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Become A Brand Manager

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Working As A Brand Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $84,038

    Average Salary

What Does A Brand Manager Do At Stanley Black and Decker

* Work with the cross-functional teams to direct and manage efforts from concept through production and distribution for key marketing support materials such as digital and event marketing, merchandising, photography, brochures, catalogs, sell sheets, direct mail, channel promotions, etc.
* Lead the planning and strategy for marketing, events, merchandising, media and public relation activities in support of commercialization plans.
* Develop, coordinate and execute launch strategies for the brand, new product launches and events.
* Select and work with outside agencies for public relations and product launch communications initiatives
* Participate in development, sourcing, and implementation of branding materials such catalogues, sell sheets, leaflets, etc
* Establish and ensure compliance with brand standards and maintain consistency of all communication elements across the marketing based activities.
* Manage branding and advertising budget as well as timing and budget of each project within their respective product category and channels.
* Work with Director of Marketing, Sales and Events Marketing Coordinator and Sales Leaders to select and execute trade shows with high return on investment.
* Keep a pulse on the market environment, benchmark other brands and trends, and come up with “big ideas” of new creative, yet cost effective marketing initiatives
* Organize, prioritize, and manage multiple projects.
* Manage relationships with outside print and merchandising vendors and creative agencies.
* Gain insight into how our user segments experience our brands and create solutions aligning to those segments.
* Communicate effectively with internal and external associates as well as outside suppliers, both nationally and globally.
* Assist Marketing Director and Product Managers with key projects as needed
* Other duties as assigned

What Does A Brand Manager Do At Revlon

* Develop and execute marketing plans- analyze the potential of new product recommendations based on sales and profit analysis.
* Drive and manage all aspects of innovation from ideation to launch and is responsible for creating proper documentation at all product stage gates.
* Identify key insights in an effort to develop, test and propose the optimum business mix.
* Provides strategic recommendations for expansion and sku rationalization.
* Responsible for being category lead.
* Stay abreast of global and domestic makeup trends, understand the consumer and translate this knowledge to create insightful strategy, communication and innovation.
* Create agency briefs and manage agency partners and deliverables.
* Develop communication & POS assets.
* Develop social media content strategy and calendar in conjunction with creative agency, Global PR and local markets to drive brand awareness and new innovation throughout the year
* Lead regional and cross-functional teams to overcome executional and logistical hurdles to meet aggressive in-market timing
* Develop product guides and launch toolkits to support commercial teams w/ new product sell-in and in market execution

What Does A Brand Manager Do At Constellation Brands, Inc.

* Ensure launch readiness of new-to-world brands; set up new brands for commercial success
* Develop and execute marketing programs and lead business analysis and project management
* Develop an overall marketing strategy to differentiate the brands, build consumer awareness and engagement, and garner retail support
* Be an active leader within the marketing team and collaborate with multi-functional groups across the organization
* Champion new brands with internal stakeholders, distributor network, retail trade and consumers
* Responsibilities
* Strategic Business Leadership to Deliver Results
* Lead development, commercialization and national launch of new brands
* Post-launch, lead development and execution of strategic and annual marketing plans on time and on budget
* Deliver brand financial and execution plans, including P&L and budget development / reconciliation
* Lead on-going business and competitive analyses, reporting findings and strategic recommendations to Senior Leadership, including:
* Shipment / depletion trends at national, state, local and channel levels
* Segment, brand and key competitive consumption trends
* Marketplace pricing to develop competitive pricing strategies
* Manage brand S&OP forecast, shipment plans with Operations team, including product allocations and at-risk inventory review
* Work closely with Consumer Insights and Analytics team to develop learning plans and lead research projects on packaging, advertising and other initiatives, as appropriate
* Demonstrate adaptability and agility by supporting change initiatives and managing resistance and openly seeking innovative ideas for continuous improvement
* Collaboration with Sales Organization to Drive Execution
* Collaborate with Strategic Account sales teams to launch brands as a chain or regional test, and to drive sell-in of programming and display support following national launch
* Work with On Premise sales teams to develop selling stories and programs to drive distribution and trial of new brands
* Work closely with sales organization to optimize execution plans and read the ongoing ‘sales pulse’ on brand performance and traction
* Work with NPD Specialists and local sales teams to:
* Organize road shows and blitzes to drive focus, distribution, and display programming
* Execute brand programs
* Gather competitive and market insights to support best-in-class execution
* Provide input and feedback to further develop best practices for brand launches and execution
* Multi
* Functional Leadership and Communication to Facilitate Strategic Alignment
* Strong communication skills with internal and external partners to ensure alignment and consistent execution of key initiatives, including legal, events, public relations, digital, and finance
* Manage creative agencies to develop campaign platforms that support brand strategy and consistency across the 360 Marketing mix
* Work with National Promotions team to develop on-budget and on-time promotions that are on strategy, creative, and impactful
* Partner with Operations and Winemaking to ensure effective product planning and engagement on key initiatives
* Minimum Qualifications
* Bachelor’s degree with 5+ years of relevant experience in brand marketing
* Travel: Approximately 25%
* New product development and execution experience
* Excellent project management skills and attention to detail, including ability to manage multiple tasks and deadlines, and prioritize appropriately
* Ability to think strategically, as well as tactically
* Experience in brand positioning, package development and Point Of Sale (POS) development
* Work successfully within a collaborative team environment that is fast-paced and high energy
* Ability to analyze data to identify opportunities and develop business plans that build the business
* Proficient in MS Office, and experience a syndicated data (IRI, Nielsen, etc.)
* Preferred Qualifications
* Wine & Spirits and/or CPG experience in marketing or sales
* Spirits experience highly preferred
* Physical Requirements/Other
* Must be at least 21 years of age.
* Must be able to sit and/or stand for long periods of time and work on a computer for extended periods.
* Lifting may be required.
* Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
* This position is not eligible for employer-visa_** **_sponsorship_
* Location
* San Francisco, California
* Additional Locations
* Job Type
* Full time
* Job Area
* Marketing
* Equal Opportunity
* Constellation Brands is committed to a continuing program of equal employment opportunity.
* All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
* C** **onstellation Brands (NYSE: STZ and STZ
* B), a Fortune 500® company, is a leading international producer and marketer of beer, wine and spirits with operations in the U
* S., Canada, Mexico, New Zealand and Italy.
* Constellation is the No.
* beer company in the U
* S. with high-end, iconic imported brands such as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and Pacifico.
* The company’s beer portfolio also includes Ballast Point, one of the most awarded craft brewers in the U
* S. In addition, Constellation is the world’s leader in premium wine, selling great brands that people love, including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and The Prisoner.
* The company’s premium spirits brands include SVEDKA Vodka, Casa Noble Tequila, and High West Whiskey.
* Based in Victor, N
* Y., the company believes that industry leadership involves a commitment to brand building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones.
* Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio, about 40 facilities and approximately 8,000 talented employees

What Does A Brand Manager Do At Volt Information Sciences

* Lead department projects as requested by the CMO.
* Responsible for one of company’s consumer brands sold through multiple channels and customers.
* Full P&L responsibility including marketing budget, Direct To Consumer Website sales and entire marketing plan.
* Responsible for developing the Long term and Annual Brand Marketing Strategy.
* Responsible for developing the new product pipeline / innovation for the Brand.
* Responsible for market research and analysis, providing insight into social media, marketing trends and new branding opportunities.
* Critical cross functional teams supporting the growth of the brand are Social Media, in house and out of house creative services / media planning, Direct To Consumer team, Sports Marketing Team, R&D and Sales Team

What Does A Brand Manager Do At Stryker

* Support sales and the customer-facing organization
* Support the sales organization through rapid expert response to questions related to the product.
* Support effective sales training of new and existing team members.
* Support development and execution of product/brand offerings
* Work closely with customers, monitor market dynamics and support sales and service to better position product offerings
* Monitor financial performance, provide diagnoses, and influence other functions to achieve business goals for assigned products
* Interact regularly with customers, sales, and service reps to gather input on product performance and potential product/product line enhancements.
* Provide continual comprehensive competitive analysis
* Assist with marketing strategy development and execution
* Work cohesively and collaboratively with regional/segment marketing managers and marketing communication peers to deliver effective messaging and marketing tools.
* Support development and execution of marketing campaigns and sales promotions.
* Track and report out performance of marketing initiatives and optimize programs over time
* Provide product line leadership
* Create global forecast for product lines
* Support new product launches, post-launch support, and product discontinuations
* Regularly track, analyze, and report on customer satisfaction, gaps, and needs
* Relationship Management: develop and maintain relationships with key functional areas within the organization (e.g., Legal, Regulatory, Research and Development, Operations, Marketing, Sales) to achieve timely completion of objectives; work effectively in a team environment.
* Project Management: efficiently manage flow of information required to achieve ahead-of-schedule execution of product marketing plans; ensure effective planning, organizing and execution of projects related to products assigned; and, identify and implement improvements to workflow.
* Other related duties as assigned
* Minimum Qualifications

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How To Become A Brand Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Brand Manager jobs

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Brand Manager Career Paths

Brand Manager Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Italian

  • Mandarin

  • Chinese

  • Portuguese

  • German

  • Japanese

  • Russian

  • Cantonese

  • Arabic

  • Korean

  • Hebrew

  • Vietnamese

  • Turkish

  • Filipino

  • Hindi

  • Tagalog

  • Polish

  • Swedish

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Real Brand Manager Salaries

Job Title Company Location Start Date Salary
Brand Manager SN Professional LLC New York, NY Feb 29, 2016 $204,195
Brand Manager Essilor of America, Inc. Dallas, TX Aug 19, 2015 $160,514
Online Community/Brand Manager Find Your Dreams, Inc. Clifton Park, NY Jul 27, 2015 $160,139
Brand Manager, Grey Goose Bacardi U.S.A., Inc. Coral Gables, FL Dec 14, 2015 $135,283
Brand Manager Glaxosmithkline Consumer Healthcare L.P. Warren, NJ Sep 05, 2016 $135,000 -
Brand Manager, Innovation Mars Chocolate North America, LLC Hackettstown, NJ Oct 01, 2015 $134,947
Brand Manager Iconx Brand Group LLC New York, NY Sep 14, 2015 $130,000
International Brand Manager Premier Nutrition Corporation Emeryville, CA Oct 31, 2016 $130,000
Strategic and Branding Manager Brand Frontiers Ltd. Stamford, CT Sep 16, 2016 $130,000
Brand Manager, Innovation Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Dec 09, 2016 $126,000
Brand Manager (Market Research Analyst) Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Apr 28, 2016 $125,000
Brand Manager Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Jul 08, 2016 $124,800
Brand Manager (Market Research Analyst) Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Aug 18, 2016 $123,500
Brand Manager, Sinfulcolors Revlon Consumer Products Corporation New York, NY Jul 04, 2016 $108,202
Brand Manager Arla Foods, Inc. Ridgefield, NJ Jan 04, 2016 $108,000 -
Assistant Brand Manager Colgate-Palmolive Company New York, NY Jun 09, 2016 $106,800
Brand Manager Scandinavian Tobacco Group Lane Ltd. Tucker, GA Oct 01, 2015 $105,000
National Brand Manager Campero USA Corp Dallas, TX Jul 19, 2016 $94,162
Assistant Brand Manager The Dannon Company, Inc. White Plains, NY Aug 25, 2015 $90,792 -
Marketing and Branding Manager China Unionpay (USA) LLC Jersey City, NJ Sep 01, 2015 $90,440
Brand Manager GBG USA, Inc. New York, NY Jan 06, 2016 $90,000
Brand Manager Avion Spirits LLC. New York, NY Jun 09, 2016 $90,000
Brand Manager, CND-Professional Brands Roux Laboratories, Inc. Miami, FL Aug 15, 2016 $90,000
Brand Manager Kraft Heinz Foods Company Pittsburgh, PA Feb 09, 2016 $89,336 -
Brand Manager Zale Corporation Irving, TX Apr 13, 2015 $88,254 -

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Top Skills for A Brand Manager


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Top Brand Manager Skills

  1. Sales Strategies
  2. New Product Development
  3. Sales Growth
You can check out examples of real life uses of top skills on resumes here:
  • Plan, develop, and implement brand marketing, public relations, and sales strategies.
  • Project manager for all aspects of new product development from inception to launch and trade distribution.
  • Managed strategy and execution of integrated national advertising program resulting in 6% sales growth.
  • Develop and implement messaging strategies for all advertising, marketing, public relations, website and social media functions.
  • Monitor category, competitive pricing trends and internal product profitability to develop pricing and product recommendations.

Top Brand Manager Employers

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