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The differences between brand managers and associate brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand manager and an associate brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $95,925 average annual salary of an associate brand manager.
The top three skills for a brand manager include brand management, digital marketing and customer service. The most important skills for an associate brand manager are customer service, sales floor, and loyalty programs.
| Brand Manager | Associate Brand Manager | |
| Yearly salary | $97,789 | $95,925 |
| Hourly rate | $47.01 | $46.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 127,429 | 69,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 64% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Brand managers and associate brand managers have different pay scales, as shown below.
| Brand Manager | Associate Brand Manager | |
| Average salary | $97,789 | $95,925 |
| Salary range | Between $72,000 And $131,000 | Between $67,000 And $137,000 |
| Highest paying City | Parsippany-Troy Hills, NJ | Parsippany-Troy Hills, NJ |
| Highest paying state | Rhode Island | New Jersey |
| Best paying company | Meta | The Walt Disney Company |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a brand manager and an associate brand manager in terms of educational background:
| Brand Manager | Associate Brand Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 64% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand managers' and associate brand managers' demographics:
| Brand Manager | Associate Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.5% Female, 48.5% | Male, 40.0% Female, 60.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |