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Become A Brand Director

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Working As A Brand Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $119,858

    Average Salary

What Does A Brand Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Brand Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Brand Director jobs

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Average Length of Employment
Marketing Director 3.1 years
Marketing Manager 3.1 years
Account Director 3.1 years
Brand Director 3.0 years
Brand Manager 2.7 years
Marketing Lead 2.4 years
Brand Consultant 2.0 years
Brand Strategist 1.9 years
Brand Partner 1.8 years
Top Employers Before
Director 2.9%
Manager 2.4%
Top Employers After
Director 4.9%
Consultant 4.7%
Principal 3.8%
President 2.8%

Brand Director Demographics

Gender

Male

54.1%

Female

44.0%

Unknown

1.9%
Ethnicity

White

79.2%

Hispanic or Latino

10.6%

Asian

7.7%

Unknown

1.5%

Black or African American

1.0%
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Languages Spoken

Spanish

44.8%

French

15.5%

German

5.2%

Portuguese

3.4%

Chinese

3.4%

Ukrainian

3.4%

Japanese

3.4%

Italian

3.4%

Swedish

1.7%

Finnish

1.7%

Bosnian

1.7%

Mandarin

1.7%

Serbian

1.7%

Hindi

1.7%

Dutch

1.7%

Russian

1.7%

Korean

1.7%

Croatian

1.7%
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Brand Director Education

Schools

New York University

9.6%

Northwestern University

9.0%

University of Southern California

8.4%

Pennsylvania State University

6.7%

University of Phoenix

5.6%

Fashion Institute of Technology

5.6%

University of Pennsylvania

5.1%

University of Texas at Austin

5.1%

DePaul University

5.1%

Temple University

4.5%

Duke University

4.5%

Michigan State University

3.9%

University of Washington

3.9%

Cornell University

3.4%

Harvard University

3.4%

Columbia University

3.4%

University of Oregon

3.4%

University of Georgia

3.4%

University of Arizona

3.4%

Texas Tech University

2.8%
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Majors

Marketing

26.1%

Business

24.1%

Communication

6.4%

Management

6.0%

Graphic Design

5.4%

Finance

4.4%

Advertising

3.1%

Political Science

3.0%

Public Relations

3.0%

Journalism

2.7%

Psychology

2.7%

English

2.1%

Education

1.7%

Economics

1.7%

Specialized Sales And Merchandising

1.6%

Kinesiology

1.4%

History

1.4%

Fine Arts

1.1%

International Business

1.0%

Photography

1.0%
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Degrees

Bachelors

45.9%

Masters

37.3%

Other

10.1%

Associate

2.5%

Certificate

2.4%

Doctorate

1.6%

Diploma

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Brand Director Salaries

Job Title Company Location Start Date Salary
Latam Global Brands Director Miller Brewing Company Miami, FL Sep 04, 2013 $249,600
Director of Marketing Communications and Branding Verizon Corporate Resources Group New York, NY Apr 25, 2016 $235,000
Director, Visual Concept, GAP Brand The Gap, Inc. New York, NY Aug 30, 2013 $207,405
Senior Global Brand Director SOBI, Inc. Waltham, MA May 02, 2016 $202,950
Director of Marketing & Brand Management IMG Worldwide, Inc. New York, NY Aug 06, 2010 $200,000
Brand Director Anomaly Partners, LLC New York, NY Sep 23, 2011 $200,000
Brand Director Anomaly Partners LLC New York, NY Mar 10, 2016 $200,000
Brand Director 72Andsunny Partners LLC New York, NY Oct 28, 2013 $190,000
Director, Brand Category Skincare Philosophy, Inc. New York, NY Sep 16, 2013 $190,000
Brand Marketing Director Inmobi Inc. New York, NY Dec 14, 2015 $180,000
Brand Director Anomaly Communications, LLC New York, NY Sep 27, 2010 $180,000
Director of Brand Marketing, Non-Alcoholic Beverages Pabst Brewing Company, LLC Los Angeles, CA Sep 18, 2015 $180,000
US Brand Director, Marketing North America, Vaccines Seqirus Inc. East Hanover, NJ Mar 15, 2016 $159,000
Brand Franchise & Strategy Director, Baby & Child Kimberly-Clark Corporation Irving, TX Sep 24, 2013 $156,749 -
$223,686
Director, Brand Marketing Paypal, Inc. San Francisco, CA Dec 29, 2014 $155,078
Director, Brand Marketing Paypal, Inc. San Francisco, CA Jun 18, 2015 $155,078
Brand Director Anomaly Partners, LLC New York, NY Oct 21, 2013 $155,000
Brand Director, Champagnes Pernod Ricard USA, LLC New York, NY Nov 05, 2016 $152,250
Director of Brand Marketing Calbee North America, LLC Fairfield, CA Oct 10, 2012 $150,000
Brand Director 72Andsunny Partners LLC Vista, CA Dec 12, 2016 $150,000
Director-U.S. Brands, Lipitor Pfizer Inc. New York, NY Jul 09, 2012 $128,170 -
$188,300
Director of Image and Branding Wet Enterprises Inc. CA Oct 01, 2010 $126,000
Brand Director Folio Wine Company, LLC Napa, CA May 11, 2015 $125,000
Brand Director Eric Silver + Partners LLC New York, NY Jan 17, 2013 $120,000
Brand Experience Director Y Brand New York, NY Apr 26, 2010 $120,000
Brand Director Anomaly Communications, LLC New York, NY Jan 03, 2011 $120,000
Brand Director Anomaly Partners, LLC New York, NY Sep 14, 2012 $120,000
Brand Director TBWA Worldwide, Inc. Los Angeles, CA Apr 15, 2016 $120,000

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Top Skills for A Brand Director

BrandStrategySalesGrowthNewProductDevelopmentOnlineCompanyWebsitePFacebookGlobalBrandNewProductLaunchesMarketShareProductLineROIMarketResearchTwitterSEODirectReportsNewBrandBusinessDevelopmentCRMBusinessUnit

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Top Brand Director Skills

  1. Brand Strategy
  2. Sales Growth
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Lead development of new tequila category brand strategy and brand propositions to fill portfolio.
  • Developed, implemented, and maintained regional specific customer development and retention program relations in order to promote sales growth.
  • Improved the annual new product development cycle by 50%, resulting in dramatically improved product delivery timing.
  • Increased online sales from $40K in 2007 to $500K in 2009.
  • Worked with suppliers to develop and order products to be sold on company website.

Top Brand Director Employers

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Brand Director Videos

A Day In The Life: Marketing Manager

Director of Marketing, Career Video from drkit.org

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

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