Brand director vs global director

The differences between brand directors and global directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand director and a global director. Additionally, a global director has an average salary of $157,749, which is higher than the $123,533 average annual salary of a brand director.

The top three skills for a brand director include brand strategy, brand marketing and digital marketing. The most important skills for a global director are project management, cloud, and HR.

Brand director vs global director overview

	Brand Director	Global Director
Yearly salary	$123,533	$157,749
Hourly rate	$59.39	$75.84
Growth rate	10%	10%
Number of jobs	72,697	81,120
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 68%
Average age	39	39
Years of experience	10	10

What does a brand director do?

A brand director spearheads the overall brand and marketing operations in a company. Their responsibilities revolve around setting goals and standards, coordinating departments, liaising with key distributors and suppliers, and overseeing the workflow and the workforce involved in the operations. A brand director must also devise strategies to attain optimal services and reach sales targets, oversee the hiring and training processes, and delegate duties when it comes to projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.

What does a global director do?

The duties of a global director will vary on one's line of work or company of employment. Typically, their responsibilities will revolve around overseeing and leading a diverse range of employees or departments, developing new strategies and programs for global markets, and ensuring that all products and services are inclusive and public friendly. Furthermore, as a director, it is essential to implement all policies and regulations, all while developing new ones to ensure the efficiency of the company and its services.

Brand director vs global director salary

Brand directors and global directors have different pay scales, as shown below.

	Brand Director	Global Director
Average salary	$123,533	$157,749
Salary range	Between $92,000 And $165,000	Between $107,000 And $230,000
Highest paying City	Beaverton, OR	San Francisco, CA
Highest paying state	Nevada	New Jersey
Best paying company	PayPal	Barclays
Best paying industry	Finance	Automotive

Differences between brand director and global director education

There are a few differences between a brand director and a global director in terms of educational background:

	Brand Director	Global Director
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 68%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Brand director vs global director demographics

Here are the differences between brand directors' and global directors' demographics:

	Brand Director	Global Director
Average age	39	39
Gender ratio	Male, 54.1% Female, 45.9%	Male, 74.5% Female, 25.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand director and global director duties and responsibilities

Brand director example responsibilities.

Manage relationships with SEO consultants and all SEM vendors to ensure all participants are rowing the same way for maximum growth.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Analyze Nielsen and research data to understand consumption trends and target consumer.
Maximize effectiveness and impact by harnessing data to drive predictive, consistent results, make better decisions and maximize ROI.
Measure, analyze and report to executive leadership on marketing programs and campaign performances against predetermine KPI s and ROI.
Launch CRM programs leveraging digital platforms that engage high net worth consumers in Russia and hard-to-reach trend-setters in the UK.

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Global director example responsibilities.

Lead all communication, development and employee training efforts with ERP software provider.
Create and maintain reports and dashboards for measuring global leads, opportunities and tracking company KPIs.
Manage vast data sources in order to align metrics to behavioral change and KPIs meaningful to business interfaces and leadership team.
Manage cloud software for shipping visibility of ocean containers, tendering and contract management, maximizing leverage and oversight.
Manage global teams affecting operational functions in the supply chain including, logistics, inventory management and retail operations.
Collaborate with regulatory team to deliver documentation sufficient to convince FDA to lift consent decree with a finding of substantially compliant.

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Brand director vs global director skills

Common brand director skills

Brand Strategy, 10%
Brand Marketing, 9%
Digital Marketing, 8%
Brand Management, 8%
Integrated Marketing, 5%
Marketing Campaigns, 4%

Common global director skills

Project Management, 8%
Cloud, 5%
HR, 4%
Oversight, 4%
Continuous Improvement, 4%
Customer Satisfaction, 4%

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Updated January 8, 2025

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