Brand directors, also often referred to as brand managers, carry the responsibility of keeping a business' brand on the right path, which is in accordance with the proposed vision. This may include maintaining a public reputation, building a name from scratch, or course-correcting a faulty brand.
To perform their duties, brand directors may conduct market research, study their competition, and gather essential brand data. They may also hold brainstorming sessions with the relevant stakeholders to determine a new direction for the brand.
The responsibilities may also extend to developing custom band management campaigns, designing product packaging, or coordinating with the marketing team. Because a brand is as essential to the employees as it is to customers, band directors are often involved in most business processes.
To become a brand director, you need a degree in a relevant field like marketing, advertising, or business. They may also need advanced degrees like an MBA. Employers prefer applicants with extensive industry experience when hiring to fill this role.
There is more than meets the eye when it comes to being a brand director. For example, did you know that they make an average of $68.96 an hour? That's $143,447 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many brand directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a brand director, we found that a lot of resumes listed 17.0% of brand directors included brand strategy, while 8.8% of resumes included online, and 6.1% of resumes included market research. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the brand director job title. But what industry to start with? Most brand directors actually find jobs in the manufacturing and retail industries.
If you're interested in becoming a brand director, one of the first things to consider is how much education you need. We've determined that 53.9% of brand directors have a bachelor's degree. In terms of higher education levels, we found that 34.1% of brand directors have master's degrees. Even though most brand directors have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a brand director. When we researched the most common majors for a brand director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on brand director resumes include associate degree degrees or diploma degrees.
You may find that experience in other jobs will help you become a brand director. In fact, many brand director jobs require experience in a role such as brand manager. Meanwhile, many brand directors also have previous career experience in roles such as marketing director or marketing manager.