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Brand manager vs project manager

The differences between brand managers and project managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand manager has an average salary of $97,789, which is higher than the $91,578 average annual salary of a project manager.

The top three skills for a brand manager include brand management, digital marketing and customer service. The most important skills for a project manager are project management, project scope, and customer service.

Brand manager vs project manager overview

Brand ManagerProject Manager
Yearly salary$97,789$91,578
Hourly rate$47.01$44.03
Growth rate10%8%
Number of jobs127,429167,116
Job satisfaction-4.17
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 68%
Average age3947
Years of experience10-

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

What does a project manager do?

Project managers oversee a specific project related to the organization's business. They manage the whole project from inception to evaluation. They initiate planning with involved departments, follow-through on the plans, ensure smooth execution of the plans, and evaluate the project for further improvements should these be needed. In line with this, project managers also ensure that the project is cost-efficient and well within the budget. They also manage the different work teams involved in the project and ensure that things are running smoothly on this aspect as well.

Brand manager vs project manager salary

Brand managers and project managers have different pay scales, as shown below.

Brand ManagerProject Manager
Average salary$97,789$91,578
Salary rangeBetween $72,000 And $131,000Between $64,000 And $129,000
Highest paying CityParsippany-Troy Hills, NJSan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyMetaThe Citadel
Best paying industryManufacturingTechnology

Differences between brand manager and project manager education

There are a few differences between a brand manager and a project manager in terms of educational background:

Brand ManagerProject Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Brand manager vs project manager demographics

Here are the differences between brand managers' and project managers' demographics:

Brand ManagerProject Manager
Average age3947
Gender ratioMale, 51.5% Female, 48.5%Male, 68.9% Female, 31.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 7.7% Unknown, 4.7% Hispanic or Latino, 12.9% Asian, 9.0% White, 65.0% American Indian and Alaska Native, 0.7%
LGBT Percentage10%10%

Differences between brand manager and project manager duties and responsibilities

Brand manager example responsibilities.

  • Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
  • Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
  • Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
  • Manage POS merchandising and distribution of promotional items.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Obtain certification through a cheese and wine class.
    • Show more

Project manager example responsibilities.

  • Schedule and manage the GCP audit process.
  • Define, develop and manage metrics and KPIs systems for new product business group.
  • Manage the application process for the FDA medical device, minority and small business certifications.
  • Manage multiple projects and resources simultaneously while mentoring, coaching and implementing best practices, SOX and HIPAA compliance standards.
  • Lead teams using the Informatica ETL tool for the design and development of multiple financial and risk enterprise data warehouses.
  • Administer and manage Salesforce requirements.
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Brand manager vs project manager skills

Common brand manager skills
  • Brand Management, 8%
  • Digital Marketing, 7%
  • Customer Service, 5%
  • Project Management, 5%
  • Brand Marketing, 5%
  • Product Development, 4%
Common project manager skills
  • Project Management, 23%
  • Project Scope, 6%
  • Customer Service, 6%
  • Infrastructure, 5%
  • Status Reports, 4%
  • Risk Management, 3%

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Updated January 8, 2025

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