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The differences between brand managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand manager and a marketing account manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a brand manager include brand management, digital marketing and customer service. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Brand Manager | Marketing Account Manager | |
| Yearly salary | $97,789 | $67,983 |
| Hourly rate | $47.01 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 127,429 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Brand managers and marketing account managers have different pay scales, as shown below.
| Brand Manager | Marketing Account Manager | |
| Average salary | $97,789 | $67,983 |
| Salary range | Between $72,000 And $131,000 | Between $50,000 And $91,000 |
| Highest paying City | Parsippany-Troy Hills, NJ | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Manufacturing | Energy |
There are a few differences between a brand manager and a marketing account manager in terms of educational background:
| Brand Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand managers' and marketing account managers' demographics:
| Brand Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.5% Female, 48.5% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |