What does a brand director do?
A brand director spearheads the overall brand and marketing operations in a company. Their responsibilities revolve around setting goals and standards, coordinating departments, liaising with key distributors and suppliers, and overseeing the workflow and the workforce involved in the operations. A brand director must also devise strategies to attain optimal services and reach sales targets, oversee the hiring and training processes, and delegate duties when it comes to projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.
Brand director responsibilities
Here are examples of responsibilities from real brand director resumes:
- Manage relationships with SEO consultants and all SEM vendors to ensure all participants are rowing the same way for maximum growth.
- Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
- Analyze Nielsen and research data to understand consumption trends and target consumer.
- Maximize effectiveness and impact by harnessing data to drive predictive, consistent results, make better decisions and maximize ROI.
- Measure, analyze and report to executive leadership on marketing programs and campaign performances against predetermine KPI s and ROI.
- Launch CRM programs leveraging digital platforms that engage high net worth consumers in Russia and hard-to-reach trend-setters in the UK.
- Review and create new website content utilizing SEO guidelines and recommendations.
- Collaborate with CRM team to analyze customer data to develop experiential customer event strategy.
- Create key shopper marketing trademark platforms supporting Walmart market first for pet products innovation.
- Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
- Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
Brand director skills and personality traits
We calculated that 10% of Brand Directors are proficient in Brand Strategy, Brand Marketing, and Digital Marketing. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Brand Directors that have these skills listed on their resume here:
- Brand Strategy, 10%
Led all facets of business units including brand strategy, program development, merchandising, development and community activation.
- Brand Marketing, 9%
Led design and implementation of brand marketing programs, project management and operational execution, and monitoring of performance goals.
- Digital Marketing, 8%
Welter Creative is a boutique agency focused primarily on digital marketing.
- Brand Management, 8%
Demonstrated experience with Brand Management initiatives to assess business development opportunities and their fit with company direction.
- Integrated Marketing, 5%
Developed and executed integrated marketing campaigns in support of product centers and division business goals.
- Marketing Campaigns, 4%
Developed and implemented branding strategies, directed all marketing campaigns, and company identity.
Most brand directors use their skills in "brand strategy," "brand marketing," and "digital marketing" to do their jobs. You can find more detail on essential brand director responsibilities here:
Analytical skills. One of the key soft skills for a brand director to have is analytical skills. You can see how this relates to what brand directors do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a brand director resume shows how brand directors use analytical skills: "leveraged market data to develop relevant content themes and topics, supporting assets (blog), and customer education. "
Communication skills. Another soft skill that's essential for fulfilling brand director duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a brand director resume, here's how brand directors can utilize communication skills in their job responsibilities: "develop annual integrated marketing communications plans across all intended vehicles with a detailed budget allocation. "
Creativity. This is an important skill for brand directors to perform their duties. For an example of how brand director responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a brand director: "create and implement seasonal brand marketing strategies with chief creative director and vp of brand. ".
Interpersonal skills. For certain brand director responsibilities to be completed, the job requires competence in "interpersonal skills." The day-to-day duties of a brand director rely on this skill, as "managers must deal with a range of people in different roles, both inside and outside the organization." For example, this snippet was taken directly from a resume about how this skill applies to what brand directors do: "maintained strong interpersonal relations with large retailers as well as smaller ones in order to ensure maximum sales growth of products. "
Organizational skills. A commonly-found skill in brand director job descriptions, "organizational skills" is essential to what brand directors do. Brand director responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how brand director duties rely on organizational skills in this resume example: "major responsibilities included areas of management, leadership, strategic planning, organizational processes and logistics. "
The three companies that hire the most brand directors are:
- Mastercard22 brand directors jobs
- Trane10 brand directors jobs
- Bristol-Myers Squibb7 brand directors jobs
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Compare different brand directors
Brand director vs. Chief marketing officer
A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.
While similarities exist, there are also some differences between brand directors and chief marketing officer. For instance, brand director responsibilities require skills such as "brand strategy," "brand management," "digital transformation," and "brand awareness." Whereas a chief marketing officer is skilled in "patients," "sales strategy," "lead generation," and "customer acquisition." This is part of what separates the two careers.
Chief marketing officers earn the highest salaries when working in the media industry, with an average yearly salary of $125,889. On the other hand, brand directors are paid more in the finance industry with an average salary of $139,196.chief marketing officers tend to reach similar levels of education than brand directors. In fact, chief marketing officers are 0.3% more likely to graduate with a Master's Degree and 1.3% more likely to have a Doctoral Degree.Brand director vs. Senior vice president of marketing
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that brand director responsibilities requires skills like "brand strategy," "brand management," "digital transformation," and "strategic thinking." But a senior vice president of marketing might use other skills in their typical duties, such as, "analytics," "business strategy," "svp," and "lead generation."
Senior vice presidents of marketing may earn a higher salary than brand directors, but senior vice presidents of marketing earn the most pay in the manufacturing industry with an average salary of $194,582. On the other hand, brand directors receive higher pay in the finance industry, where they earn an average salary of $139,196.In general, senior vice presidents of marketing achieve similar levels of education than brand directors. They're 0.6% more likely to obtain a Master's Degree while being 1.3% more likely to earn a Doctoral Degree.Brand director vs. Director of communications and marketing
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a brand director is likely to be skilled in "brand strategy," "brand management," "digital transformation," and "consumer insights," while a typical director of communications and marketing is skilled in "web content," "strategic communications," "external communications," and "graphic design."
Directors of communications and marketing earn the highest salary when working in the professional industry, where they receive an average salary of $78,844. Comparatively, brand directors have the highest earning potential in the finance industry, with an average salary of $139,196.When it comes to education, directors of communications and marketing tend to earn similar degree levels compared to brand directors. In fact, they're 4.0% less likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.Brand director vs. Director of marketing & development
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Even though a few skill sets overlap between brand directors and directors of marketing & development, there are some differences that are important to note. For one, a brand director might have more use for skills like "brand strategy," "digital marketing," "brand management," and "digital transformation." Meanwhile, some responsibilities of directors of marketing & development require skills like "revenue generation," "event planning," "business plan," and "salesforce. "
In general, directors of marketing & development earn the most working in the finance industry, with an average salary of $117,707. The highest-paying industry for a brand director is the finance industry.The average resume of directors of marketing & development showed that they earn similar levels of education compared to brand directors. So much so that theyacirc;euro;trade;re 2.1% less likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.5%.Types of brand director
Updated January 8, 2025
