Brand director vs chief marketing officer

The differences between brand directors and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand director and a chief marketing officer. Additionally, a chief marketing officer has an average salary of $135,198, which is higher than the $123,533 average annual salary of a brand director.

The top three skills for a brand director include brand strategy, brand marketing and digital marketing. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.

Brand director vs chief marketing officer overview

	Brand Director	Chief Marketing Officer
Yearly salary	$123,533	$135,198
Hourly rate	$59.39	$65.00
Growth rate	10%	10%
Number of jobs	72,697	139,565
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does a brand director do?

A brand director spearheads the overall brand and marketing operations in a company. Their responsibilities revolve around setting goals and standards, coordinating departments, liaising with key distributors and suppliers, and overseeing the workflow and the workforce involved in the operations. A brand director must also devise strategies to attain optimal services and reach sales targets, oversee the hiring and training processes, and delegate duties when it comes to projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

Brand director vs chief marketing officer salary

Brand directors and chief marketing officers have different pay scales, as shown below.

	Brand Director	Chief Marketing Officer
Average salary	$123,533	$135,198
Salary range	Between $92,000 And $165,000	Between $72,000 And $253,000
Highest paying City	Beaverton, OR	Hamilton, NJ
Highest paying state	Nevada	Rhode Island
Best paying company	PayPal	Shearman & Sterling
Best paying industry	Finance	Media

Differences between brand director and chief marketing officer education

There are a few differences between a brand director and a chief marketing officer in terms of educational background:

	Brand Director	Chief Marketing Officer
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Brand director vs chief marketing officer demographics

Here are the differences between brand directors' and chief marketing officers' demographics:

	Brand Director	Chief Marketing Officer
Average age	39	39
Gender ratio	Male, 54.1% Female, 45.9%	Male, 68.0% Female, 32.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand director and chief marketing officer duties and responsibilities

Brand director example responsibilities.

Manage relationships with SEO consultants and all SEM vendors to ensure all participants are rowing the same way for maximum growth.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Analyze Nielsen and research data to understand consumption trends and target consumer.
Maximize effectiveness and impact by harnessing data to drive predictive, consistent results, make better decisions and maximize ROI.
Measure, analyze and report to executive leadership on marketing programs and campaign performances against predetermine KPI s and ROI.
Launch CRM programs leveraging digital platforms that engage high net worth consumers in Russia and hard-to-reach trend-setters in the UK.

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

Brand director vs chief marketing officer skills

Common brand director skills

Brand Strategy, 10%
Brand Marketing, 9%
Digital Marketing, 8%
Brand Management, 8%
Integrated Marketing, 5%
Marketing Campaigns, 4%

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

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Brand Director
Brand Director vs Chief Marketing Officer

Updated January 8, 2025

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