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The differences between brand managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand manager and a manager, field marketing. Additionally, a brand manager has an average salary of $97,789, which is higher than the $93,296 average annual salary of a manager, field marketing.
The top three skills for a brand manager include brand management, digital marketing and customer service. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Brand Manager | Manager, Field Marketing | |
| Yearly salary | $97,789 | $93,296 |
| Hourly rate | $47.01 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 127,429 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Brand managers and managers, field marketing have different pay scales, as shown below.
| Brand Manager | Manager, Field Marketing | |
| Average salary | $97,789 | $93,296 |
| Salary range | Between $72,000 And $131,000 | Between $68,000 And $127,000 |
| Highest paying City | Parsippany-Troy Hills, NJ | Carson City, NV |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | Meta | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a brand manager and a manager, field marketing in terms of educational background:
| Brand Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand managers' and managers, field marketing' demographics:
| Brand Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.5% Female, 48.5% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |