Brand director demographics and statistics in the US
Brand director demographics research summary. Zippia estimates brand director demographics and statistics in the United States by using a database of 30 million profiles. Our brand director estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about brand directors after extensive research and analysis:
- There are over 13,080 brand directors currently employed in the United States.
- 45.9% of all brand directors are women, while 54.1% are men.
- The average brand director age is 39 years old.
- The most common ethnicity of brand directors is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Brand directors are most in-demand in New York, NY.
- The finance industry is the highest-paying for brand directors.
- Beaverton, OR pays an annual average wage of $146,315, the highest in the US.
- In 2022, women brand directors earned 96% of what men earned.
- 10% of all brand directors are LGBT.
- Oregon is the best state for brand directors to live.
- Brand directors are 52% more likely to work at private companies in comparison to public companies.
On this page
Brand director demographics by:
Brand director gender statistics
45.9% of brand directors are women and 54.1% of brand directors are men.
- Male, 54.1%
- Female, 45.9%
Brand director gender ratio
| Gender | Percentages |
|---|---|
| Male | 54.1% |
| Female | 45.9% |
Brand director gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$124,415
Female income
$119,010
Brand director gender ratio over time
This data breaks down the percentage of men and women in brand director positions over time. Currently, 45.9% of brand directors are female.
Brand director gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 72.92% | 27.08% |
| 2011 | 72.62% | 27.38% |
| 2012 | 73.17% | 26.83% |
| 2013 | 73.10% | 26.90% |
| 2014 | 71.49% | 28.51% |
| 2015 | 71.07% | 28.93% |
| 2016 | 70.95% | 29.05% |
| 2017 | 70.02% | 29.98% |
| 2018 | 56.39% | 43.61% |
| 2019 | 55.31% | 44.69% |
| 2020 | 53.71% | 46.29% |
| 2021 | 54.10% | 45.90% |
Brand director related jobs gender ratio
We compared brand directors with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Brand Director | 54% | 46% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Brand director demographics by race
The most common ethnicity among brand directors is White, which makes up 74.6% of all brand directors. Comparatively, 8.7% of brand directors are Hispanic or Latino and 8.2% of brand directors are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Brand director race
| Brand director race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Brand director race and ethnicity over time
See how brand director racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Brand director race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Brand director wage gap by race
According to our data, asian brand directors have the highest average salary compared to other ethnicities. Black or african american brand directors have the lowest average salary at $119,012.
| Ethnicity | Salary |
|---|---|
| Unknown | $123,923 |
| White | $123,488 |
| Black or African American | $119,012 |
| Asian | $132,906 |
| Hispanic or Latino | $123,156 |
Average brand director age
See how the average age of brand directors varies based on ethnicity and gender.
Male
Female
Brand director age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Brand director age breakdown
The average age of brand directors is 40+ years years old, representing 44% of the brand director population.
Brand director age breakdown
| Brand Director Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Brand director educational attainment
The most common degree for brand directors is bachelor's degree, with 76% of brand directors earning that degree. The second and third most common degree levels are master's degree degree at 18% and master's degree degree at 4%.
- Bachelor's, 76%
- Master's, 18%
- Associate, 4%
- Diploma, 1%
- Other Degrees, 1%
Brand directors by degree level
| Brand director degree | Percentages |
|---|---|
| Bachelor's | 76% |
| Master's | 18% |
| Associate | 4% |
| Diploma | 1% |
| Other Degrees | 1% |
Brand director jobs you might like
Brand director wage gap by degree level
According to the data, brand directors with a Doctorate degree earn more than those without, at $144,627 annually. With a Master's degree, brand directors earn a median annual income of $139,818 compared to $127,051 for brand directors with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $139,818 |
| Bachelor's Degree | $127,051 |
| Doctorate Degree | $144,627 |
Brand director employment statistics
Most brand directors work for a private in the manufacturing industry.
Company size where brand directors work
Below, you can see the size of companies where brand directors work.
Brand director jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 8% |
| 100 - 500 employees | 16% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 39% |
Brand director jobs by company type
Employees with the brand director job title have their preferences when it comes to working for a company. For instance, most brand directors prefer to work at private companies over public companies.
Brand director jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 45% |
| Private | 52% |
| Government | 0% |
Brand director jobs by industry
The most common industries for brand directors are manufacturing, retail and media.
Brand director industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 17% |
| Manufacturing | 13% |
| Retail | 12% |
| Media | 10% |
| Hospitality | 8% |
| Professional | 7% |
| Technology | 6% |
| Health Care | 5% |
| Finance | 4% |
| Pharmaceutical | 3% |
| Telecommunication | 2% |
| Start-up | 2% |
| Non Profits | 2% |
| Education | 2% |
| Internet | 1% |
| Transportation | 1% |
| Automotive | 1% |
| Construction | 1% |
| Insurance | 1% |
| Real Estate | 1% |
Brand director turnover and employment statistics
Brand director unemployment rate over time
The unemployment rate for brand directors between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Brand director unemployment rate by year
| Year | Brand director unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average brand director tenure
The average brand director stays at their job for 1-2 years, based on the 1,791 brand directors resumes in Zippia's database.
Brand director tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 10% |
| 1-2 years | 41% |
| 3-4 years | 17% |
| 5-7 years | 16% |
| 8-10 years | 8% |
| 11+ years | 8% |
Brand director LGBT ratio compared to similar jobs
Review the percent of brand directors that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Assistant Regional Manager | 7.25% | 150,558 |
| Promotion Manager | 9.54% | 8,515 |
| Brand Director | 9.86% | - |
| Deputy Campaign Manager | 16.11% | 4,738 |
Similar brand director jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Assistant Regional Manager | 7.25% | 150,558 |
| Promotion Manager | 9.54% | 8,515 |
| Deputy Campaign Manager | 16.11% | 4,738 |
Foreign languages spoken by brand directors
The most common foreign language among brand directors is Spanish at 43.0%. The second-most popular foreign language spoken is French at 15.2% and Portuguese is the third-most popular at 5.1%.
- Spanish, 43.0%
- French, 15.2%
- Portuguese, 5.1%
- Chinese, 3.8%
- German, 3.8%
- Other, 29.1%
Brand director languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 43.0% |
| French | 15.2% |
| Portuguese | 5.1% |
| Chinese | 3.8% |
| German | 3.8% |
| Other | 29.1% |
