Brand director vs marketing director

The differences between brand directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand director and a marketing director. Additionally, a brand director has an average salary of $123,533, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a brand director include brand strategy, brand marketing and digital marketing. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Brand director vs marketing director overview

	Brand Director	Marketing Director
Yearly salary	$123,533	$114,906
Hourly rate	$59.39	$55.24
Growth rate	10%	10%
Number of jobs	72,697	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a brand director do?

A brand director spearheads the overall brand and marketing operations in a company. Their responsibilities revolve around setting goals and standards, coordinating departments, liaising with key distributors and suppliers, and overseeing the workflow and the workforce involved in the operations. A brand director must also devise strategies to attain optimal services and reach sales targets, oversee the hiring and training processes, and delegate duties when it comes to projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Brand director vs marketing director salary

Brand directors and marketing directors have different pay scales, as shown below.

	Brand Director	Marketing Director
Average salary	$123,533	$114,906
Salary range	Between $92,000 And $165,000	Between $68,000 And $193,000
Highest paying City	Beaverton, OR	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	PayPal	Brookfield Properties
Best paying industry	Finance	Manufacturing

Differences between brand director and marketing director education

There are a few differences between a brand director and a marketing director in terms of educational background:

	Brand Director	Marketing Director
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Brand director vs marketing director demographics

Here are the differences between brand directors' and marketing directors' demographics:

	Brand Director	Marketing Director
Average age	39	39
Gender ratio	Male, 54.1% Female, 45.9%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand director and marketing director duties and responsibilities

Brand director example responsibilities.

Manage relationships with SEO consultants and all SEM vendors to ensure all participants are rowing the same way for maximum growth.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Analyze Nielsen and research data to understand consumption trends and target consumer.
Maximize effectiveness and impact by harnessing data to drive predictive, consistent results, make better decisions and maximize ROI.
Measure, analyze and report to executive leadership on marketing programs and campaign performances against predetermine KPI s and ROI.
Launch CRM programs leveraging digital platforms that engage high net worth consumers in Russia and hard-to-reach trend-setters in the UK.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Brand director vs marketing director skills

Common brand director skills

Brand Strategy, 10%
Brand Marketing, 9%
Digital Marketing, 8%
Brand Management, 8%
Integrated Marketing, 5%
Marketing Campaigns, 4%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Brand Director
Brand Director vs Marketing Director

Updated January 8, 2025

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