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The differences between brand directors and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand director and a director of communications and marketing. Additionally, a brand director has an average salary of $123,533, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a brand director include brand strategy, brand marketing and digital marketing. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Brand Director | Director Of Communications And Marketing | |
| Yearly salary | $123,533 | $87,324 |
| Hourly rate | $59.39 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 72,697 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand director spearheads the overall brand and marketing operations in a company. Their responsibilities revolve around setting goals and standards, coordinating departments, liaising with key distributors and suppliers, and overseeing the workflow and the workforce involved in the operations. A brand director must also devise strategies to attain optimal services and reach sales targets, oversee the hiring and training processes, and delegate duties when it comes to projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Brand directors and directors of communications and marketing have different pay scales, as shown below.
| Brand Director | Director Of Communications And Marketing | |
| Average salary | $123,533 | $87,324 |
| Salary range | Between $92,000 And $165,000 | Between $57,000 And $133,000 |
| Highest paying City | Beaverton, OR | San Francisco, CA |
| Highest paying state | Nevada | New York |
| Best paying company | PayPal | Paul Hastings |
| Best paying industry | Finance | Professional |
There are a few differences between a brand director and a director of communications and marketing in terms of educational background:
| Brand Director | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand directors' and directors of communications and marketing' demographics:
| Brand Director | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.1% Female, 45.9% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |