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Become A Brand Director

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Working As A Brand Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $119,858

    Average Salary

What Does A Brand Director Do At Salesforce.Com, Inc.

* Marketing & Branding Strategy:
* Define and drive the marketing strategies for the Technology team
* Create strategy to participate in specific tech conferences, by staying ahead of current tech industry trends
* Develop strong relationships with Cloud engineering leads to understand their business and long-term strategy.
* Content Strategy:
* Align leadership on content strategy and messaging, ensuring our team members, blogs and other communication methods reference that point of view
* Create cohesive quarterly content and event strategy that will showcase various areas of our engineering org like infrastructure, development, security, etc. and seed topics that are trending in the industry.
* Team Leadership:
* Guide internal team, prioritize work and strategy for the business; Analyze and report on success and effectiveness of efforts to execs & stakeholders
* Team responsible for:
* Program Design & Delivery:
* Elevate our own technology leaders via various marketing efforts, to be recognized in the industry
* Engage our engineers to contribute to the Engineering blog and Technology Team social media strategy
* Produce a steady stream of relevant, data-driven content with internal and external contributors, as aligned with goals
* Drive engagement of open source contributions and point of view
* Lead presence at major events + support additional events led by engineers
* Oversee conference presentation approval process and day-to-day management
* Host networking ancillary events at Dreamforce and 3rd party conferences
* Develop and maintain the SalesforceEng brand both internally and externally as the company and industry changes and grows.
* Build Partnerships/Relationships:
* Identify and develop relationships with tech thought leaders
* Work with recruiting and engineering teams to understand their technology recruiting needs and drive maximum candidate engagement
* Align efforts with the Office of Equality

What Does A Brand Director Do At Reynolds American Inc. (RAI)

* Steward the employer brand, collaborating with the Senior Director Culture, Insights and Engagement to ensure alignment with the corporate brand identity.
* Develop and implement strategic and operational plans for employer brand marketing.
* Lead a client service center of excellence within the HR function—ensuring HR clients receive the awareness, consideration and equity promotional campaign programs that drive desired behaviors.
* Deliver HR communications on time, on budget and on brand.
* Provide both strategic and tactical direction to direct reports(s), internal partner teams and external agencies.
* Develop and manage budget for employer brand marketing initiatives.
* Collaborate with Corporate Communications in the development and execution of marketing campaigns and communications.
* Leverage insights from HR research team to inform the marketing of HR programs and services to employees and candidates.
* Manage performance and actively coach direct report(s) for development.
* What if companies treated their employees like consumers? If companies set out to market to their employees, how would that drive change in the culture, employee engagement and how people talk about the company on the outside? RAI is building out its employer brand and seeks a Director to lead the charge.
* Are you looking to broaden your brand marketing expertise and gain more experience in brand strategy and operational development? You can develop and sell-in the plans that increase awareness and consideration among job seekers as well as retention among current employees.
* Work alongside HR, consumer research and marketing experts to attract and retain the type of talent that has helped create the world’s first digital vapor cigarette, 100% additive free cigarettes, capsule technology, and so much more.
* Join Reynolds American and its team of trailblazers who are thriving together and transforming an industry.
* If you are a strategically-sound brand marketer who is consumer oriented, understands the importance of buy-in across the business hierarchy, knows how to manage momentum, and can translate business needs into marketing tactics, RAI is where you should be.
* You can direct the creative and implement the marketing of the programs, policies and other services that RAI Services Company Human Resources provides to 5,000+ employees of RAI and its subsidiaries across the US.
* With leadership support and a strong agency partner, you will ensure the RAI employer brand and value proposition are presented consistently throughout all internal and external campaigns and touch points

What Does A Brand Director Do At Fiserv

* Creative Leadership
* Establish Fiserv creative vision and strategy that aligns with established brand identity
* Enable positive outcomes through the alignment of business objectives and creative strategy and solutions
* Lead the development of creative strategies that enhance marketing campaigns, digital initiatives and communications
* Articulate a clear methodology for the creative process from concept ideation and development through to delivery and measurement
* Lead a team of in-house creative services professionals, including graphic designers and copywriters, to develop and execute on creative strategies through to completion of deliverables and measurement of outcomes
* Develop a stable of external agencies and freelance talent to supplement demand for creative services
* Ensure consistent brand experience across all deliverables, such as sales collateral, presentations, video, web content, advertising, events, etc.
* Establish productive relationships with internal stakeholders to ensure collaborative approach to achieving business objectives
* Employ strong written and verbal communications skills to communicate recommendations for creative strategy
* Translate complex concepts and information into straightforward creative solutions
* Review and provide feedback on team contributions to continuously raise performance
* Creative Excellence
* Demonstrate proficiency in bringing brand voice, personality and look and feel to life through storytelling, imagery, campaign messaging, etc.
* Manage projects from concept to completion and ensure the translation of marketing objectives into dynamic creative strategies
* Establish a standard for presenting creative concepts to internal clients and ensure high quality presentations are delivered
* Demonstrate a clear understanding of the Fiserv brand and maintain its integrity in creative development
* Establish high standards for creative services with an emphasis on: critical thinking, problem-solving, clear articulation of rationale for recommendations, quality of deliverables, attention to detail, and impact/effect on business outcomes
* Maintain a focus on results and resource management through a highly organized approach to managing projects and prioritization
* Prioritize assignments for team members based on capacity and capabilities, and ensure they are equipped to deliver excellent creative recommendations/output
* Share creative and strategic expertise to drive improvements in team’s overall effectiveness
* Inspire excellence and great design/copywriting through critiques and mentoring
* Be accountable for on-time, on-budget delivery of creative services
* Establish processes for reviewing creative output to ensure standards for brand integrity (voice/tone and visual impact), innovation, accuracy, quality and consistency are met
* Ensure alignment with Production and Project Management functions
* Innovation
* Create an environment that nurtures imaginative ideas and fosters innovation
* Stay abreast of trends in design and technology to ensure creative solutions are relevant and reflective of a global technology leader
* Stay plugged into the financial services technology industry to bring business acumen and fresh thinking to the role
* Suggest ways to continuously evolve the Fiserv brand
* Oversee professional development of team members to ensure the latest techniques, technologies and tools are employed as appropriate to deliver output that is current and relevant
* Drive continuous improvement in creative process and capabilities
* Encourage initiative and forward-thinking among team members

What Does A Brand Director Do At Sodexo Operations LLC

* Serve as point-person for developing, implementing, and launching marketing initiatives & activities for Environmental Services / Protecta
* Continuously monitor marketing trends in the area of infection prevention & management as it relates to Environmental Services / Protecta
* Manage & develop P&L for Environmental Services / Protecta
* Identify appropriate target markets & drive growth
* Keep a close eye on competitive moves & products in the marketplace
* Guide product & service offerings through the product life cycle.
* Work with operating teams to implement Environmental Services / Protecta guidelines

What Does A Brand Director Do At Office Depot

* The Senior Director of Marketing for Brand, Media and Campaigns is a highly visible and cross functional role that will spearhead the strategic development of the brand vision and strategy as well as the activation across all audiences and touchpoints.
* A holistic business thinker and customer champion, this executive will play a key role in defining how the brand expands beyond office supplies and how we better serve the business customer.
* Business savvy and focused on results, she/he will drive programs that build brand equity and relevance, drive preference and consideration, and importantly drive demand generation and profitable sales

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How To Become A Brand Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Brand Director jobs

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Real Brand Director Salaries

Job Title Company Location Start Date Salary
Latam Global Brands Director Miller Brewing Company Miami, FL Sep 04, 2013 $249,600
Director of Marketing Communications and Branding Verizon Corporate Resources Group New York, NY Apr 25, 2016 $235,000
Director, Visual Concept, GAP Brand The Gap, Inc. New York, NY Aug 30, 2013 $207,405
Senior Global Brand Director SOBI, Inc. Waltham, MA May 02, 2016 $202,950
Director of Marketing & Brand Management IMG Worldwide, Inc. New York, NY Aug 06, 2010 $200,000
Brand Director Anomaly Partners, LLC New York, NY Sep 23, 2011 $200,000
Brand Director Anomaly Partners LLC New York, NY Mar 10, 2016 $200,000
Brand Director 72Andsunny Partners LLC New York, NY Oct 28, 2013 $190,000
Director, Brand Category Skincare Philosophy, Inc. New York, NY Sep 16, 2013 $190,000
Director of Brand Marketing, Non-Alcoholic Beverages Pabst Brewing Company, LLC Los Angeles, CA Sep 18, 2015 $180,000
Senior Brand Director-Heineken Lager Heineken USA, Inc. New York, NY Nov 15, 2011 $180,000
Brand Director Anomaly Communications, LLC New York, NY Sep 27, 2010 $180,000
US Brand Director, Marketing North America, Vaccines Novartis Vaccines and Diagnostics, Inc. East Hanover, NJ Dec 30, 2015 $159,557
US Brand Director, Marketing North America, Vaccines Seqirus Inc. East Hanover, NJ Mar 15, 2016 $159,000
Brand Franchise & Strategy Director, Baby & Child Kimberly-Clark Corporation Irving, TX Sep 24, 2013 $156,749 -
$223,686
Director, Brand Marketing Paypal, Inc. San Francisco, CA Jun 18, 2015 $155,078
Director, Brand Marketing Paypal, Inc. San Francisco, CA Dec 29, 2014 $155,078
Brand Director Anomaly Partners, LLC New York, NY Oct 21, 2013 $155,000
Brand Director, Champagnes Pernod Ricard USA, LLC New York, NY Nov 05, 2016 $152,250
Director of Brand Marketing Calbee North America, LLC Fairfield, CA Oct 10, 2012 $150,000
Director-U.S. Brands, Lipitor Pfizer Inc. New York, NY Jul 09, 2012 $128,170 -
$188,300
Director of Image and Branding Wet Enterprises Inc. CA Oct 01, 2010 $126,000
Brand Director Folio Wine Company, LLC Napa, CA May 11, 2015 $125,000
Brand Director Eric Silver + Partners LLC New York, NY Jan 17, 2013 $120,000
Brand Director Anomaly Communications, LLC New York, NY Jan 03, 2011 $120,000
Brand Director TBWA Worldwide, Inc. Los Angeles, CA Apr 15, 2016 $120,000
Brand Director Anomaly Partners, LLC New York, NY Sep 14, 2012 $120,000

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Top Skills for A Brand Director

BrandStrategySalesGrowthNewProductDevelopmentOnlineCompanyWebsitePFacebookGlobalBrandNewProductLaunchesMarketShareProductLineROIMarketResearchTwitterSEODirectReportsNewBrandBusinessDevelopmentCRMBusinessUnit

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Top Brand Director Skills

  1. Brand Strategy
  2. Sales Growth
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Lead development of new tequila category brand strategy and brand propositions to fill portfolio.
  • Developed, implemented, and maintained regional specific customer development and retention program relations in order to promote sales growth.
  • Improved the annual new product development cycle by 50%, resulting in dramatically improved product delivery timing.
  • Increased online sales from $40K in 2007 to $500K in 2009.
  • Worked with suppliers to develop and order products to be sold on company website.

Top Brand Director Employers

Brand Director Videos

A Day In The Life: Marketing Manager

Director of Marketing, Career Video from drkit.org

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

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