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The differences between brand managers and senior technician specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a brand manager, becoming a senior technician specialist takes usually requires 2-4 years. Additionally, a brand manager has an average salary of $97,789, which is higher than the $96,650 average annual salary of a senior technician specialist.
The top three skills for a brand manager include brand management, digital marketing and customer service. The most important skills for a senior technician specialist are patients, customer service, and project management.
| Brand Manager | Senior Technician Specialist | |
| Yearly salary | $97,789 | $96,650 |
| Hourly rate | $47.01 | $46.47 |
| Growth rate | 10% | 8% |
| Number of jobs | 127,429 | 56,304 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 52% |
| Average age | 39 | 44 |
| Years of experience | 10 | 4 |
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Senior technician specialists are technicians in the office who specialize in a specific activity or task. They are more tenured than entry-level employees and, at times, given bigger responsibilities than their junior counterparts. They may even be asked to lead specific projects. Senior technician specialists are usually involved in the technical or technological needs of the organization. As such, they should be familiar with the different equipment, fixtures, and infrastructure in the office. They are expected to perform installations, repairs, updates, and maintenance. Senior technician specialists should also be able to provide support to office employees on technical and technological aspects.
Brand managers and senior technician specialists have different pay scales, as shown below.
| Brand Manager | Senior Technician Specialist | |
| Average salary | $97,789 | $96,650 |
| Salary range | Between $72,000 And $131,000 | Between $68,000 And $136,000 |
| Highest paying City | Parsippany-Troy Hills, NJ | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Meta | The Walt Disney Company |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a brand manager and a senior technician specialist in terms of educational background:
| Brand Manager | Senior Technician Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 52% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between brand managers' and senior technician specialists' demographics:
| Brand Manager | Senior Technician Specialist | |
| Average age | 39 | 44 |
| Gender ratio | Male, 51.5% Female, 48.5% | Male, 44.6% Female, 55.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 10.2% Unknown, 6.3% Hispanic or Latino, 16.9% Asian, 5.9% White, 60.3% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 12% |