Brand Manager Vs Regional Marketing Manager

Differences between brand manager and regional marketing manager duties and responsibilities

Brand Manager Example Responsibilities.

• Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
• Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
• Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
• Manage POS merchandising and distribution of promotional items.
• Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
• Obtain certification through a cheese and wine class.
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Regional Marketing Manager Example Responsibilities.

• Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
• Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
• Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
• Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
• Develop promotions which heighten brand awareness and maximize ROI.
• Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
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