Brand manager vs marketing program manager

The differences between brand managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand manager and a marketing program manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $86,807 average annual salary of a marketing program manager.

The top three skills for a brand manager include brand management, digital marketing and customer service. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Brand manager vs marketing program manager overview

	Brand Manager	Marketing Program Manager
Yearly salary	$97,789	$86,807
Hourly rate	$47.01	$41.73
Growth rate	10%	10%
Number of jobs	127,429	173,228
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Brand manager vs marketing program manager salary

Brand managers and marketing program managers have different pay scales, as shown below.

	Brand Manager	Marketing Program Manager
Average salary	$97,789	$86,807
Salary range	Between $72,000 And $131,000	Between $64,000 And $116,000
Highest paying City	Parsippany-Troy Hills, NJ	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Meta	Meta
Best paying industry	Manufacturing	Transportation

Differences between brand manager and marketing program manager education

There are a few differences between a brand manager and a marketing program manager in terms of educational background:

	Brand Manager	Marketing Program Manager
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Brand manager vs marketing program manager demographics

Here are the differences between brand managers' and marketing program managers' demographics:

	Brand Manager	Marketing Program Manager
Average age	39	39
Gender ratio	Male, 51.5% Female, 48.5%	Male, 38.7% Female, 61.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand manager and marketing program manager duties and responsibilities

Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Brand manager vs marketing program manager skills

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

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Executive Management Industry
Brand Manager
Brand Manager vs Marketing Program Manager

Updated January 8, 2025

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