Brand manager demographics and statistics in the US
Brand manager demographics research summary. Zippia estimates brand manager demographics and statistics in the United States by using a database of 30 million profiles. Our brand manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about brand managers after extensive research and analysis:
- There are over 8,714 brand managers currently employed in the United States.
- 48.5% of all brand managers are women, while 51.5% are men.
- The average brand manager age is 39 years old.
- The most common ethnicity of brand managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Brand managers are most in-demand in New York, NY.
- The manufacturing industry is the highest-paying for brand managers.
- 10% of all brand managers are LGBT.
On this page
Brand manager demographics by:
Brand manager gender statistics
48.5% of brand managers are women and 51.5% of brand managers are men.
- Male, 51.5%
- Female, 48.5%
Brand manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 51.5% |
| Female | 48.5% |
Brand manager gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$98,490
Female income
$94,194
Brand manager gender ratio over time
This data breaks down the percentage of men and women in brand manager positions over time. Currently, 48.5% of brand managers are female.
Brand manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 70.79% | 29.21% |
| 2011 | 70.48% | 29.52% |
| 2012 | 71.06% | 28.94% |
| 2013 | 70.99% | 29.01% |
| 2014 | 69.30% | 30.70% |
| 2015 | 68.86% | 31.14% |
| 2016 | 68.74% | 31.26% |
| 2017 | 67.78% | 32.22% |
| 2018 | 53.79% | 46.21% |
| 2019 | 52.71% | 47.29% |
| 2020 | 51.10% | 48.90% |
| 2021 | 51.48% | 48.52% |
Brand manager related jobs gender ratio
We compared brand managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Brand Manager | 51% | 49% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Brand manager demographics by race
The most common ethnicity among brand managers is White, which makes up 74.6% of all brand managers. Comparatively, 8.7% of brand managers are Hispanic or Latino and 8.2% of brand managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Brand manager race
| Brand manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Brand manager race and ethnicity over time
See how brand manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Brand manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Brand manager wage gap by race
According to our data, asian brand managers have the highest average salary compared to other ethnicities. Black or african american brand managers have the lowest average salary at $94,195.
| Ethnicity | Salary |
|---|---|
| Unknown | $98,099 |
| White | $97,753 |
| Black or African American | $94,195 |
| Asian | $105,240 |
| Hispanic or Latino | $97,489 |
Average brand manager age
See how the average age of brand managers varies based on ethnicity and gender.
Male
Female
Brand manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Brand manager age breakdown
The average age of brand managers is 40+ years years old, representing 44% of the brand manager population.
Brand manager age breakdown
| Brand Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Brand manager educational attainment
The most common degree for brand managers is bachelor's degree, with 75% of brand managers earning that degree. The second and third most common degree levels are master's degree degree at 17% and master's degree degree at 6%.
- Bachelor's, 75%
- Master's, 17%
- Associate, 6%
- High School Diploma, 2%
- Other Degrees, 0%
Brand managers by degree level
| Brand manager degree | Percentages |
|---|---|
| Bachelor's | 75% |
| Master's | 17% |
| Associate | 6% |
| High School Diploma | 2% |
| Other Degrees | 0% |
Brand manager jobs you might like
Brand manager wage gap by degree level
According to the data, brand managers with a Doctorate degree earn more than those without, at $114,561 annually. With a Master's degree, brand managers earn a median annual income of $110,736 compared to $100,585 for brand managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $110,736 |
| Bachelor's Degree | $100,585 |
| Doctorate Degree | $114,561 |
Brand manager employment statistics
Most brand managers work for a private in the manufacturing industry.
Company size where brand managers work
Below, you can see the size of companies where brand managers work.
Brand manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 7% |
| 100 - 500 employees | 14% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 43% |
Brand manager jobs by company type
Employees with the brand manager job title have their preferences when it comes to working for a company. For instance, most brand managers prefer to work at private companies over public companies.
Brand manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 47% |
| Private | 52% |
| Government | 1% |
Brand manager jobs by industry
The most common industries for brand managers are manufacturing, retail and hospitality.
Brand manager industry statistics
| Industry | Percentages |
|---|---|
| Manufacturing | 23% |
| Retail | 19% |
| Fortune 500 | 19% |
| Hospitality | 7% |
| Media | 6% |
| Technology | 5% |
| Professional | 4% |
| Health Care | 3% |
| Pharmaceutical | 2% |
| Finance | 2% |
| Automotive | 2% |
| Internet | 1% |
| Transportation | 1% |
| Construction | 1% |
| Telecommunication | 1% |
| Education | 1% |
| Start-up | 1% |
Brand manager turnover and employment statistics
Brand manager unemployment rate over time
The unemployment rate for brand managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Brand manager unemployment rate by year
| Year | Brand manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average brand manager tenure
The average brand manager stays at their job for 1-2 years, based on the 11,998 brand managers resumes in Zippia's database.
Brand manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 15% |
| 1-2 years | 46% |
| 3-4 years | 15% |
| 5-7 years | 13% |
| 8-10 years | 5% |
| 11+ years | 5% |
Brand manager LGBT ratio compared to similar jobs
Review the percent of brand managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Director Of Global Sales | 7.25% | 82,353 |
| Advertising Manager | 9.54% | 43,083 |
| Brand Manager | 9.86% | - |
| External Relations Director | 16.11% | 22,848 |
Similar brand manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Director Of Global Sales | 7.25% | 82,353 |
| Advertising Manager | 9.54% | 43,083 |
| External Relations Director | 16.11% | 22,848 |
Foreign languages spoken by brand managers
The most common foreign language among brand managers is Spanish at 47.9%. The second-most popular foreign language spoken is French at 12.7% and Italian is the third-most popular at 5.7%.
- Spanish, 47.9%
- French, 12.7%
- Italian, 5.7%
- Chinese, 5.1%
- Mandarin, 4.9%
- Other, 23.7%
Brand manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 47.9% |
| French | 12.7% |
| Italian | 5.7% |
| Chinese | 5.1% |
| Mandarin | 4.9% |
| Other | 23.7% |
