A brand manager is vital to any business as they control the perception of the brand to the public eye. A brand manager is responsible for building the face of the brand and making its products stand out amidst several competitors in the market. You must carry out your research to find out how your brand is positioned against other competitors and to determine the public perception of your brand. Researching on the latest consumer trends and raves is also very helpful in creating a captivating brand identity. You must also further in developing the right advertising and promotional strategies for your brand. You are central in creating innovative business ideas on how to drive profitability and brand loyalty from customers.
Employers usually prefer an MBA in addition to an undergraduate degree in business or marketing. You are expected to be extremely creative, innovative, strategic, and detail-oriented. You must also be able to motivate your team and optimize ideas and resources. The mean annual salary for a brand manager is about $103,000 annually.