Brand Manager Vs Senior Product Marketing Manager

The differences between brand managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for a brand manager include brand management, digital marketing and customer service. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.

Brand manager vs senior product marketing manager overview

	Brand Manager	Senior Product Marketing Manager
Yearly Salary	$97,789	$128,471
Hourly rate	$47.01	$61.76
Growth Rate	10%	10%
Number Of Jobs	127,429	168,205
Job Satisfaction	-	-
Most Common Degree	Bachelor's Degree, 75%	Bachelor's Degree, 73%
Average Age	39	39
Years Of Experience	10	10

What does a Brand Manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

What does a senior product marketing manager do?

A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.

Brand manager vs senior product marketing manager salary

Brand managers and senior product marketing managers have different pay scales, as shown below.

	Brand Manager	Senior Product Marketing Manager
Average Salary	$97,789	$128,471
Salary Range	Between $72,000 And $131,000	Between $97,000 And $168,000
Highest Paying City	Parsippany-Troy Hills, NJ	San Francisco, CA
Highest Paying State	Rhode Island	California
Best Paying Company	Meta	Roku
Best Paying Industry	Manufacturing	Technology

Differences between brand manager and senior product marketing manager education

There are a few differences between a brand manager and a senior product marketing manager in terms of educational background:

	Brand Manager	Senior Product Marketing Manager
Most Common Degree	Bachelor's Degree, 75%	Bachelor's Degree, 73%
Most Common Major	Business	Business
Most Common College	University of Georgia	University of Georgia

Brand manager vs senior product marketing manager demographics

Here are the differences between brand managers' and senior product marketing managers' demographics:

	Brand Manager	Senior Product Marketing Manager
Average Age	39	39
Gender Ratio	Male, 51.5% Female, 48.5%	Male, 63.7% Female, 36.3%
Race Ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand manager and senior product marketing manager duties and responsibilities

Brand Manager Example Responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

Senior Product Marketing Manager Example Responsibilities.

Coordinate and manage all aspects of GTM strategy with partners.
Lead VOC, KOL development for domestic and international market segments.
Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.

Brand manager vs senior product marketing manager skills

Common Brand Manager Skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

Common Senior Product Marketing Manager Skills

Digital Marketing, 11%
Product Management, 8%
Cloud, 5%
Market Research, 4%
Integrated Marketing, 4%
Go-To-Market Strategy, 3%

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Brand Manager vs Senior Product Marketing Manager

Updated January 8, 2025

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