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The differences between brand managers and brand directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand manager and a brand director. Additionally, a brand director has an average salary of $123,533, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a brand manager include brand management, digital marketing and customer service. The most important skills for a brand director are brand strategy, brand marketing, and digital marketing.
| Brand Manager | Brand Director | |
| Yearly Salary | $97,789 | $123,533 |
| Hourly rate | $47.01 | $59.39 |
| Growth Rate | 10% | 10% |
| Number Of Jobs | 127,429 | 72,697 |
| Job Satisfaction | - | - |
| Most Common Degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average Age | 39 | 39 |
| Years Of Experience | 10 | 10 |
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
A brand director spearheads the overall brand and marketing operations in a company. Their responsibilities revolve around setting goals and standards, coordinating departments, liaising with key distributors and suppliers, and overseeing the workflow and the workforce involved in the operations. A brand director must also devise strategies to attain optimal services and reach sales targets, oversee the hiring and training processes, and delegate duties when it comes to projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.
Brand managers and brand directors have different pay scales, as shown below.
| Brand Manager | Brand Director | |
| Average Salary | $97,789 | $123,533 |
| Salary Range | Between $72,000 And $131,000 | Between $92,000 And $165,000 |
| Highest Paying City | Parsippany-Troy Hills, NJ | Beaverton, OR |
| Highest Paying State | Rhode Island | Nevada |
| Best Paying Company | Meta | PayPal |
| Best Paying Industry | Manufacturing | Finance |
There are a few differences between a brand manager and a brand director in terms of educational background:
| Brand Manager | Brand Director | |
| Most Common Degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most Common Major | Business | Business |
| Most Common College | University of Georgia | University of Georgia |
Here are the differences between brand managers' and brand directors' demographics:
| Brand Manager | Brand Director | |
| Average Age | 39 | 39 |
| Gender Ratio | Male, 51.5% Female, 48.5% | Male, 54.1% Female, 45.9% |
| Race Ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |