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The differences between brand managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a brand manager include brand management, digital marketing and customer service. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Brand Manager | Product Marketing Manager | |
| Yearly Salary | $97,789 | $112,220 |
| Hourly rate | $47.01 | $53.95 |
| Growth Rate | 10% | 10% |
| Number Of Jobs | 127,429 | 166,047 |
| Job Satisfaction | - | - |
| Most Common Degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average Age | 39 | 39 |
| Years Of Experience | 10 | 10 |
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Brand managers and product marketing managers have different pay scales, as shown below.
| Brand Manager | Product Marketing Manager | |
| Average Salary | $97,789 | $112,220 |
| Salary Range | Between $72,000 And $131,000 | Between $83,000 And $149,000 |
| Highest Paying City | Parsippany-Troy Hills, NJ | San Bruno, CA |
| Highest Paying State | Rhode Island | California |
| Best Paying Company | Meta | Credit Karma |
| Best Paying Industry | Manufacturing | Technology |
There are a few differences between a brand manager and a product marketing manager in terms of educational background:
| Brand Manager | Product Marketing Manager | |
| Most Common Degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most Common Major | Business | Business |
| Most Common College | University of Georgia | University of Georgia |
Here are the differences between brand managers' and product marketing managers' demographics:
| Brand Manager | Product Marketing Manager | |
| Average Age | 39 | 39 |
| Gender Ratio | Male, 51.5% Female, 48.5% | Male, 61.6% Female, 38.4% |
| Race Ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |