Brand manager job description
Updated March 14, 2024
11 min read
A brand manager is responsible for developing the public image of a company. Their duties include growing the presence of a brand both offline and online, conducting research and data analysis based on competitors, and working with the marketing team to develop and implement marketing strategies.
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Example brand manager requirements on a job description
Brand manager requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in brand manager job postings.
Sample brand manager requirements
- Bachelor’s Degree in Marketing or related field.
- Previous experience as a Brand Manager or similar role.
- Strong understanding of product positioning and branding.
- Familiarity with current marketing trends and best practices.
- Proficiency in MS Office and Adobe Creative Suite.
Sample required brand manager soft skills
- Excellent communication and interpersonal skills.
- Highly organized and detail-oriented.
- Strong analytical and problem-solving capabilities.
- Creative mindset with the ability to generate new ideas.
Brand manager job description example 1
The Kraft Heinz Company brand manager job description
About Us
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we're united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we're transforming the food industry with bold thinking and unprecedented results. If you share our passion - and are ready to create the future, build a legacy, and lead as a global citizen - there's only one thing to do: join our table and let's make life delicious!
Our Culture of Ownership, Meritocracy & Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level - from entry-level intern to senior leader - to own their work. We share a responsibility to think like Owners - to be mindful of the collective and sustained success of Kraft Heinz - which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You're expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level - and you'll be rewarded. You're given opportunities to leave a mark and build a legacy. But you won't do it alone. You're supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Job Description
The Opportunity
Here is a fantastic opportunity to join one of the top tier Global FMCG companies in New Zealand, become part of a super energetic and fast-paced marketing team driving iconic brands such as Wattie's, Heinz, Chef, Gregg's, Eta and many more!Innovation is at the heart of what we do at Wattie's - this is an opportunity to drive the long-term growth strategy of brands that Kiwis have grown up in their pantries with across many generations since 1934.Unlike most other global FMCG businesses, we develop our brands locally, we create our NPDs locally, we manufacture locally… and if you prove yourself here in NZ, the world is your oyster!Key ResponsibilitiesPlay key roles in taking NPD to market including idea generation, preparation of business plans, P&L management, go to market planning for both AU and NZ, and post launch audits Develop and implement annual advertising, POS, publicity and consumer promotion plans for assigned category portfolio Liaise with agencies to develop & execute marketing & advertising campaigns Monitor brand performance and develop consumer insights through research tools and reporting Assist in strategy development including one and three-year plans Support annual budgeting, quarterly forecasting and manage monthly A&P spend Communicate & coordinate cross-functional teams including Sales, Operations and ManagementAbout YouTertiary qualification in Marketing, Communications or related discipline Minimum 2+ years in marketing (or marketing related) experience Project management capability on NPD, renovation, innovation or advertising Ability to analyse and interpret data to make recommendations Ability to think strategically and translate this thinking into measurable actions Strong presentation and communication skills (written and verbal) Proficiency in productivity and collaboration tools such as MS Office (esp. PowerPoint and Excel) Benefits ProgramWe empower our people to own their work- and it's true our employees are our competitive advantage - so we take care of our Kraft Heinz family with our ‘Live Well' benefits program:Hybrid Working- flexibility around when and where you work Free Food - our kitchen is fully stocked with our products for you to enjoy!Gatherings - monthly drinks & nibbles- End of Year CelebrationWellbeing - annual health checks & flu shots- onsite wellbeing sessions & webinars Volunteering - volunteer days with Foodbank- meal packing events for our Global partner Rise Against HungerKeeping Fit - join our Run Club and sign up for discounted gym memberships & classes Parental Leave - 12 weeks paid parental leave for primary caregivers In-house training programs - Access to our online learning platform, Ownerversity for continuous learning and development Career Development - Opportunity to be mentored by excellent leaders and have on-the-job skill development and coaching Cultural Leave - Two days paid leave per calendar year for the purpose of fulfilling or observing religious, ceremonial or culturally significant days The Kraft Heinz Company Australia & New Zealand is an equal opportunity employer committed to providing a working environment that embraces, promotes and values diversity and inclusion. Research shows that candidates from under represented backgrounds hesitate to apply for roles if they feel they don't meet 100% of the criteria. So, if this opportunity excites you and you think you have skills and experience that can add value (even if not specified), please don't hesitate to apply! #LI-DNI
Location(s)
Newmarket - Auckland
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we're united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we're transforming the food industry with bold thinking and unprecedented results. If you share our passion - and are ready to create the future, build a legacy, and lead as a global citizen - there's only one thing to do: join our table and let's make life delicious!
Our Culture of Ownership, Meritocracy & Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level - from entry-level intern to senior leader - to own their work. We share a responsibility to think like Owners - to be mindful of the collective and sustained success of Kraft Heinz - which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You're expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level - and you'll be rewarded. You're given opportunities to leave a mark and build a legacy. But you won't do it alone. You're supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Job Description
The Opportunity
Here is a fantastic opportunity to join one of the top tier Global FMCG companies in New Zealand, become part of a super energetic and fast-paced marketing team driving iconic brands such as Wattie's, Heinz, Chef, Gregg's, Eta and many more!Innovation is at the heart of what we do at Wattie's - this is an opportunity to drive the long-term growth strategy of brands that Kiwis have grown up in their pantries with across many generations since 1934.Unlike most other global FMCG businesses, we develop our brands locally, we create our NPDs locally, we manufacture locally… and if you prove yourself here in NZ, the world is your oyster!Key ResponsibilitiesPlay key roles in taking NPD to market including idea generation, preparation of business plans, P&L management, go to market planning for both AU and NZ, and post launch audits Develop and implement annual advertising, POS, publicity and consumer promotion plans for assigned category portfolio Liaise with agencies to develop & execute marketing & advertising campaigns Monitor brand performance and develop consumer insights through research tools and reporting Assist in strategy development including one and three-year plans Support annual budgeting, quarterly forecasting and manage monthly A&P spend Communicate & coordinate cross-functional teams including Sales, Operations and ManagementAbout YouTertiary qualification in Marketing, Communications or related discipline Minimum 2+ years in marketing (or marketing related) experience Project management capability on NPD, renovation, innovation or advertising Ability to analyse and interpret data to make recommendations Ability to think strategically and translate this thinking into measurable actions Strong presentation and communication skills (written and verbal) Proficiency in productivity and collaboration tools such as MS Office (esp. PowerPoint and Excel) Benefits ProgramWe empower our people to own their work- and it's true our employees are our competitive advantage - so we take care of our Kraft Heinz family with our ‘Live Well' benefits program:Hybrid Working- flexibility around when and where you work Free Food - our kitchen is fully stocked with our products for you to enjoy!Gatherings - monthly drinks & nibbles- End of Year CelebrationWellbeing - annual health checks & flu shots- onsite wellbeing sessions & webinars Volunteering - volunteer days with Foodbank- meal packing events for our Global partner Rise Against HungerKeeping Fit - join our Run Club and sign up for discounted gym memberships & classes Parental Leave - 12 weeks paid parental leave for primary caregivers In-house training programs - Access to our online learning platform, Ownerversity for continuous learning and development Career Development - Opportunity to be mentored by excellent leaders and have on-the-job skill development and coaching Cultural Leave - Two days paid leave per calendar year for the purpose of fulfilling or observing religious, ceremonial or culturally significant days The Kraft Heinz Company Australia & New Zealand is an equal opportunity employer committed to providing a working environment that embraces, promotes and values diversity and inclusion. Research shows that candidates from under represented backgrounds hesitate to apply for roles if they feel they don't meet 100% of the criteria. So, if this opportunity excites you and you think you have skills and experience that can add value (even if not specified), please don't hesitate to apply! #LI-DNI
Location(s)
Newmarket - Auckland
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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Brand manager job description example 2
Neogen brand manager job description
It's fun to work in a company where people truly believe in what they are doing!
We are looking for an experienced Brand Manager to provide our creative team with exciting ideas and guidance to launch new impressive projects. Successful candidates are brand fanatics and unabashed marketing geeks. The ideal candidate is inspiring, smart, ambitious, and not afraid to drive ideas forward with enthusiasm.
In this position you will design creative campaigns that engage and excite and, at the same time, providing strategic thinking and deliverables to the marketing team. You will foster an environment of creative partnership and collaboration. Our goal is to achieve the best possible outcome of our projects both visually and strategically to meet customer expectations and drive Neogen's sustainable growth.
The ideal candidate will reside in the Midwest and willing to come onsite to our Food Safety Headquarters in Lansing, MI for one week out of the month
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Responsible for the continued evolution of Neogen's corporate brand style guides Create memorable and innovative Marketing visuals for campaigns and strategies Find opportunities to craft experiences that elevate the Neogen brand
Support development of an engaging and compelling video marketing strategy, using storytelling to manage the production across photography, video, and technology
Write and design unique and well-crafted copy that meet internal and external stakeholders' needs Experienced with scaling creative design, copy, and video for testing and multi-market product launches Develop culturally sensitive and appropriate executions that adapt across a global audience Prioritize work and resources across engagements based on short and long-term needs to manage a production calendar and oversee all creative deliverables from ideation to execution Revise content and presentations, approve/reject ideas, provide feedback to the creative team Have an intimate understanding of design, copy and web best practices/guidelines Set the stylistic and artistic direction of online and offline advertising and all marketing materials Review and approve art and copy, to ensure all material leaving the department adheres to brand style guide Conduct brainstorming sessions with the creative team, to develop innovative and actionable creative initiatives in a fiscally responsible manner Foster a culture of creativity by driving collaboration and inspiring the creative team to deliver best in class content and experiences Communicate cross-functionally with marketing leaders and all key stakeholders to understand and drive business initiatives through brand storytelling Collaborate with internal teams to obtain knowledge of project requirements and break down complex narratives into simple, compelling ideas Monitor results of team efforts and propose actions for improvement to drive change, leverage best practices, and create scalable customer-centric marketing solutions Measure project performance using implemented systems, tools and techniques Build, lead, and inspire the internal creative group as business expands, establish and drive objectives and evaluate the performance Communicate milestones, priorities, bottlenecks, and other major challenges which may affect successful delivery Represent Neogen's culture, vision, mission, and core values at all times
Education and/or Experience: Four-year college or university degree in Advertising, Design, Fine Arts, or related field required. Demonstrated hands-on experience in creative process, full-cycle brand concepts, Marketing, Graphic Design and Brand Development. 6+ years of experience as a creative leader in agency or in- house.
#LI-Remote
Come Be Part Of A Mission that Matters!
From inside the farm gate to our dinner plates, Neogen protects the world's food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there - and you can be too.
We are looking for an experienced Brand Manager to provide our creative team with exciting ideas and guidance to launch new impressive projects. Successful candidates are brand fanatics and unabashed marketing geeks. The ideal candidate is inspiring, smart, ambitious, and not afraid to drive ideas forward with enthusiasm.
In this position you will design creative campaigns that engage and excite and, at the same time, providing strategic thinking and deliverables to the marketing team. You will foster an environment of creative partnership and collaboration. Our goal is to achieve the best possible outcome of our projects both visually and strategically to meet customer expectations and drive Neogen's sustainable growth.
The ideal candidate will reside in the Midwest and willing to come onsite to our Food Safety Headquarters in Lansing, MI for one week out of the month
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Responsible for the continued evolution of Neogen's corporate brand style guides Create memorable and innovative Marketing visuals for campaigns and strategies Find opportunities to craft experiences that elevate the Neogen brand
Support development of an engaging and compelling video marketing strategy, using storytelling to manage the production across photography, video, and technology
Write and design unique and well-crafted copy that meet internal and external stakeholders' needs Experienced with scaling creative design, copy, and video for testing and multi-market product launches Develop culturally sensitive and appropriate executions that adapt across a global audience Prioritize work and resources across engagements based on short and long-term needs to manage a production calendar and oversee all creative deliverables from ideation to execution Revise content and presentations, approve/reject ideas, provide feedback to the creative team Have an intimate understanding of design, copy and web best practices/guidelines Set the stylistic and artistic direction of online and offline advertising and all marketing materials Review and approve art and copy, to ensure all material leaving the department adheres to brand style guide Conduct brainstorming sessions with the creative team, to develop innovative and actionable creative initiatives in a fiscally responsible manner Foster a culture of creativity by driving collaboration and inspiring the creative team to deliver best in class content and experiences Communicate cross-functionally with marketing leaders and all key stakeholders to understand and drive business initiatives through brand storytelling Collaborate with internal teams to obtain knowledge of project requirements and break down complex narratives into simple, compelling ideas Monitor results of team efforts and propose actions for improvement to drive change, leverage best practices, and create scalable customer-centric marketing solutions Measure project performance using implemented systems, tools and techniques Build, lead, and inspire the internal creative group as business expands, establish and drive objectives and evaluate the performance Communicate milestones, priorities, bottlenecks, and other major challenges which may affect successful delivery Represent Neogen's culture, vision, mission, and core values at all times
Education and/or Experience: Four-year college or university degree in Advertising, Design, Fine Arts, or related field required. Demonstrated hands-on experience in creative process, full-cycle brand concepts, Marketing, Graphic Design and Brand Development. 6+ years of experience as a creative leader in agency or in- house.
#LI-Remote
Come Be Part Of A Mission that Matters!
From inside the farm gate to our dinner plates, Neogen protects the world's food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there - and you can be too.
Dealing with hard-to-fill positions? Let us help.
Brand manager job description example 3
Apple brand manager job description
Culver City,California,United States
Marketing
+ Minimum of 7-10 years in Marketing Communications. Consumer Product and Creative/Design Agency background preferred.
+ Experience in the gaming or entertainment industry a plus.
+ You have experience with Digital Marketing and/or Performance Marketing.
+ You use good judgment to prioritize and make effective decisions for product categories based on the corporate, product, and Marcom goals.
+ You are good at working with cross-functional teams, and comfortable being the key point of contact, providing leadership to plan, manage, and execute marketing communications efforts.
+ You can establish trust, credibility, and influence across multiple partners in a highly matrixed organization.
+ You have experience supporting, understanding, and improving the creative process while balancing the needs of a creatively driven organization with an analytical and disclosed approach to marketing.
+ You are resourceful, adaptable, creative, and results-oriented with high energy, a positive attitude, and the ability to contribute in a team environment.
+ You are self-motivated, flexible, and have strong communication and leadership skills.
**Description**
Drive the strategic development & execution of integrated marketing communications, and provide deliverables for the product communications. Leads all aspects of the development and execution of integrated marketing communications and evergreen programmatic campaigns, with a focus on best in class Performance marketing. Partner closely with Executives and Internal Services partners to act as a key point of contact and integration for the Marcom LA team on Apple Arcade. Collaborate with team of Creative Directors, Producers, Writers, Designers, Strategists, Content and Project Managers, and work across the Services group including Advertising, Print, Retail, Channel, Film, and Geo teams. Help to provide creative solutions across multiple categories including, product launch support, digital advertising/social campaigns, cultural moments, roadmap planning, and platform development. Team up with key internal partners to ensure alignment on priority initiatives. Work to build trust, credibility and influence across multiple internal partners in a highly matrix'd organization.
**Education & Experience**
Bachelors degree preferred.
**Additional Requirements**
**Apple Footer**
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .
Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) .
Apple is required to comply with a COVID-19 vaccination mandate issued by the New York City Department of Health. We will verify the vaccination status of all New York City team members who are working at an Apple Store, office, or partner store in New York City. New York City Department of Health Learn more (Opens in a new window) .
Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you're applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area.
Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) .
Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .
Marketing
+ Minimum of 7-10 years in Marketing Communications. Consumer Product and Creative/Design Agency background preferred.
+ Experience in the gaming or entertainment industry a plus.
+ You have experience with Digital Marketing and/or Performance Marketing.
+ You use good judgment to prioritize and make effective decisions for product categories based on the corporate, product, and Marcom goals.
+ You are good at working with cross-functional teams, and comfortable being the key point of contact, providing leadership to plan, manage, and execute marketing communications efforts.
+ You can establish trust, credibility, and influence across multiple partners in a highly matrixed organization.
+ You have experience supporting, understanding, and improving the creative process while balancing the needs of a creatively driven organization with an analytical and disclosed approach to marketing.
+ You are resourceful, adaptable, creative, and results-oriented with high energy, a positive attitude, and the ability to contribute in a team environment.
+ You are self-motivated, flexible, and have strong communication and leadership skills.
**Description**
Drive the strategic development & execution of integrated marketing communications, and provide deliverables for the product communications. Leads all aspects of the development and execution of integrated marketing communications and evergreen programmatic campaigns, with a focus on best in class Performance marketing. Partner closely with Executives and Internal Services partners to act as a key point of contact and integration for the Marcom LA team on Apple Arcade. Collaborate with team of Creative Directors, Producers, Writers, Designers, Strategists, Content and Project Managers, and work across the Services group including Advertising, Print, Retail, Channel, Film, and Geo teams. Help to provide creative solutions across multiple categories including, product launch support, digital advertising/social campaigns, cultural moments, roadmap planning, and platform development. Team up with key internal partners to ensure alignment on priority initiatives. Work to build trust, credibility and influence across multiple internal partners in a highly matrix'd organization.
**Education & Experience**
Bachelors degree preferred.
**Additional Requirements**
**Apple Footer**
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .
Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) .
Apple is required to comply with a COVID-19 vaccination mandate issued by the New York City Department of Health. We will verify the vaccination status of all New York City team members who are working at an Apple Store, office, or partner store in New York City. New York City Department of Health Learn more (Opens in a new window) .
Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you're applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area.
Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) .
Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .
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Updated March 14, 2024
Updated March 14, 2024