What is a Brand Manager

A brand manager is vital to any business as they control the perception of the brand to the public eye. A brand manager is responsible for building the face of the brand and making its products stand out amidst several competitors in the market. You must carry out your research to find out how your brand is positioned against other competitors and to determine the public perception of your brand. Researching on the latest consumer trends and raves is also very helpful in creating a captivating brand identity. You must also further in developing the right advertising and promotional strategies for your brand. You are central in creating innovative business ideas on how to drive profitability and brand loyalty from customers.

Employers usually prefer an MBA in addition to an undergraduate degree in business or marketing. You are expected to be extremely creative, innovative, strategic, and detail-oriented. You must also be able to motivate your team and optimize ideas and resources. The mean annual salary for a brand manager is about $103,000 annually.

There is more than meets the eye when it comes to being a brand manager. For example, did you know that they make an average of $49.42 an hour? That's $102,804 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Brand Manager Do

There are certain skills that many brand managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Brand Manager does

How To Become a Brand Manager

If you're interested in becoming a brand manager, one of the first things to consider is how much education you need. We've determined that 74.5% of brand managers have a bachelor's degree. In terms of higher education levels, we found that 16.7% of brand managers have master's degrees. Even though most brand managers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a brand manager. When we researched the most common majors for a brand manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on brand manager resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a brand manager. In fact, many brand manager jobs require experience in a role such as associate brand manager. Meanwhile, many brand managers also have previous career experience in roles such as account executive or marketing manager.

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Average Salary
$102,804
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
114,307
Job Openings
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Brand Manager Career Paths

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Average Salary for a Brand Manager

Brand Managers in America make an average salary of $102,804 per year or $49 per hour. The top 10 percent makes over $132,000 per year, while the bottom 10 percent under $79,000 per year.
Average Salary
$102,804
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Brand Manager Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Brand Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Brand Manager Resume

At Zippia, we went through countless Brand Manager resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Brand Manager Resume Examples And Templates

Brand Manager Demographics

Brand Manager Gender Statistics

male

49.0 %

female

47.1 %

unknown

3.9 %

Brand Manager Ethnicity Statistics

White

73.5 %

Hispanic or Latino

10.7 %

Asian

8.9 %

Brand Manager Foreign Languages Spoken Statistics

Spanish

47.9 %

French

12.7 %

Italian

5.7 %
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Brand Manager Education

Brand Manager Majors

24.7 %
22.4 %

Brand Manager Degrees

Bachelors

74.5 %

Masters

16.7 %

Associate

5.5 %

Top Colleges for Brand Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
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Top Skills For a Brand Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.6% of brand managers listed market research on their resume, but soft skills such as analytical skills and communication skills are important as well.

  • Market Research, 9.6%
  • Sales Goals, 9.2%
  • Product Category, 8.5%
  • Customer Service, 5.7%
  • Project Management, 5.2%
  • Other Skills, 61.8%
  • See All Brand Manager Skills

12 Brand Manager RESUME EXAMPLES

Best States For a Brand Manager

Some places are better than others when it comes to starting a career as a brand manager. The best states for people in this position are Delaware, Rhode Island, Connecticut, and New Jersey. Brand managers make the most in Delaware with an average salary of $128,080. Whereas in Rhode Island and Connecticut, they would average $126,999 and $121,637, respectively. While brand managers would only make an average of $121,494 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Brand Manager Jobs:
2,573
Highest 10% Earn:
$193,000
Location Quotient:
1.53
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Rhode Island

Total Brand Manager Jobs:
167
Highest 10% Earn:
$198,000
Location Quotient:
1.05
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Connecticut

Total Brand Manager Jobs:
550
Highest 10% Earn:
$192,000
Location Quotient:
1.26
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Brand Managers

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Top Brand Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ brand managers and discovered their number of brand manager opportunities and average salary. Through our research, we concluded that Gap was the best, especially with an average salary of $97,344. Sears Holdings follows up with an average salary of $98,053, and then comes Kraft Group with an average of $111,031. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a brand manager. The employers include None, None, and None

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Updated August 18, 2021