Brand directors provide innovative leadership in creating the brand strategy of a company. This includes developing long-term goals and an operating process. They may work for organizations like manufacturing and distribution companies or food production companies. Their duties include managing promotional spending, supervising the brand team, and fostering collaboration. They collaborate with business development to create effective marketing programs. They develop and implement strategic business plans. Also, they manage organizational activities like product presentations, trade shows, and customer-sponsored events.
To work as a brand director, you will need a bachelor's degree in business, sales, or marketing. Candidates will need at least ten years of relevant experience. The skills required for this job are communication, project management, strategic thinking, leadership, and analytical skills. Brand directors are paid a whopping sum of $148,631 yearly. Their salary varies from $108,000 to $205,000. These experts work full-time in an office environment.
What is a Brand Director?
What Does a Brand Director Do
There are certain skills that many brand directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
How To Become a Brand Director
If you're interested in becoming a brand director, one of the first things to consider is how much education you need. We've determined that 75.6% of brand directors have a bachelor's degree. In terms of higher education levels, we found that 18.1% of brand directors have master's degrees. Even though most brand directors have a college degree, it's impossible to become one with only a high school degree or GED.
Brand Director Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a brand director can determine their career goals through the career progression. For example, they could start out with a role such as marketing vice president, progress to a title such as senior vice president of marketing and then eventually end up with the title senior vice president of marketing.
Average Salary for a Brand Director
What Am I Worth?
States With The Most Brand Director Jobs
Mouse over a state to see the number of active brand director jobs in each state. The darker areas on the map show where brand directors earn the highest salaries across all 50 states.
Number Of Brand Director Jobs By State
| Rank | State | Number of Jobs | Average Salary |
|---|---|---|---|
| 1 | California | 5,476 | $137,067 |
| 2 | New York | 2,982 | $130,686 |
| 3 | Texas | 2,378 | $119,053 |
| 4 | Illinois | 1,920 | $102,072 |
| 5 | Massachusetts | 1,642 | $139,628 |
| 6 | New Jersey | 1,619 | $122,257 |
| 7 | Florida | 1,546 | $103,806 |
| 8 | Pennsylvania | 1,416 | $111,901 |
| 9 | Georgia | 1,166 | $117,646 |
| 10 | Virginia | 1,098 | $114,506 |
| 11 | North Carolina | 1,087 | $103,248 |
| 12 | Washington | 890 | $122,801 |
| 13 | Ohio | 829 | $116,069 |
| 14 | Oregon | 729 | $146,484 |
| 15 | Minnesota | 700 | $117,344 |
| 16 | Alabama | 607 | $111,114 |
| 17 | Iowa | 599 | $110,983 |
| 18 | Louisiana | 598 | $131,482 |
| 19 | Arkansas | 583 | $118,703 |
| 20 | Colorado | 579 | $100,389 |
| 21 | Maryland | 561 | $114,477 |
| 22 | Michigan | 558 | $121,558 |
| 23 | Arizona | 558 | $105,635 |
| 24 | Oklahoma | 528 | $109,884 |
| 25 | Connecticut | 492 | $126,642 |
| 26 | Wisconsin | 482 | $118,542 |
| 27 | Tennessee | 477 | $117,563 |
| 28 | Utah | 453 | $129,529 |
| 29 | Indiana | 451 | $111,112 |
| 30 | Missouri | 419 | $117,384 |
| 31 | Mississippi | 360 | $108,161 |
| 32 | Kentucky | 279 | $115,947 |
| 33 | South Carolina | 264 | $112,132 |
| 34 | Kansas | 227 | $107,946 |
| 35 | Rhode Island | 213 | $122,297 |
| 36 | Nevada | 212 | $153,624 |
| 37 | New Hampshire | 188 | $117,436 |
| 38 | Nebraska | 185 | $108,197 |
| 39 | Idaho | 159 | $117,276 |
| 40 | Delaware | 136 | $103,458 |
| 41 | New Mexico | 131 | $114,791 |
| 42 | Montana | 123 | $113,219 |
| 43 | Vermont | 113 | $114,738 |
| 44 | Maine | 97 | $118,271 |
| 45 | Hawaii | 85 | $117,240 |
| 46 | North Dakota | 73 | $109,558 |
| 47 | West Virginia | 73 | $108,743 |
| 48 | Alaska | 62 | $123,000 |
| 49 | South Dakota | 61 | $107,936 |
| 50 | Wyoming | 45 | $106,850 |
Top Colleges for Brand Directors
1. University of Georgia
Athens, GA • Private
2. University of Wisconsin - Madison
Madison, WI • Private
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
4. Purdue University
West Lafayette, IN • Private
5. Howard University
Washington, DC • Private
6. Ohio State University
Columbus, OH • Private
7. University of Texas at Austin
Austin, TX • Private
8. University of Southern California
Los Angeles, CA • Private
9. University of Pennsylvania
Philadelphia, PA • Private
10. SUNY at Binghamton
Vestal, NY • Private
Top Skills For a Brand Director
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.7% of brand directors listed brand strategy on their resume, but soft skills such as analytical skills and communication skills are important as well.
Choose From 10+ Customizable Brand Director Resume templates
Zippia allows you to choose from different easy-to-use Brand Director templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Brand Director resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
Brand Director Demographics
Brand Director Gender Distribution
After extensive research and analysis, Zippia's data science team found that:
- Among brand directors, 45.9% of them are women, while 54.1% are men.
- The most common race/ethnicity among brand directors is White, which makes up 71.7% of all brand directors.
- The most common foreign language among brand directors is Spanish at 43.0%.
Work Experience Programs For Brand Directors
Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!
Company: Accenture UK
Cost: Free
Duration: 5.75-8 hours
Company: Standard Bank
Cost: Free
Duration: 4.5-5.5 hours
Company: Clifford Chance
Cost: Free
Duration: 7.5-8.5 hours
Company: Two Sigma
Cost: Free
Duration: 5-6 hours
Company: Accenture North America
Cost: Free
Duration: 4 hours
Company: JPMorgan Chase
Cost: Free
Duration: 4-5 hours
Company: Clyde & Co
Cost: Free
Duration: 4.5 hours
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Best States For a Brand Director
Some places are better than others when it comes to starting a career as a brand director. The best states for people in this position are Nevada, Oregon, Massachusetts, and California. Brand directors make the most in Nevada with an average salary of $153,624. Whereas in Oregon and Massachusetts, they would average $146,484 and $139,628, respectively. While brand directors would only make an average of $137,067 in California, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Oregon
$146,484
Avg. Salary
2. Louisiana
$131,482
Avg. Salary
3. Massachusetts
$139,628
Avg. Salary
How Do Brand Director Rate Their Jobs?
Top Brand Director Employers
Most Common Employers For Brand Director
| Rank | Company | Average Salary | Hourly Rate | Job Openings |
|---|---|---|---|---|
| 1 | Nike | $150,854 | $72.53 | 29 |
| 2 | Novo Nordisk | $145,273 | $69.84 | 5 |
| 3 | AstraZeneca | $142,141 | $68.34 | 13 |
| 4 | Gap Inc. | $142,059 | $68.30 | 5 |
| 5 | Ralph Lauren | $140,930 | $67.75 | 6 |
| 6 | Novartis | $139,133 | $66.89 | 6 |
| 7 | PepsiCo | $137,025 | $65.88 | 11 |
| 8 | Louis Vuitton | $134,173 | $64.51 | 5 |
| 9 | Goodby Silverstein & Partners | $132,730 | $63.81 | 6 |
| 10 | The Kraft Group | $131,234 | $63.09 | 15 |
Brand Director Videos
