Brand director vs account director

The differences between brand directors and account directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a brand director, becoming an account director takes usually requires 6-8 years. Additionally, a brand director has an average salary of $123,533, which is higher than the $114,728 average annual salary of an account director.

The top three skills for a brand director include brand strategy, brand marketing and digital marketing. The most important skills for an account director are account management, project management, and work ethic.

Brand director vs account director overview

	Brand Director	Account Director
Yearly salary	$123,533	$114,728
Hourly rate	$59.39	$55.16
Growth rate	10%	5%
Number of jobs	72,697	132,260
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 80%
Average age	39	46
Years of experience	10	8

What does a brand director do?

A brand director spearheads the overall brand and marketing operations in a company. Their responsibilities revolve around setting goals and standards, coordinating departments, liaising with key distributors and suppliers, and overseeing the workflow and the workforce involved in the operations. A brand director must also devise strategies to attain optimal services and reach sales targets, oversee the hiring and training processes, and delegate duties when it comes to projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.

What does an account director do?

An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.

Brand director vs account director salary

Brand directors and account directors have different pay scales, as shown below.

	Brand Director	Account Director
Average salary	$123,533	$114,728
Salary range	Between $92,000 And $165,000	Between $82,000 And $158,000
Highest paying City	Beaverton, OR	San Francisco, CA
Highest paying state	Nevada	New Jersey
Best paying company	PayPal	BuzzFeed
Best paying industry	Finance	Professional

Differences between brand director and account director education

There are a few differences between a brand director and an account director in terms of educational background:

	Brand Director	Account Director
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Brand director vs account director demographics

Here are the differences between brand directors' and account directors' demographics:

	Brand Director	Account Director
Average age	39	46
Gender ratio	Male, 54.1% Female, 45.9%	Male, 50.9% Female, 49.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between brand director and account director duties and responsibilities

Brand director example responsibilities.

Manage relationships with SEO consultants and all SEM vendors to ensure all participants are rowing the same way for maximum growth.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Analyze Nielsen and research data to understand consumption trends and target consumer.
Maximize effectiveness and impact by harnessing data to drive predictive, consistent results, make better decisions and maximize ROI.
Measure, analyze and report to executive leadership on marketing programs and campaign performances against predetermine KPI s and ROI.
Launch CRM programs leveraging digital platforms that engage high net worth consumers in Russia and hard-to-reach trend-setters in the UK.

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Account director example responsibilities.

Manage coordination with HCP agencies for launch.
Manage the development and creation of print and broadcast advertising and in-store merchandising.
Manage relationships with all GPO pharmacy, medical device, and physician preference teams.
Manage client accounts as well as introducing cross selling into other verticals to increase the portfolio.
Manage RFP / RFI process and drive all opportunities that provide a consultative, long-term solution and support.
Increase clients SEO rankings and achieve first page placement both locally and nationally for highly search phrases for a client.

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Brand director vs account director skills

Common brand director skills

Brand Strategy, 10%
Brand Marketing, 9%
Digital Marketing, 8%
Brand Management, 8%
Integrated Marketing, 5%
Marketing Campaigns, 4%

Common account director skills

Account Management, 9%
Project Management, 7%
Work Ethic, 7%
Healthcare, 7%
Digital Marketing, 5%
Email Marketing, 4%

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Updated January 8, 2025

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