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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Brand Director
Top Careers After Brand Director
Hispanic or Latino10.6%
Black or African American1.0%
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New York University9.6%
University of Southern California8.4%
Pennsylvania State University6.7%
University of Phoenix5.6%
Fashion Institute of Technology5.6%
University of Pennsylvania5.1%
University of Texas at Austin5.1%
Michigan State University3.9%
University of Washington3.9%
University of Oregon3.4%
University of Georgia3.4%
University of Arizona3.4%
Texas Tech University2.8%
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|Job Title||Company||Location||Start Date||Salary|
|Latam Global Brands Director||Miller Brewing Company||Miami, FL||Sep 04, 2013||$249,600|
|Director of Marketing Communications and Branding||Verizon Corporate Resources Group||New York, NY||Apr 25, 2016||$235,000|
|Director, Visual Concept, GAP Brand||The Gap, Inc.||New York, NY||Aug 30, 2013||$207,405|
|Senior Global Brand Director||SOBI, Inc.||Waltham, MA||May 02, 2016||$202,950|
|Brand Director||Anomaly Partners LLC||New York, NY||Mar 10, 2016||$200,000|
|Brand Director||Anomaly Partners, LLC||New York, NY||Sep 23, 2011||$200,000|
|Director of Marketing & Brand Management||IMG Worldwide, Inc.||New York, NY||Aug 06, 2010||$200,000|
|Brand Director||72Andsunny Partners LLC||New York, NY||Oct 28, 2013||$190,000|
|Director, Brand Category Skincare||Philosophy, Inc.||New York, NY||Sep 16, 2013||$190,000|
|Director of Brand Marketing, Non-Alcoholic Beverages||Pabst Brewing Company, LLC||Los Angeles, CA||Sep 18, 2015||$180,000|
|Senior Brand Director-Heineken Lager||Heineken USA, Inc.||New York, NY||Nov 15, 2011||$180,000|
|Brand Director||Anomaly Communications, LLC||New York, NY||Sep 27, 2010||$180,000|
|US Brand Director, Marketing North America, Vaccines||Novartis Vaccines and Diagnostics, Inc.||East Hanover, NJ||Dec 30, 2015||$159,557|
|US Brand Director, Marketing North America, Vaccines||Seqirus Inc.||East Hanover, NJ||Mar 15, 2016||$159,000|
|Brand Franchise & Strategy Director, Baby & Child||Kimberly-Clark Corporation||Irving, TX||Sep 24, 2013||$156,749 -
|Director, Brand Marketing||Paypal, Inc.||San Francisco, CA||Jun 18, 2015||$155,078|
|Director, Brand Marketing||Paypal, Inc.||San Francisco, CA||Dec 29, 2014||$155,078|
|Brand Director||Anomaly Partners, LLC||New York, NY||Oct 21, 2013||$155,000|
|Brand Director, Champagnes||Pernod Ricard USA, LLC||New York, NY||Nov 05, 2016||$152,250|
|Director of Brand Marketing||Calbee North America, LLC||Fairfield, CA||Oct 10, 2012||$150,000|
|Director-U.S. Brands, Lipitor||Pfizer Inc.||New York, NY||Jul 09, 2012||$128,170 -
|Director of Image and Branding||Wet Enterprises Inc.||CA||Oct 01, 2010||$126,000|
|Brand Director||Folio Wine Company, LLC||Napa, CA||May 11, 2015||$125,000|
|Brand Director||Eric Silver + Partners LLC||New York, NY||Jan 17, 2013||$120,000|
|Brand Director||Anomaly Communications, LLC||New York, NY||Jan 03, 2011||$120,000|
|Brand Director||TBWA Worldwide, Inc.||Los Angeles, CA||Apr 15, 2016||$120,000|
|Brand Director||Anomaly Partners, LLC||New York, NY||Sep 14, 2012||$120,000|
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