Brand Manager resume examples for 2025

Brand Manager resume format and sections

1. 1

   1. Add contact information to your brand manager resume

   Your name should be the biggest text on the page and be at or near the top of the document. Your address doesn't need to include your street name or house number - listing your city and state works just fine. Your email address should be professional, but not your current work email address. It's not a good look to use your work email for personal projects (job-searching). Your social media can be included if you have a fully-fledged LinkedIn page or another social media page that showcases your relevant skill set.

   Brand Manager Resume Contact Information Example #1

   Hank Rutherford Hill

   St. Arlen, Texas | 333-111-2222 | hank.hill@gmail.com

   Do you want to know more?

   How To Write The Perfect Resume Header
2. 2

   2. Add relevant education to your brand manager resume

   Your resume's education section should include:

   • The name of your school
   • The date you graduated (Month, Year or Year are both appropriate)
   • The name of your degree

   If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

   Optional subsections for your education section include:

   • Academic awards (Dean's List, Latin honors, etc. )
   • GPA (if you're a recent graduate and your GPA was 3.5+)
   • Extra certifications
   • Academic projects (thesis, dissertation, etc. )

   Other tips to consider when writing your education section include:

   • If you're a recent graduate, you might opt to place your education section above your experience section
   • The more work experience you get, the shorter your education section should be
   • List your education in reverse chronological order, with your most recent and high-ranking degrees first
   • If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school

   Check More About Brand Manager Education

   Majors

   Business

   24.7%

   Marketing

   22.4%

   Communication

   8.1%

   Management

   5.4%

   Show More

   Brand Manager Resume Relevant Education Example #1

   Bachelor's Degree In Marketing 1999 - 2002

   University of Houston Houston, TX

   Brand Manager Resume Relevant Education Example #2

   Master's Degree In Communication 2015 - 2016

   University of Akron Akron, OH

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   3. Next, create a brand manager skills section on your resume

   Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

   Here are some tips to keep in mind when writing your resume's skills section:

   • Include 6-12 skills, in bullet point form
   • List mostly hard skills; soft skills are hard to test
   • Emphasize the skills that are most important for the job

   Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

   Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

   Example of skills to include on an brand manager resume

   • Customer Service Skills.
      

     Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

   • Product Development Skills.
      

     Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

   • Market Research Skills.
      

     Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

   Top Skills for a Brand Manager

   Brand Management, 7.8%
   Digital Marketing, 7.1%
   Customer Service, 5.0%
   Project Management, 4.7%
   Other Skills, 75.4%
   See All Brand Manager Skills

   Not sure which skills are really important?

   3 Big Tips For Listing Skills On Your Resume
4. 4

   4. List your brand manager experience

   The most important part of any resume for a brand manager is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

   Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

   It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of brand managers" and "Managed a team of 6 brand managers over a 9-month project. "

   Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.

   Don't have any experience?

   How To Show Your Experience On a Resume... Even When You Don't Have Any

   Work History Example # 1

   Senior Account Executive

   Verizon

   • Collaborated with businesses to assess their communication needs.
   • Provided support for existing business customers Coordinated large volume conversions to include porting, set up, billing, customer communications
   • Utilized SalesForce automation to effectively generate accurate sales forecasting, develop territory planning strategy, and produce detailed client reporting.
   • Managed revenue and sales growth for JetBlue Airways, a customer that bills over 50 million a year with Verizon.
   • Introduced Verizon Wireless to the government as the market leader.

   Work History Example # 2

   Marketing Consultant

   Accenture Federal Services

   • Created and implemented new, full-cycle production and ROI reporting system to track outcomes and opportunities.
   • Ensured fluid communications and timely updates between our team and all marketing employees.
   • Participated in award-winning PeopleSoft Suite implementation at University of Michigan and State of Connecticut.
   • Utilized search (SEO and PPC), social media, display and mobile for numerous campaigns.
   • Provided conversion solutions including HTML to XML/PDF to XML/Word to XML/Excel to XML/Data Conversion.

   Work History Example # 3

   Marketing Consultant

   Citi

   • Directed all product management and sales promotion activities for CreditShield - Citibank's largest and most profitable insurance plan.
   • Optimized digital marketing ROI by 28% by improving attribution methodologies and implementing several innovative initiatives focused on the customer experience.
   • Developed accurate, timely, and compliant performance-related middle market RFP, presentations, and marketing material.
   • Maintained online customer service platform and prepared tracking reports website analytics.
   • Coordinated Citibank online merchandising marketing projects for loyalty rewards program.

   Work History Example # 4

   Graphic Designer

   NBCUniversal

   • Produced style guides and web/CSS/interaction specification sheets for engineers.
   • Imported files into Photoshop digitally coloring and enhancing them.
   • Designed custom HTML emails and newsletters.
   • Maintained the InDesign files and support elements that the designer sends daily.
   • Developed animated PowerPoint presentation for corporate lobby and website, which engaged customers with informative facts about company and products.

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5. 5

   5. Highlight brand manager certifications on your resume

   Specific brand manager certifications can be a powerful tool to show employers you've developed the appropriate skills.

   If you have any of these certifications, make sure to put them on your brand manager resume:

   1. Professional Certified Marketer (PCM)
   2. Sales Management
   3. Certified Manager Certification (CM)
   4. Certified Sales Professional (CSP)
   5. Certified Blockchain & Digital Marketing Professional
   6. Certified Management Accountant (CMA)
   7. Certified Brand Manager
   8. Google Data Analytics Professional Certificate
   9. Certified Specialist of Wine (CSW)
   10. Certified Planning Engineer (CPE)

   More Certifications For Brand Manager
6. 6

   6. Finally, add an brand manager resume summary or objective statement

   A resume summary statement consists of 1-3 sentences at the top of your brand manager resume that quickly summarizes who you are and what you have to offer. The summary statement should include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

   Remember to emphasize skills and experiences that feature in the job description.

   Are you a recent grad?

   Read our guide on how to write a resume summary statement