Audi product from competing premium luxury brands including BMW, Cadillac, Mercedes Benz, Infiniti and Lexus.
- Produce written material for electronic newsletters and intranet website to communicate LCHC relate news and activities to staff and medical providers.
Brand coordinator skills and personality traits
We calculated that 11% of Brand Coordinators are proficient in Project Management, Sales Floor, and PowerPoint. They’re also known for soft skills such as Analytical skills, Detail oriented, and Communication skills.
We break down the percentage of Brand Coordinators that have these skills listed on their resume here:
- Project Management, 11%
Support the Brand Manager with day-to-day client relationships and project management to ensure that projects are completed efficiently and effectively.
- Sales Floor, 8%
Maintain proper inventory and merchandise replenishment on sales floor from back stock and truck.
- PowerPoint, 7%
Created and developed a marketing and sales training manuscript including PowerPoint presentation for Next Level Marketing for dealership promotion events.
- Brand Management, 6%
Brand Management/Ambassador for Consumer Brands: Ensured brand consistency and standards were followed by all online users.
- Sales Associates, 6%
Trained merchandise coordinators and sales associates to implement merchandising and visual strategies to support company-wide, on-floor programs.
- Digital Marketing, 6%
Developed a digital marketing strategy employing keyword research for website content production and competitive analysis of keywords to maximize effectiveness.
Most brand coordinators use their skills in "project management," "sales floor," and "powerpoint" to do their jobs. You can find more detail on essential brand coordinator responsibilities here:
Analytical skills. One of the key soft skills for a brand coordinator to have is analytical skills. You can see how this relates to what brand coordinators do because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, a brand coordinator resume shows how brand coordinators use analytical skills: "compiled and reported current market trends, sales analysis, and inventory data. "
Detail oriented. Another essential skill to perform brand coordinator duties is detail oriented. Brand coordinators responsibilities require that "market research analysts must pay attention to minutiae to evaluate data." Brand coordinators also use detail oriented in their role according to a real resume snippet: "used high level attention to detail to merchandise products and liaise between nike representatives & store management. "
Communication skills. Another skill that relates to the job responsibilities of brand coordinators is communication skills. This skill is critical to many everyday brand coordinator duties, as "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This example from a resume shows how this skill is used: "created and maintained store associate training material ranging from product knowledge to campaign specific messaging - averaged 2-3 communications per week. "
The three companies that hire the most brand coordinators are:
- Live Nation Entertainment27 brand coordinators jobs
- House of Blues9 brand coordinators jobs
- Paramount7 brand coordinators jobs
Choose from 10+ customizable brand coordinator resume templates
Build a professional brand coordinator resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your brand coordinator resume.Compare different brand coordinators
Brand coordinator vs. Social media assistant
A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.
These skill sets are where the common ground ends though. The responsibilities of a brand coordinator are more likely to require skills like "project management," "sales floor," "brand management," and "sales associates." On the other hand, a job as a social media assistant requires skills like "photography," "video content," "linkedin," and "blog posts." As you can see, what employees do in each career varies considerably.
Social media assistants tend to make the most money working in the education industry, where they earn an average salary of $44,824. In contrast, brand coordinators make the biggest average salary, $51,814, in the manufacturing industry.social media assistants tend to reach similar levels of education than brand coordinators. In fact, social media assistants are 0.1% less likely to graduate with a Master's Degree and 0.1% less likely to have a Doctoral Degree.Brand coordinator vs. Business development assistant
A business development assistant will support an organization's development team to ensure consistent and timely delivery of core services to investors and clients. As a business development assistant, you will assist in making plans to achieve the company's goals and objectives. In addition, you will be responsible for monitoring business opportunities, conducting research on topics that will advance an organization's business and mission, and supporting routine and ad-hoc business development meetings and reporting. You will also assist in preparing proposal calendars, and monitoring progress to meet deadlines.
Each career also uses different skills, according to real brand coordinator resumes. While brand coordinator responsibilities can utilize skills like "project management," "sales floor," "brand management," and "sales associates," business development assistants use skills like "database management," "business proposals," "crm," and "travel arrangements."
In general, business development assistants achieve similar levels of education than brand coordinators. They're 2.6% more likely to obtain a Master's Degree while being 0.1% more likely to earn a Doctoral Degree.Brand coordinator vs. Marketing assistant
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from brand coordinator resumes include skills like "project management," "sales floor," "brand management," and "sales associates," whereas a marketing assistant is more likely to list skills in "marketing campaigns," "email campaigns," "customer database," and "linkedin. "
Marketing assistants earn the best pay in the finance industry, where they command an average salary of $43,819. Brand coordinators earn the highest pay from the manufacturing industry, with an average salary of $51,814.When it comes to education, marketing assistants tend to earn similar degree levels compared to brand coordinators. In fact, they're 1.6% less likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.Brand coordinator vs. Marketing & sales specialist
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Even though a few skill sets overlap between brand coordinators and marketing & sales specialists, there are some differences that are important to note. For one, a brand coordinator might have more use for skills like "project management," "sales floor," "brand management," and "sales associates." Meanwhile, some responsibilities of marketing & sales specialists require skills like "brand awareness," "marketing campaigns," "crm," and "business development. "
Marketing & sales specialists enjoy the best pay in the telecommunication industry, with an average salary of $52,906. For comparison, brand coordinators earn the highest salary in the manufacturing industry.marketing & sales specialists reach similar levels of education compared to brand coordinators, in general. The difference is that they're 0.4% more likely to earn a Master's Degree, and 0.4% more likely to graduate with a Doctoral Degree.Types of brand coordinator
Updated January 8, 2025











