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The differences between brand directors and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand director and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $123,533 average annual salary of a brand director.
The top three skills for a brand director include brand strategy, brand marketing and digital marketing. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Brand Director | Senior Vice President Of Marketing | |
| Yearly salary | $123,533 | $200,351 |
| Hourly rate | $59.39 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 72,697 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand director spearheads the overall brand and marketing operations in a company. Their responsibilities revolve around setting goals and standards, coordinating departments, liaising with key distributors and suppliers, and overseeing the workflow and the workforce involved in the operations. A brand director must also devise strategies to attain optimal services and reach sales targets, oversee the hiring and training processes, and delegate duties when it comes to projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Brand directors and senior vice presidents of marketing have different pay scales, as shown below.
| Brand Director | Senior Vice President Of Marketing | |
| Average salary | $123,533 | $200,351 |
| Salary range | Between $92,000 And $165,000 | Between $121,000 And $330,000 |
| Highest paying City | Beaverton, OR | Waltham, MA |
| Highest paying state | Nevada | Massachusetts |
| Best paying company | PayPal | Audubon Nature Institute |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a brand director and a senior vice president of marketing in terms of educational background:
| Brand Director | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand directors' and senior vice presidents of marketing' demographics:
| Brand Director | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.1% Female, 45.9% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |