Brand manager vs senior manager of marketing

The differences between brand managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for a brand manager include brand management, digital marketing and customer service. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Brand manager vs senior manager of marketing overview

	Brand Manager	Senior Manager Of Marketing
Yearly salary	$97,789	$118,350
Hourly rate	$47.01	$56.90
Growth rate	10%	10%
Number of jobs	127,429	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Brand manager vs senior manager of marketing salary

Brand managers and senior managers of marketing have different pay scales, as shown below.

	Brand Manager	Senior Manager Of Marketing
Average salary	$97,789	$118,350
Salary range	Between $72,000 And $131,000	Between $92,000 And $151,000
Highest paying City	Parsippany-Troy Hills, NJ	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Meta	Roku
Best paying industry	Manufacturing	Technology

Differences between brand manager and senior manager of marketing education

There are a few differences between a brand manager and a senior manager of marketing in terms of educational background:

	Brand Manager	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Brand manager vs senior manager of marketing demographics

Here are the differences between brand managers' and senior managers of marketing' demographics:

	Brand Manager	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 51.5% Female, 48.5%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand manager and senior manager of marketing duties and responsibilities

Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Brand manager vs senior manager of marketing skills

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Brand Manager
Brand Manager vs Senior Manager Of Marketing

Updated January 8, 2025

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