A brand manager is vital to any business as they control the perception of the brand to the public eye. A brand manager is responsible for building the face of the brand and making its products stand out amidst several competitors in the market. You must carry out your research to find out how your brand is positioned against other competitors and to determine the public perception of your brand. Researching on the latest consumer trends and raves is also very helpful in creating a captivating brand identity. You must also further in developing the right advertising and promotional strategies for your brand. You are central in creating innovative business ideas on how to drive profitability and brand loyalty from customers.
Employers usually prefer an MBA in addition to an undergraduate degree in business or marketing. You are expected to be extremely creative, innovative, strategic, and detail-oriented. You must also be able to motivate your team and optimize ideas and resources. The mean annual salary for a brand manager is about $103,000 annually.
How to Become a Brand Manager
What is a Brand Manager
There is more than meets the eye when it comes to being a brand manager. For example, did you know that they make an average of $49.42 an hour? That's $102,804 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
What Does a Brand Manager Do
There are certain skills that many brand managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
How To Become a Brand Manager
If you're interested in becoming a brand manager, one of the first things to consider is how much education you need. We've determined that 74.5% of brand managers have a bachelor's degree. In terms of higher education levels, we found that 16.7% of brand managers have master's degrees. Even though most brand managers have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a brand manager. When we researched the most common majors for a brand manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on brand manager resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a brand manager. In fact, many brand manager jobs require experience in a role such as associate brand manager. Meanwhile, many brand managers also have previous career experience in roles such as account executive or marketing manager.
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Brand Manager Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a brand manager can determine their career goals through the career progression. For example, they could start out with a role such as marketing manager, progress to a title such as marketing director and then eventually end up with the title regional marketing director.
Brand Manager
Regional Marketing Director
7 Years
Marketing Manager, Global Marketing
8 Years
Director Of Consumer Marketing
10 Years
Executive Vice President Marketing
11 Years
Senior Marketing Program Manager
9 Years
Senior Merchandising Manager
6 Years
Show More
Brand Manager Jobs You Might Like
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Average Salary for a Brand Manager
Brand Managers in America make an average salary of $102,804 per year or $49 per hour. The top 10 percent makes over $132,000 per year, while the bottom 10 percent under $79,000 per year.
Average Salary
$102,804
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Brand Manager Resumes
Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Brand Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.
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Natalie Thomas  Columbus, OH  (640) 555-3931  nthomas@example.com Experience Brand Manager2020 - Present Discover Financial Services•Columbus, OH
Account Manager2016 - 2020 Discover Financial Services•Columbus, OH
Supervisor2011 - 2016 Pepsi Bottling Ventures•Winston-Salem, NC
Visual Merchandiser2002 - 2011 Pepsi Bottling Ventures•Winston-Salem, NC
Skills Store ManagementProduct DevelopmentRVisual AspectsSafety MeetingsStock RoomQuality StandardsAccount ManagementSales FloorPOS Education Bachelor's Degree Marketing1999 - 2002 Texas A&M University•College Station, TX |
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Roger Crawford  Brand Manager2011 - Present Conagra BrandsEl Dorado, AR
Senior Account Executive2009 - 2011 Clear Channel CommunicationsJacksonville, FL
Marketing Coordinator2007 - 2009 Kroenke Sports & EntertainmentDenver, CO
Marketing And Sales Coordinator2005 - 2007 SyscoDenver, CO
 Bachelor's Degree Business2002 - 2005 Colorado Technical UniversityColorado Springs, CO |
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Contact Information  El Dorado, AR (330) 555-9560 rcrawford@example.comSkills Company Website Customer Service Ethernet Product Category Human Resources Pinterest Corporate Events Cloud Budget Management IRI |
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Doris Gibson  Raynham, MA  (270) 555-2109  dgibson@example.com Skills ProceduresProject ManagementProduct DevelopmentSales GoalsInternal DepartmentsPromotional StrategiesUser InterfaceL StatementsCustomer DemandProduct Specifications |
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Employment History Brand Manager2015 - Present Dunkin' Brands Group•Raynham, MA
Product Manager2014 - 2015 Johnson & Johnson•Raynham, MA
Buyer2012 - 2014 Macy's•Las Vegas, NV
Assistant Buyer2010 - 2012 Sears Holdings•San Antonio, TX
Education Bachelor's Degree Business2007 - 2010 California State University - San Bernardino•San Bernardino, CA |
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Brandon Jones
Brand Manager
Chicago, ILÂ Â |Â Â (700) 555-8707Â Â |Â Â bjones@example.com
Experience:
Brand Manager | PepsiCo | Chicago, IL |
2018 - Present
- Have developed fellow Pepsi Beverage counterparts to positions of Area Sales Manager and Key Account Manager.
- Evaluated and conveyed the success of promotion execution through IRI and dunnhumby analysis.
- Supervised Doritos and 3D's new product development including consumer tests, new packaging design and sales material creation.
- Reported to VP Marketing & Sales and managed 2 direct and 11 indirect reports.
- Coordinate and assist in new product development for all brands.
- Improved sales volume over 12 month period by developing customer service orientation in acquisition sales practices.
District Sales Manager | Capgemini | Chicago, IL |
2015 - 2018
- Exceeded business plan by 22%.
- Developed and rolled out tools, enabling teams to use CRM for strategic territory planning.
- Strengthened company's business by leading implementation of a leadership program that identified potential new store managers and increased employee engagement.
- Charged with setting monthly sales goals while sustaining healthy margins.
- Drafted sales and business development strategies digital demand generation products, content creation, and print magazines.
- Account management and development of new business from existing and new market areas.
Consultant | Capgemini | Chicago, IL |
2013 - 2015
- Performed validation on derived datasets following the standard operating procedures during the validation process.
- Developed annual budgets for both personnel and hardware.
- Maintain mapping logic for loading data into both Non & Integrated Data warehouse (NIDW& IDW).
- Provided program/project management, acquisition management and logistics support to the DoD Defense Threat Reduction Agency (DTRA).
Product Developer | Central Garden & Pet Company | DeKalb, IL |
2011 - 2013
- Assist with new product development and market trends by attending trade shows and seminars.
Skills
- XML
- Customer Service
- Product Development
- ERP
- CRM
- Product Portfolio
- Sales Goals
- Setup
- C-Level
- Client Requirements
Education:
Bachelor's Degree Degree | Northern Illinois University | DeKalb, IL |
2008 - 2011
- Major: Marketing
Jordan Scott
Brand Manager
Martinsburg, WV
(240) 555-1310
jscott@example.com
Experience:
2019 - Present
Brand Manager / American Woodmark / Martinsburg, WV
- Managed new product development project lifecycle (costing, packaging/molds, label design, fragrance choice and formula stability).
- Mentored experienced and early career professionals resulting in promotions for four of eight direct reports.
- Worked cash register, fitting room and sales floor.
- Partnered with designers to drive new product development for three seasons concurrently, analyzing current market data regarding trends and colors.
2017 - 2019
Product Manager / American Woodmark / Martinsburg, WV
- Maintained open lines of communication with the overseas office on both current and future product development.
- Developed marketing strategy, which included pricing, promotional activities, distribution, and product development.
- Directed strategic planning, product development, and merchandising for $80M casual outerwear business.
2007 - 2017
Buyer / Macy's / Martinsburg, WV
- Analyzed and reacted to current assortment trends considering financial plans and vendor performance to drive in $120M in sales.
- Handled tough negotiations, both internal and with vendor community.
- Contributed to new product development with environmental and abuse testing.
2001 - 2007
Assistant Buyer / Saks Fifth Avenue / New York, NY
- Worked closely with planning partner to accurately project and actualize receipts, markdowns, RTVs and VA, monthly through OTB.
- Assist in the bi-monthly forecasting of sales and inventories through the OTB review process.
- Assist in all phases of product development from inception to completion.
- Celebrated customer service successes and coached to improve performance.
Skills
Product Development, QA, Assistant Merchandiser, Buyers, Product Category, Purchase Orders, Internet, ERP, Business Development, Private LabelEducation:
1998 - 2001
Bachelor's Degree In Business / University of Central Florida / Orlando, FL
Ronald Knight
Brand Manager
Atlanta, GA
(230) 555-5427
rknight@example.com
Experience
Brand Manager, United Parcel Service -
Atlanta, GA
2016 - Present
- Analyze all documentation to ensure compliance with client requirements and company policies and generate reports for further review.
- Managed marketing functions including data collection for better customer service.
- Developed a three year business plan focused on quality growth while improving financial operations through costs reductions and expense control.
Product Manager, Time Warner -
Atlanta, GA
2015 - 2016
- Recommended effective copy & user interface designs to drive up adoption.
- Handled feature and product development from initial concept to release.
- Spearheaded business planning for AOL's paid search, local search, and audio-video search products.
- Provided strategic guidance and business development for Turner Entertainment Networks and CNN News Groups.
Buyer, Buffalo Exchange -
New York, NY
2013 - 2015
- Communicate procurement and requisition concerns, including sources, prices, delivery dates and compliance guidelines.
- Provided daily reports to monitor manufacturing, distribution center and customer service levels and to assure accurate financial reporting.
- Proposed and implemented improvements to strategic sourcing policies.
- Monitored logistics and worked with regional redelivery agents to ensure successful deliveries.
Assistant Buyer, Whole Foods Market -
New York, NY
2011 - 2013
- Maximize sales potential through effective and proper procedures for stocking products.
- Categories-Updated, Bridge, Contemporary, Junior, Petite Dresses Managed weekly OTB for all Daytime & Evening depts.
- Shop markets for vendors that can augment the Product Development assortment with trend right quality product at competitive prices.
Skills
- ERP
- Roadmap
- RFQ
- Customer Service
- Product Quality
- Retail Partners
- Product Category
- Project Management
- Procedures
- Product Development
Education
Bachelor's Degree Degree Marketing
2008 - 2011
DePaul University - Chicago, IL
Ethan Johnson
Brand Manager
Anaheim, CA
(360) 555-0351
ejohnson@example.com
Experience
Brand Manager
, The Walt Disney Company
, Anaheim, CA
2018 - Present
- Created efforts toward corporate sales goals and objectives to ensure they are achieved within budget guidelines.
- Maximized revenue from Disney and Miramax home video portfolio through repromotes, reprices and new product development.
- Led 10 person sales organization responsible for all key account call coverage.
Store Manager
, Cintas
, San Diego, CA
2009 - 2018
- Communicated information to customers about product quality, value and style.
- Realized ranking in the Top 10% of Northeast Florida locations by surpassing annual sales goals and quotas.
- Lead execution of all merchandising standards, directives and overall cleanliness and organization of the sales floor and stockroom.
Supervisor
, Cintas
, San Diego, CA
2007 - 2009
- Headed "Good Will" visits to top accounts to keep business relations; supervised routes in emergency absences.
- Staff training on POS register, customer service, product knowledge 12 week training course.
- Execute cleanliness and general maintenance of stock room and sales floor.
- Supervised sales floor of 20 telemarketers Closed pending sales Audited Sales Representatives Coached sales floor to improve their sales
General Contractor
, Cintas
, San Diego, CA
1997 - 2007
- Performed safety coordination on specific jobs, including tool box topics, safety training, OSHA job-site codes, etc.
- Facilitated payroll and employment taxation processes.
- Executed daily operations of payroll, account receivables, and accounts payables.
- Hired, developed and motivated employees, maintained payroll, accounts payable, accounts receivable.
Skills
- Store Management
- New Homes
- Company Goals
- Bank Deposits
- Sales Floor
- Loss Prevention
- Payroll
- Product Portfolio
- Retail Sales
- Brand Strategy
Education
1989 - 1992
Bachelor's Degree Degree Business, Ashford University
San Diego, CA
Scott Green
Brand Manager
Atlanta, GAÂ Â |Â Â (340) 555-5219Â Â |Â Â sgreen@example.com
Employment History:
The Coca-Cola Company - Atlanta, GA
2019 - Present
Brand Manager
- Managed seven direct reports, including three salespeople and four delivery drivers.
- Led the 'One Brand Strategy' pilot in 14 markets and global roll-out in 207 markets.
- Solicited new accounts and converted competitive accounts; monitored inventory levels and product mixes to maximize volumes/gross profits.
- Developed annual business plans with customers that outlined key strategies and initiatives for growth.
The Home Depot - Atlanta, GA
2018 - 2019
Store Manager
- Performed daily, weekly, and monthly cleaning procedures, and wore proper PPE.
- Support the Assistant Store Manager in the areas of sales, customer service, store appearance, and operations.
Michigan State University - East Lansing, MI
2014 - 2018
Consultant
- Develop SLC integrated with Project Management processes Develop instructional templates, SOPs, and forms.
- Coordinated technical support requirements with Technical Consultants and Software Development Team.
Bay Regional Medical Center - East Lansing, MI
1998 - 2008
Sales/Marketing
- Created an industry leading loyalty program that improved retention over 20% in both in-store and online channels.
- Project management with local marketing events.
- Facilitate tours for new Clients with Sales and Account Management and Department Administrators.
- Served on the CRM evaluation committee established to decide on an enterprise wide sales system solution.
- Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness.
- Developed strategic plan for a new product launch utilizing a new direct distribution model.
Education:
Michigan State University - East Lansing, MI
2008 - 2009
Master's Degree Degree Communication
Michigan State University - East Lansing, MI
1990 - 1993
Bachelor's Degree Degree Journalism
Margaret Patterson
Brand Manager
Phone (550) 555-4669Address Charlotte, NC
E-mail mpatterson@example.com
Experience
2017 - Present
Brand Manager
Old Navy · Charlotte, NC
- Cashier , sales floor , e.t.c - Work in every area of store
- Place styles, sizes and colors of product on the sales floor so they are available for the customer.
- Partnered with marketing and product development team to create fundraising brochures, nutritional information and sell sheets.
2016 - 2017
Account Manager
AT&T · Atlanta, GA
- Evaluate impact on strategic distribution channels planning objectives and strategies.
- Developed and managed annual budget based on negotiations with internal clients.
- Provided project coordination, system implementations, and customer relations.
2011 - 2016
Business Analyst
Verizon · Silver Spring, MD
- Supplied reports for price plans, features, promotions and adjustments to customer service.
- Organized brainstorming sessions, meetings with Subject Matter Experts to define and document the concept of the project.
- Contract Initiation and Legal Document Control Directed RFPs and bids for service agreements.
- Partnered with customers that provided Verizon with a low customer service rating to identify center and organizational opportunities.
- Project Management Team Lead that helped develop, test, and implement new database for Verizon Technicians.
2010 - 2011
Marketing Analyst
Verizon · Silver Spring, MD
- Corrected Associate data for Workflow Manager by assisting Work Flow Management System Staff.
- Analyze data and ensure assignment of sales reports to ensure assignment of customers' accounts within a division.
Skills
- Service Delivery
- Sales Goals
- Account Management
- Product Development
- Ad-Hoc Analysis
- Product Category
- Communication
- Contract Negotiations
- Tableau
- IP
Education
2007 - 2010
Bachelor's Degree Degree Marketing
Johnson & Wales University · Providence, RI
Amber Jackson
Brand Manager
Phone: (800) 555-5610Email: ajackson@example.comAddress: San Antonio, TX
Employment History
Brand Manager
2017 - Present
J. C. Penney · San Antonio, TX
- Developed and sustained as many as 44 direct reports to meet sales, profitability, and shrinkage operational objectives.
- Developed uniform branding program assortment plan, working closely with the newly created product development department.
- Directed marketing strategies, business development plans, promotional activities and product sales plans.
- Created P&G's first truly interactive marketing campaign, combining television, radio, print, and internet media.
- Home, Men's, Kids, New Business Development and Brand Integrity Guides.
District Sales Manager
2015 - 2017
J. C. Penney · San Antonio, TX
- Concentrated on sales and customer relations.
- Maintain cleanliness and presentation of stockrooms and sales floor.
- Presented marketing and sales presentations for new item sell-in and strategic initiatives; demonstrating comprehensive product and business knowledge.
- Coached trained LP associates and store management on strategy and tactics to effectively impact profits and consistently reduce losses.
- Developed store management team within the district to deliver legendary customer experiences in all stores.
Sales Leader
2013 - 2015
American Eagle Outfitters · San Marcos, TX
- Attended regional loss prevention training on behalf of the store and trained others on loss prevention strategies.
- Performed customer sales with efficient expertise in customer service, product knowledge, and professional communication.
- Analyzed daily KPI reports and market trends in order to set and monitor sales goals.
- Provided excellent customer service and enforced Company policies and standards.
Visual Merchandiser
2008 - 2009
Frito-Lay · Charlotte, NC
- Locate orders in stock room, check for fresh and new products, and correct quantity for stocking.
- Stock sales floor with product and displays according to specified planographic and presentation standards.
- Summer 2010)Store Management Internship Program
- Maintain and Merchandise sales floor prepare sales floor for new merchandise on rollout
Skills
Line SheetsCustomer ServiceCompany PoliciesBank DepositsExternal AgenciesProduct CategoryNew CustomersProduct DevelopmentSecurity PracticesGeneral Contractors
Education
Doctoral Degree Degree Communication
2010 - 2013
Texas State University · San Marcos, TX
Master's Degree Degree Photography
2009 - 2010
Academy of Art University · San Francisco, CA
Bachelor's Degree Degree Photography
2005 - 2008
Georgia State University · Atlanta, GA
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Top Colleges for Brand Managers
1. University of Georgia
Athens, GA • Private
In-State Tuition
$11,830
Enrollment
29,474
2. University of Wisconsin - Madison
Madison, WI • Private
In-State Tuition
$10,555
Enrollment
30,360
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
In-State Tuition
$14,760
Enrollment
31,451
4. Purdue University
West Lafayette, IN • Private
In-State Tuition
$9,992
Enrollment
33,495
5. Howard University
Washington, DC • Private
In-State Tuition
$26,756
Enrollment
6,166
6. Ohio State University
Columbus, OH • Private
In-State Tuition
$10,726
Enrollment
45,769
7. University of Texas at Austin
Austin, TX • Private
In-State Tuition
$10,610
Enrollment
40,329
8. University of Southern California
Los Angeles, CA • Private
In-State Tuition
$56,225
Enrollment
19,548
9. University of Pennsylvania
Philadelphia, PA • Private
In-State Tuition
$55,584
Enrollment
10,764
10. SUNY at Binghamton
Vestal, NY • Private
In-State Tuition
$9,808
Enrollment
13,990
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Top Skills For a Brand Manager
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.6% of brand managers listed market research on their resume, but soft skills such as analytical skills and communication skills are important as well.
- Market Research, 9.6%
- Sales Goals, 9.2%
- Product Category, 8.5%
- Customer Service, 5.7%
- Project Management, 5.2%
- Other Skills, 61.8% See All Brand Manager Skills
12 Brand Manager RESUME EXAMPLES
Build a professional brand manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 12+ resume templates to create your brand manager resume.
Best States For a Brand Manager
Some places are better than others when it comes to starting a career as a brand manager. The best states for people in this position are Delaware, Rhode Island, Connecticut, and New Jersey. Brand managers make the most in Delaware with an average salary of $128,080. Whereas in Rhode Island and Connecticut, they would average $126,999 and $121,637, respectively. While brand managers would only make an average of $121,494 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. New York
Total Brand Manager Jobs:
2,573
Highest 10% Earn:
$193,000
Location Quotient:
1.53
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
$121,386
Avg. Salary
2. Rhode Island
Total Brand Manager Jobs:
167
Highest 10% Earn:
$198,000
Location Quotient:
1.05
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
$126,999
Avg. Salary
3. Connecticut
Total Brand Manager Jobs:
550
Highest 10% Earn:
$192,000
Location Quotient:
1.26
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
$121,637
Avg. Salary
How Do Brand Manager Rate Their Jobs?
Top Brand Manager Employers
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ brand managers and discovered their number of brand manager opportunities and average salary. Through our research, we concluded that Gap was the best, especially with an average salary of $97,344. Sears Holdings follows up with an average salary of $98,053, and then comes Kraft Group with an average of $111,031. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a brand manager. The employers include None, None, and None
Brand Manager Videos
Career Advice on becoming an Employer Brand Manager by Melanie S (Full Version)