A brand manager is vital to any business as they control the perception of the brand to the public eye. A brand manager is responsible for building the face of the brand and making its products stand out amidst several competitors in the market. You must carry out your research to find out how your brand is positioned against other competitors and to determine the public perception of your brand. Researching on the latest consumer trends and raves is also very helpful in creating a captivating brand identity. You must also further in developing the right advertising and promotional strategies for your brand. You are central in creating innovative business ideas on how to drive profitability and brand loyalty from customers.

Employers usually prefer an MBA in addition to an undergraduate degree in business or marketing. You are expected to be extremely creative, innovative, strategic, and detail-oriented. You must also be able to motivate your team and optimize ideas and resources. The mean annual salary for a brand manager is about $103,000 annually.

What Does a Brand Manager Do

There are certain skills that many brand managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Brand Manager does

How To Become a Brand Manager

If you're interested in becoming a brand manager, one of the first things to consider is how much education you need. We've determined that 74.5% of brand managers have a bachelor's degree. In terms of higher education levels, we found that 16.7% of brand managers have master's degrees. Even though most brand managers have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Brand Manager

Brand Manager Career Paths

Average Salary for a Brand Manager

Brand Managers in America make an average salary of $97,789 per year or $47 per hour. The top 10 percent makes over $131,000 per year, while the bottom 10 percent under $72,000 per year.
Average Brand Manager Salary
$97,789 Yearly
$47.01 hourly
$72,000
10%
$97,000
Median
$131,000
90%

What Am I Worth?

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How To Become a Brand Manager
How To Become a Brand Manager Career Overview

States With The Most Brand Manager Jobs

Mouse over a state to see the number of active brand manager jobs in each state. The darker areas on the map show where brand managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Brand Manager Jobs By State

RankStateNumber of JobsAverage Salary
1California6,536$94,914
2Texas2,774$89,655
3New York2,573$101,718
4Illinois1,906$85,236
5Florida1,743$78,725
6Massachusetts1,488$96,337
7Washington1,364$99,264
8Pennsylvania1,357$93,491
9Georgia1,277$85,299
10New Jersey1,267$107,702
11Virginia1,155$91,780
12North Carolina1,137$86,900
13Ohio925$86,288
14Colorado842$78,095
15Minnesota802$93,307
16Arizona731$89,218
17Maryland723$89,397
18Oregon722$92,760
19Michigan713$100,471
20Wisconsin563$92,074
21Connecticut550$107,031
22Utah523$84,703
23Tennessee521$85,909
24Indiana509$78,107
25Missouri482$84,918
26South Carolina309$77,498
27Alabama285$80,357
28Arkansas275$75,027
29Kentucky272$77,112
30Iowa252$75,907
31Kansas243$91,181
32Louisiana196$79,501
33Nevada192$95,710
34Nebraska181$74,275
35New Hampshire179$91,940
36Rhode Island167$113,159
37Oklahoma165$72,246
38Delaware163$86,682
39Idaho148$85,293
40New Mexico128$79,719
41Mississippi124$77,070
42Maine122$84,531
43Montana118$83,650
44West Virginia96$92,193
45Vermont95$81,973
46Hawaii88$60,464
47North Dakota76$84,797
48Alaska65$82,887
49South Dakota64$76,810
50Wyoming50$84,110

Brand Manager Education

Brand Manager Majors

24.7 %
22.4 %

Brand Manager Degrees

Bachelors

74.5 %

Masters

16.7 %

Associate

5.5 %

Top Colleges for Brand Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

Top Skills For a Brand Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 7.8% of brand managers listed brand management on their resume, but soft skills such as analytical skills and communication skills are important as well.

  • Brand Management, 7.8%
  • Digital Marketing, 7.1%
  • Customer Service, 5.0%
  • Project Management, 4.7%
  • Brand Marketing, 4.5%
  • Other Skills, 70.9%

Choose From 10+ Customizable Brand Manager Resume templates

Zippia allows you to choose from different easy-to-use Brand Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Brand Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Brand Manager Demographics

Brand Manager Gender Distribution

Male
Male
52%
Female
Female
49%

After extensive research and analysis, Zippia's data science team found that:

  • Among brand managers, 48.5% of them are women, while 51.5% are men.

  • The most common race/ethnicity among brand managers is White, which makes up 71.4% of all brand managers.

  • The most common foreign language among brand managers is Spanish at 47.9%.

Work Experience Programs For Brand Managers

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Agile Program

Company: JPMorgan Chase & Co.

Cost: Free

Duration: 5-6 hours

Wealth Management Program

Company: Goodbody

Cost: Free

Duration: 5-6 hours

Software Development Program

Company: Standard Bank

Cost: Free

Duration: 4.5-5.5 hours

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

StartUps for Smarter Cities Program

Company: Sydney School of Entrepreneurship

Cost: Free

Duration: 7-9 hours

Branding & Design Program

Company: Sydney Romantics

Cost: Free

Duration: 5-6 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Developer Program

Company: Accenture Nordics

Cost: Free

Duration: 2-3 hours

Markets (Sales & Trading) Program

Company: JPMorgan Chase

Cost: Free

Duration: 4-5 hours

Asset Management Program

Company: JPMorgan Chase

Cost: Free

Duration: 5-6.5 hours

Online Courses For Brand Manager That You May Like

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Brand and Product Management
coursera

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under...

Product Launch Marketing Plan: Go to Market Marketing Plan
udemy
4.6
(1,061)

MBA Marketing Strategy, Product Marketing, Product Marketing Manager, Product Management, Product Manager Marketing Plan...

Become a Product Marketing Manager Product Management MBA
udemy
4.5
(998)

Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: Product Owner Launch MBA...

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Best States For a Brand Manager

Some places are better than others when it comes to starting a career as a brand manager. The best states for people in this position are Rhode Island, New Jersey, Connecticut, and New York. Brand managers make the most in Rhode Island with an average salary of $113,159. Whereas in New Jersey and Connecticut, they would average $107,702 and $107,031, respectively. While brand managers would only make an average of $101,718 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Brand Manager Jobs: 167
Highest 10% Earn:
$155,000
Location Quotient:
1.05

2. Connecticut

Total Brand Manager Jobs: 550
Highest 10% Earn:
$146,000
Location Quotient:
1.26

3. New Jersey

Total Brand Manager Jobs: 1,267
Highest 10% Earn:
$147,000
Location Quotient:
1.21
Full List Of Best States For Brand Managers

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Top Brand Manager Employers

Most Common Employers For Brand Manager

RankCompanyAverage SalaryHourly RateJob Openings
1Bayer$106,466$51.1955
2The Kraft Group$103,960$49.98110
3Colgate-Palmolive$101,837$48.9694
4Ford Motor$101,682$48.8936
5P&G$100,870$48.50336
6L'Oréal$99,861$48.0141
7Unilever$98,316$47.2795
8The Coca-Cola Company$97,987$47.1172
9Express$95,407$45.8747
10Philip Morris International$94,749$45.5540

Brand Manager Videos

Becoming a Brand Manager FAQs

How Do I Start A Career In Branding?

You start a career in branding by obtaining a post-secondary education and relevant experience in marketing and business.

Those in the branding career, such as brand managers, generally have a bachelor's degree in business, marketing, or communication. To boost their prospects and plan to advance to a managerial position, some may also get a master's degree.

Is Brand Manager A Good Job?

Yes, brand manager is a good job. It is a good job if you enjoy the creative world of advertising and marketing and like the high salary possibilities.

Brand managers generally make good money overall. An entry-level brand manager might only make around $79,000 yearly, but, on average, they can make about$102,000 yearly. On the higher end, they can earn approximately $132,000 or more.

What Education Is Needed To Be A Brand Manager?

The education needed to be a brand manager is at least a bachelor's degree, usually in business, marketing, and communication.

Because this occupation is a high-level managerial position, some employers may prefer that you have a master's degree, which can be helpful to you as it can earn you more in salary.

What Is The Branding Hierarchy?

The branding hierarchy is the systematic branching structure of a brand's distinctive elements for its sub-products. Essentially, it's the organizational structure that determines how your brand operates, how people perceive it, and how they will interact with it.

What Qualifications Do You Need To Be A Brand Manager?

The qualifications you need to be a brand manager are postsecondary education and prior relevant experience at a managerial level.

Because this occupation is a managerial position with high-level duties, most brand managers have a bachelor's degree in business, marketing, or communication and some also have a master's degree.

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