Brand director vs director of marketing & development

The differences between brand directors and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand director and a director of marketing & development. Additionally, a brand director has an average salary of $123,533, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a brand director include brand strategy, brand marketing and digital marketing. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Brand director vs director of marketing & development overview

	Brand Director	Director Of Marketing & Development
Yearly salary	$123,533	$98,174
Hourly rate	$59.39	$47.20
Growth rate	10%	10%
Number of jobs	72,697	151,893
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a brand director do?

A brand director spearheads the overall brand and marketing operations in a company. Their responsibilities revolve around setting goals and standards, coordinating departments, liaising with key distributors and suppliers, and overseeing the workflow and the workforce involved in the operations. A brand director must also devise strategies to attain optimal services and reach sales targets, oversee the hiring and training processes, and delegate duties when it comes to projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Brand director vs director of marketing & development salary

Brand directors and directors of marketing & development have different pay scales, as shown below.

	Brand Director	Director Of Marketing & Development
Average salary	$123,533	$98,174
Salary range	Between $92,000 And $165,000	Between $59,000 And $162,000
Highest paying City	Beaverton, OR	New York, NY
Highest paying state	Nevada	New York
Best paying company	PayPal	Baker McKenzie
Best paying industry	Finance	Finance

Differences between brand director and director of marketing & development education

There are a few differences between a brand director and a director of marketing & development in terms of educational background:

	Brand Director	Director Of Marketing & Development
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Brand director vs director of marketing & development demographics

Here are the differences between brand directors' and directors of marketing & development' demographics:

	Brand Director	Director Of Marketing & Development
Average age	39	39
Gender ratio	Male, 54.1% Female, 45.9%	Male, 48.3% Female, 51.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand director and director of marketing & development duties and responsibilities

Brand director example responsibilities.

Manage relationships with SEO consultants and all SEM vendors to ensure all participants are rowing the same way for maximum growth.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Analyze Nielsen and research data to understand consumption trends and target consumer.
Maximize effectiveness and impact by harnessing data to drive predictive, consistent results, make better decisions and maximize ROI.
Measure, analyze and report to executive leadership on marketing programs and campaign performances against predetermine KPI s and ROI.
Launch CRM programs leveraging digital platforms that engage high net worth consumers in Russia and hard-to-reach trend-setters in the UK.

Director of marketing & development example responsibilities.

Manage the rollout and maintenance for retail store POS system.
Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
Create first Facebook social media marketing strategy for mall.
Structure reporting standards to host all commercial KPIs, providing decision support to group management.

Brand director vs director of marketing & development skills

Common brand director skills

Brand Strategy, 10%
Brand Marketing, 9%
Digital Marketing, 8%
Brand Management, 8%
Integrated Marketing, 5%
Marketing Campaigns, 4%

Common director of marketing & development skills

Facebook, 7%
Market Research, 7%
Revenue Growth, 6%
ROI, 6%
Twitter, 6%
Press Releases, 5%

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Brand Director vs Director Of Marketing & Development

Updated January 8, 2025

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