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The differences between brand managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand manager and an assistant marketing manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a brand manager include brand management, digital marketing and customer service. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Brand Manager | Assistant Marketing Manager | |
| Yearly Salary | $97,789 | $94,094 |
| Hourly rate | $47.01 | $45.24 |
| Growth Rate | 10% | 10% |
| Number Of Jobs | 127,429 | 82,527 |
| Job Satisfaction | - | - |
| Most Common Degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average Age | 39 | 39 |
| Years Of Experience | 10 | 10 |
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Brand managers and assistant marketing managers have different pay scales, as shown below.
| Brand Manager | Assistant Marketing Manager | |
| Average Salary | $97,789 | $94,094 |
| Salary Range | Between $72,000 And $131,000 | Between $64,000 And $136,000 |
| Highest Paying City | Parsippany-Troy Hills, NJ | Portsmouth, VA |
| Highest Paying State | Rhode Island | Virginia |
| Best Paying Company | Meta | General Motors |
| Best Paying Industry | Manufacturing | Finance |
There are a few differences between a brand manager and an assistant marketing manager in terms of educational background:
| Brand Manager | Assistant Marketing Manager | |
| Most Common Degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most Common Major | Business | Business |
| Most Common College | University of Georgia | University of Georgia |
Here are the differences between brand managers' and assistant marketing managers' demographics:
| Brand Manager | Assistant Marketing Manager | |
| Average Age | 39 | 39 |
| Gender Ratio | Male, 51.5% Female, 48.5% | Male, 39.0% Female, 61.0% |
| Race Ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |