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Working as a Brand Director

Brand directors, also often referred to as brand managers, carry the responsibility of keeping a business' brand on the right path, which is in accordance with the proposed vision. This may include maintaining a public reputation, building a name from scratch, or course-correcting a faulty brand.

To perform their duties, brand directors may conduct market research, study their competition, and gather essential brand data. They may also hold brainstorming sessions with the relevant stakeholders to determine a new direction for the brand.

The responsibilities may also extend to developing custom band management campaigns, designing product packaging, or coordinating with the marketing team. Because a brand is as essential to the employees as it is to customers, band directors are often involved in most business processes.

To become a brand director, you need a degree in a relevant field like marketing, advertising, or business. They may also need advanced degrees like an MBA. Employers prefer applicants with extensive industry experience when hiring to fill this role.

There is more than meets the eye when it comes to being a brand director. For example, did you know that they make an average of $68.96 an hour? That's $143,447 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Brand Director Do

There are certain skills that many brand directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be a brand director, we found that a lot of resumes listed 17.0% of brand directors included brand strategy, while 8.8% of resumes included online, and 6.1% of resumes included market research. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the brand director job title. But what industry to start with? Most brand directors actually find jobs in the manufacturing and retail industries.

How To Become a Brand Director

If you're interested in becoming a brand director, one of the first things to consider is how much education you need. We've determined that 53.9% of brand directors have a bachelor's degree. In terms of higher education levels, we found that 34.1% of brand directors have master's degrees. Even though most brand directors have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a brand director. When we researched the most common majors for a brand director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on brand director resumes include associate degree degrees or diploma degrees.

You may find that experience in other jobs will help you become a brand director. In fact, many brand director jobs require experience in a role such as brand manager. Meanwhile, many brand directors also have previous career experience in roles such as marketing director or marketing manager.

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Average Salary$143,447
Job Growth Rate8%

Brand Director Career Paths

Top Careers Before Brand Director

Top Careers After Brand Director

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Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Brand Director

Brand Directors in America make an average salary of $143,447 per year or $69 per hour. The top 10 percent makes over $198,000 per year, while the bottom 10 percent under $103,000 per year.
Average Salary
$143,447

Best Paying Cities

City
Average Salary
New York, NY
Salary Range121k - 206k$158k$158,315
Seattle, WA
Salary Range124k - 195k$156k$156,081
Stamford, CT
Salary Range113k - 192k$148k$148,304
San Francisco, CA
Salary Range112k - 195k$148k$148,097
Beaverton, OR
Salary Range101k - 163k$129k$129,031
Detroit, MI
Salary Range91k - 165k$123k$122,960
$62k
$206k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Brand Strategy Director
Brand Strategy Director
Celio
Celio
02/12/2020
02/12/2020
$250,00002/12/2020
$250,000
Brand Director
Brand Director
Celio
Celio
01/29/2020
01/29/2020
$250,00001/29/2020
$250,000
Brand Director
Brand Director
Celio
Celio
01/29/2020
01/29/2020
$250,00001/29/2020
$250,000
Brand Director
Brand Director
Celio
Celio
01/29/2020
01/29/2020
$250,00001/29/2020
$250,000
Brand Director
Brand Director
University of Florida
University of Florida
11/20/2019
11/20/2019
$100,00011/20/2019
$100,000
See More Recent Salaries

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Brand Director Demographics

Gender

male

53.3 %

female

42.4 %

unknown

4.3 %

Ethnicity

White

73.8 %

Hispanic or Latino

10.5 %

Asian

8.8 %

Foreign Languages Spoken

Spanish

43.0 %

French

15.2 %

Portuguese

5.1 %
See More Demographics

Brand Director Education

Majors

Marketing
26.1 %
Business
21.4 %

Degrees

Bachelors

53.9 %

Masters

34.1 %

Certificate

4.9 %

Top Colleges for Brand Directors

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Public

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Public

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Public

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info
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Part Time
Internship
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Top Skills For a Brand Director

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 17.0% of brand directors listed brand strategy on their resume, but soft skills such as analytical skills and communication skills are important as well.

  • Brand Strategy, 17.0%
  • Online, 8.8%
  • Market Research, 6.1%
  • Creative Concepts, 5.5%
  • Project Management, 4.9%
  • Other Skills, 57.7%
  • See All Brand Director Skills

Best States For a Brand Director

Some places are better than others when it comes to starting a career as a brand director. The best states for people in this position are New Jersey, New York, Washington, and Connecticut. Brand directors make the most in New Jersey with an average salary of $166,932. Whereas in New York and Washington, they would average $152,421 and $152,040, respectively. While brand directors would only make an average of $145,631 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Jersey

Total Brand Director Jobs:
948
Highest 10% Earn:
$248,000
Location Quotient:
1.22
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New York

Total Brand Director Jobs:
2,404
Highest 10% Earn:
$232,000
Location Quotient:
1.82
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Rhode Island

Total Brand Director Jobs:
146
Highest 10% Earn:
$222,000
Location Quotient:
1.63
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Brand Director Employers

1. Nike
4.9
Avg. Salary: 
$148,822
Brand Directors Hired: 
25+
2. Kraft Group
4.8
Avg. Salary: 
$143,335
Brand Directors Hired: 
15+
3. AstraZeneca
4.9
Avg. Salary: 
$134,497
Brand Directors Hired: 
13+
4. The Coca-Cola Company
4.7
Avg. Salary: 
$153,546
Brand Directors Hired: 
12+
5. PepsiCo
4.8
Avg. Salary: 
$140,048
Brand Directors Hired: 
11+
6. Conagra Brands
4.7
Avg. Salary: 
$110,512
Brand Directors Hired: 
11+

Brand Director Videos

Updated October 2, 2020