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Become A Brand Manager

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Working As A Brand Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $98,872

    Average Salary

What Does A Brand Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Brand Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Brand Manager?

Brand Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Brand Manager 3.0 years
Brand Director 3.0 years
Brand Strategist 1.8 years
Top Employers Before
Internship 6.4%
Manager 3.7%
Top Employers After
Director 4.0%
Consultant 2.8%
President 2.4%

Do you work as a Brand Manager?

Brand Manager Demographics

Gender

Female

49.8%

Male

48.0%

Unknown

2.2%
Ethnicity

White

58.2%

Hispanic or Latino

17.6%

Black or African American

10.5%

Asian

9.4%

Unknown

4.3%
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Foreign Languages Spoken

Spanish

48.3%

French

11.5%

Italian

6.0%

Mandarin

5.1%

Chinese

5.1%

Portuguese

4.5%

German

4.3%

Russian

2.4%

Japanese

2.4%

Cantonese

2.1%

Arabic

1.5%

Korean

1.2%

Hebrew

1.0%

Vietnamese

0.9%

Turkish

0.7%

Filipino

0.7%

Tagalog

0.7%

Hindi

0.6%

Polish

0.6%

Swedish

0.4%
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Brand Manager Education

Schools

Northwestern University

9.0%

University of Phoenix

8.3%

Fashion Institute of Technology

8.1%

New York University

6.9%

University of Texas at Austin

6.4%

University of Southern California

5.9%

Michigan State University

5.2%

Duke University

5.0%

Cornell University

4.8%

DePaul University

4.5%

Pennsylvania State University

4.3%

Boston University

4.1%

University of North Texas

3.7%

Webster University

3.6%

University of Florida

3.4%

Western Michigan University

3.4%

Northeastern University

3.4%

University of Chicago

3.4%

Southern Methodist University

3.3%

University of Michigan - Ann Arbor

3.3%
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Majors

Marketing

28.6%

Business

26.8%

Management

7.3%

Communication

7.0%

Finance

4.0%

Graphic Design

3.4%

Specialized Sales And Merchandising

2.6%

Psychology

2.6%

Public Relations

2.6%

Advertising

2.1%

Journalism

1.8%

English

1.8%

Economics

1.5%

International Business

1.4%

Political Science

1.4%

Fine Arts

1.3%

Education

1.2%

Liberal Arts

0.9%

Photography

0.9%

Sociology

0.8%
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Degrees

Bachelors

45.2%

Masters

35.4%

Other

12.3%

Associate

3.0%

Certificate

2.5%

Doctorate

0.8%

Diploma

0.7%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Brand Manager Salaries

Job Title Company Location Start Date Salary
Brand Manager SN Professional LLC New York, NY Feb 29, 2016 $204,195
Brand Manager Essilor of America, Inc. Dallas, TX Aug 19, 2015 $160,514
Online Community/Brand Manager Find Your Dreams, Inc. Clifton Park, NY Jul 27, 2015 $160,139
Brand Manager, Grey Goose Bacardi U.S.A., Inc. Coral Gables, FL Dec 14, 2015 $135,283
Brand Manager Glaxosmithkline Consumer Healthcare L.P. Warren, NJ Sep 05, 2016 $135,000 -
$194,850
Brand Manager, Innovation Mars Chocolate North America, LLC Hackettstown, NJ Oct 01, 2015 $134,947
International Brand Manager Premier Nutrition Corporation Emeryville, CA Oct 31, 2016 $130,000
Strategic and Branding Manager Brand Frontiers Ltd. Stamford, CT Sep 16, 2016 $130,000
Brand Manager Iconx Brand Group LLC New York, NY Sep 14, 2015 $130,000
Brand Manager, Innovation Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Dec 09, 2016 $126,000
Brand Manager (Market Research Analyst) Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Apr 28, 2016 $125,000
Brand Manager Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Jul 08, 2016 $124,800
Brand Manager (Market Research Analyst) Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Aug 18, 2016 $123,500
Brand Manager, Sinfulcolors Revlon Consumer Products Corporation New York, NY Jul 04, 2016 $108,202
Brand Manager Arla Foods, Inc. Ridgefield, NJ Jan 04, 2016 $108,000 -
$150,000
Assistant Brand Manager Colgate-Palmolive Company New York, NY Jun 09, 2016 $106,800
Brand Manager Scandinavian Tobacco Group Lane Ltd. Tucker, GA Oct 01, 2015 $105,000
Brand Manager Glaxosmithkline Consumer Healthcare Holdings (Us) LLC Warren, NJ Jun 01, 2016 $94,682 -
$194,850
Brand Manager Glaxosmithkline Consumer Healthcare Holdings (Us) LLC Warren, NJ Jan 06, 2016 $94,682 -
$194,850
Brand Manager Glaxosmithkline Consumer Healthcare L.P. Warren, NJ Nov 04, 2016 $94,682 -
$194,850
Brand Manager Glaxosmithkline Consumer Healthcare L.P. Warren, NJ Jun 09, 2016 $94,682 -
$194,850
National Brand Manager Campero USA Corp Dallas, TX Jul 19, 2016 $94,162
Assistant Brand Manager The Dannon Company, Inc. White Plains, NY Aug 25, 2015 $90,792 -
$98,000
Brand Manager Avion Spirits LLC. New York, NY Jun 09, 2016 $90,000
Brand Manager GBG USA, Inc. New York, NY Jan 06, 2016 $90,000

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Top Skills for A Brand Manager

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  1. Sales Strategies
  2. New Product Development
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Spearheaded all marketing efforts related to ContextMedia:Health's services in keeping with overall sales strategies and annual business plans.
  • Supervised and conducted various innovation projects through new product development process, including profit and loss analysis.
  • Developed and executed business strategies, marketing plans and marketing/sales tactics designed to penetrate new markets and maximize revenue growth.
  • Launched a first-of-its-kind sampling website and developed the company's first electronic detailing initiative.
  • Work with top-level management to research and strategically grow product categories, channels and promotional sales opportunities.

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Top 10 Best States for Brand Managers

  1. New Jersey
  2. New York
  3. Colorado
  4. Texas
  5. Virginia
  6. Rhode Island
  7. Washington
  8. California
  9. Arkansas
  10. District of Columbia
  • (1,384 jobs)
  • (3,411 jobs)
  • (1,108 jobs)
  • (2,903 jobs)
  • (1,391 jobs)
  • (190 jobs)
  • (2,359 jobs)
  • (8,833 jobs)
  • (222 jobs)
  • (355 jobs)

Top Brand Manager Employers

Jobs From Top Brand Manager Employers

Brand Manager Videos

Career Advice on becoming an Employer Brand Manager by Melanie S (Full Version)

Wendy - Brand Manager - Marketing & Communications

A Day In The Life: Marketing Manager

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