Working as a Brand Manager

There is more than meets the eye when it comes to being a brand manager. For example, did you know that they make an average of $49.21 an hour? That's $102,357 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Brand Manager Do

There are certain skills that many brand managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, creativity and communication skills.

When it comes to the most important skills required to be a brand manager, we found that a lot of resumes listed 9.4% of brand managers included product development, while 7.9% of resumes included product category, and 6.2% of resumes included sales goals. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the brand manager job title. But what industry to start with? Most brand managers actually find jobs in the manufacturing and health care industries.

How To Become a Brand Manager

If you're interested in becoming a brand manager, one of the first things to consider is how much education you need. We've determined that 56.1% of brand managers have a bachelor's degree. In terms of higher education levels, we found that 30.7% of brand managers have master's degrees. Even though most brand managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a brand manager. When we researched the most common majors for a brand manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on brand manager resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a brand manager. In fact, many brand manager jobs require experience in a role such as associate brand manager. Meanwhile, many brand managers also have previous career experience in roles such as marketing manager or account executive.

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Average Salary$102,357
Job Growth Rate8%

Brand Manager Jobs

Brand Manager Career Paths

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Average Salary for a Brand Manager

Brand Managers in America make an average salary of $102,357 per year or $49 per hour. The top 10 percent makes over $132,000 per year, while the bottom 10 percent under $78,000 per year.
Average Salary
$102,357

Best Paying Cities

City
Average Salary

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Brand Manager
Brand Manager
Cortech LLC
Cortech LLC
07/29/2020
07/29/2020
$79,30607/29/2020
$79,306
Brand Manager
Brand Manager
Kinsa Group
Kinsa Group
07/17/2020
07/17/2020
$110,00007/17/2020
$110,000
Brand Manager
Brand Manager
Charlotte's Web Hemp
Charlotte's Web Hemp
06/23/2020
06/23/2020
$89,50006/23/2020
$89,500
Brand Manager
Brand Manager
Robert Half
Robert Half
04/16/2020
04/16/2020
$95,00004/16/2020
$95,000
Brand Manager
Brand Manager
Kelly Services
Kelly Services
02/13/2020
02/13/2020
$112,69802/13/2020
$112,698
See More Recent Salaries

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Brand Manager Demographics

Gender

Male

49.0 %

Female

47.1 %

Unknown

3.9 %
Ethnicity

White

58.3 %

Hispanic or Latino

17.6 %

Black or African American

10.7 %
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Foreign Languages Spoken

Spanish

47.9 %

French

12.7 %

Italian

5.7 %
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Brand Manager Education

Schools

New York University

9.1 %

Fashion Institute of Technology

7.7 %

University of Texas at Austin

7.2 %

Northwestern University

5.9 %
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Majors

Marketing

26.7 %

Business

24.3 %

Communication

7.5 %

Management

6.9 %
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Degrees

Bachelors

56.1 %

Masters

30.7 %

Associate

4.9 %

Certificate

3.8 %
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Entry Level Jobs For Becoming A Brand Manager

Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Brand Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.4% of brand managers listed product development on their resume, but soft skills such as analytical skills and creativity are important as well.

Best States For a Brand Manager

Some places are better than others when it comes to starting a career as a brand manager. The best states for people in this position are Washington, New York, New Jersey, and North Dakota. Brand managers make the most in Washington with an average salary of $112,762. Whereas in New York and New Jersey, they would average $112,645 and $112,009, respectively. While brand managers would only make an average of $111,981 in North Dakota, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Brand Manager Jobs:
3,411
Highest 10% Earn:
$189,000
Location Quotient:
1.61
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Brand Manager Jobs:
2,359
Highest 10% Earn:
$156,000
Location Quotient:
2
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Brand Manager Jobs:
1,384
Highest 10% Earn:
$188,000
Location Quotient:
1.11
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Brand Manager Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a brand manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

At Zippia, we went through countless brand manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Write a Brand Manager Resume

At Zippia, we went through countless brand manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

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Top Brand Manager Employers

1. P&G
4.8
Avg. Salary: 
$54,273
Brand Managers Hired: 
334+
2. Gap
4.4
Avg. Salary: 
$36,454
Brand Managers Hired: 
140+
3. Sears Holdings
4.2
Avg. Salary: 
$35,226
Brand Managers Hired: 
128+
4. Unilever
4.8
Avg. Salary: 
$55,929
Brand Managers Hired: 
93+
5. Colgate-Palmolive
4.8
Avg. Salary: 
$67,242
Brand Managers Hired: 
89+
6. Bath & Body Works
4.6
Avg. Salary: 
$30,532
Brand Managers Hired: 
79+

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Updated October 2, 2020