Brand directors, also often referred to as brand managers, carry the responsibility of keeping a business' brand on the right path, which is in accordance with the proposed vision. This may include maintaining a public reputation, building a name from scratch, or course-correcting a faulty brand.
To perform their duties, brand directors may conduct market research, study their competition, and gather essential brand data. They may also hold brainstorming sessions with the relevant stakeholders to determine a new direction for the brand.
The responsibilities may also extend to developing custom band management campaigns, designing product packaging, or coordinating with the marketing team. Because a brand is as essential to the employees as it is to customers, band directors are often involved in most business processes.
To become a brand director, you need a degree in a relevant field like marketing, advertising, or business. They may also need advanced degrees like an MBA. Employers prefer applicants with extensive industry experience when hiring to fill this role.
Brand Director Overview
Working as a Brand Director
There is more than meets the eye when it comes to being a brand director. For example, did you know that they make an average of $68.96 an hour? That's $143,447 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
What Does a Brand Director Do
There are certain skills that many brand directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a brand director, we found that a lot of resumes listed 17.0% of brand directors included brand strategy, while 8.8% of resumes included online, and 6.1% of resumes included market research. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the brand director job title. But what industry to start with? Most brand directors actually find jobs in the manufacturing and retail industries.
How To Become a Brand Director
If you're interested in becoming a brand director, one of the first things to consider is how much education you need. We've determined that 53.9% of brand directors have a bachelor's degree. In terms of higher education levels, we found that 34.1% of brand directors have master's degrees. Even though most brand directors have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a brand director. When we researched the most common majors for a brand director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on brand director resumes include associate degree degrees or diploma degrees.
You may find that experience in other jobs will help you become a brand director. In fact, many brand director jobs require experience in a role such as brand manager. Meanwhile, many brand directors also have previous career experience in roles such as marketing director or marketing manager.
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Brand Director Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a brand director can determine their career goals through the career progression. For example, they could start out with a role such as marketing vice president, progress to a title such as senior vice president of marketing and then eventually end up with the title senior vice president of marketing.
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Average Salary for a Brand Director
Best Paying Cities
Recently Added Salaries
Job TitleCompany  | Company | Start Date | Salary |
|---|---|---|---|
Celio Brand Strategy Director Brand Strategy Director | Celio Celio | 02/12/2020 02/12/2020 | $250,00002/12/2020 $250,000 |
Celio Brand Director Brand Director | Celio Celio | 01/29/2020 01/29/2020 | $250,00001/29/2020 $250,000 |
Celio Brand Director Brand Director | Celio Celio | 01/29/2020 01/29/2020 | $250,00001/29/2020 $250,000 |
Celio Brand Director Brand Director | Celio Celio | 01/29/2020 01/29/2020 | $250,00001/29/2020 $250,000 |
University of Florida Brand Director Brand Director | University of Florida University of Florida | 11/20/2019 11/20/2019 | $100,00011/20/2019 $100,000 |
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Top Colleges for Brand Directors
1. University of Georgia
Athens, GA • Public
2. University of Wisconsin - Madison
Madison, WI • Public
3. University of Minnesota - Twin Cities
Minneapolis, MN • Public
4. Purdue University
West Lafayette, IN • Public
5. Howard University
Washington, DC • Private
6. Ohio State University
Columbus, OH • Public
7. University of Texas at Austin
Austin, TX • Public
8. University of Southern California
Los Angeles, CA • Private
9. University of Pennsylvania
Philadelphia, PA • Private
10. SUNY at Binghamton
Vestal, NY • Public
Top Skills For a Brand Director
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 17.0% of brand directors listed brand strategy on their resume, but soft skills such as analytical skills and communication skills are important as well.
- Brand Strategy, 17.0%
- Online, 8.8%
- Market Research, 6.1%
- Creative Concepts, 5.5%
- Project Management, 4.9%
- Other Skills, 57.7% See All Brand Director Skills
Best States For a Brand Director
Some places are better than others when it comes to starting a career as a brand director. The best states for people in this position are New Jersey, New York, Washington, and Connecticut. Brand directors make the most in New Jersey with an average salary of $166,932. Whereas in New York and Washington, they would average $152,421 and $152,040, respectively. While brand directors would only make an average of $145,631 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. New Jersey
$166,932
Avg. Salary
2. New York
$152,422
Avg. Salary
3. Rhode Island
$145,472
Avg. Salary
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