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The differences between brand managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a brand manager include brand management, digital marketing and customer service. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Brand Manager | Digital Marketing Manager | |
| Yearly salary | $97,789 | $99,563 |
| Hourly rate | $47.01 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 127,429 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Brand managers and digital marketing managers have different pay scales, as shown below.
| Brand Manager | Digital Marketing Manager | |
| Average salary | $97,789 | $99,563 |
| Salary range | Between $72,000 And $131,000 | Between $71,000 And $138,000 |
| Highest paying City | Parsippany-Troy Hills, NJ | San Francisco, CA |
| Highest paying state | Rhode Island | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | Manufacturing | - |
There are a few differences between a brand manager and a digital marketing manager in terms of educational background:
| Brand Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand managers' and digital marketing managers' demographics:
| Brand Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.5% Female, 48.5% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |