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The differences between brand managers and brand specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a brand manager, becoming a brand specialist takes usually requires 4-6 years. Additionally, a brand manager has an average salary of $97,789, which is higher than the $57,729 average annual salary of a brand specialist.
The top three skills for a brand manager include brand management, digital marketing and customer service. The most important skills for a brand specialist are powerpoint, CRM, and customer satisfaction.
| Brand Manager | Brand Specialist | |
| Yearly Salary | $97,789 | $57,729 |
| Hourly rate | $47.01 | $27.75 |
| Growth Rate | 10% | 19% |
| Number Of Jobs | 127,429 | 69,687 |
| Job Satisfaction | - | - |
| Most Common Degree | Bachelor's Degree, 75% | Bachelor's Degree, 67% |
| Average Age | 39 | 37 |
| Years Of Experience | 10 | 6 |
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
Brand managers and brand specialists have different pay scales, as shown below.
| Brand Manager | Brand Specialist | |
| Average Salary | $97,789 | $57,729 |
| Salary Range | Between $72,000 And $131,000 | Between $33,000 And $99,000 |
| Highest Paying City | Parsippany-Troy Hills, NJ | New York, NY |
| Highest Paying State | Rhode Island | New Jersey |
| Best Paying Company | Meta | Square |
| Best Paying Industry | Manufacturing | - |
There are a few differences between a brand manager and a brand specialist in terms of educational background:
| Brand Manager | Brand Specialist | |
| Most Common Degree | Bachelor's Degree, 75% | Bachelor's Degree, 67% |
| Most Common Major | Business | Business |
| Most Common College | University of Georgia | - |
Here are the differences between brand managers' and brand specialists' demographics:
| Brand Manager | Brand Specialist | |
| Average Age | 39 | 37 |
| Gender Ratio | Male, 51.5% Female, 48.5% | Male, 47.9% Female, 52.1% |
| Race Ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |