Brand manager resume examples for 2025
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How to write a brand manager resume
Craft a resume summary statement
A resume summary is your opening statement that highlights your strongest skills and top accomplishments. It is your chance to quickly let recruiters know who you are professionally - and why they should hire you for the brand manager role.
Step 1: Start with your professional title, or the one you aspire to.
Step 2: Detail your years of experience in brand manager-related roles and your industry experience.
Step 3: What are your biggest professional wins? Here is your opportunity to highlight your strongest accomplishments by placing them at the start of your resume.
Step 4: Don't forget, your goal is to summarize your experience. Keep it short and sweet, so it's easy for recruiters to quickly understand why you're a great hire.
These four steps should give you a strong elevator pitch and land you some brand manager interviews.Hi, I'm Zippi, your job search robot. Let me write a first draft of your summary statement.
List the right project manager skills
Your Skills section is a place to list all relevant skills and abilities. Here is how to make the most of your skills section and make sure you have the right keywords:
- Look at the job listing and skills listed. You need to include the exact keywords from the job description to get your resume in front of an actual human. Do you have those skills? Fantastic! Be sure to list them.
- Include as many relevant hard or technical brand manager skills as possible for each job you apply to.
- Be specific with the skills you have and be sure you are using the most up to date and accurate terms.
Here are example skills to include in your “Area of Expertise” on a brand manager resume:
- Brand Management
- Digital Marketing
- Customer Service
- Project Management
- Brand Marketing
- Product Development
- Market Research
- PowerPoint
- Integrated Marketing
- Consumer Insights
- Marketing Campaigns
- Sales Strategies
- Strong Analytical
- Brand Positioning
- Brand Awareness
- POS
- Market Trends
- Product Line
- Brand Development
- Sales Growth
- R
- Marketing Mix
- Business Development
- ROI
- SEO
- Sales Floor
- Consumer Research
- Product Portfolio
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How to structure your work experience
Your work experience should be structured:
- With your most recent roles first, followed by earlier roles in reverse chronological order.
- Job title, along with company name and location on the left.
- Put the corresponding dates of employment on the left side.
- Keep only relevant jobs on your work experience.
How to write brand manager experience bullet points
Your resume is not a list of responsibilities or a job description. Instead, it is your chance to show your accomplishments and show why you're good at what you do.
- Use the What, How, and Why format. Answering these questions turns a bland job description into an effective showcase of your abilities.
- What were your responsibilities or goals?
- How did you accomplish them?
- Why were your results important? (How did it impact your company? Can you quantify the results in numbers? )
Here are great bullet points from brand manager resumes:
Work history example #1
Assistant Buyer
Chadwick's of Boston
- Interacted with divisions, vendors and transportation to overcome supply and logistics opportunities.
- Designed exclusive apparel lines for company in the non-edible department based on trends working with licensors and vendors.
- Exceeded Gross Margin target by 148% Manage the OTB of each department, including the
- Supervised and directed the team of Branded Product Buyers and LTL (less-than-truckload) Commodity Buyers.
- Optimized inventory levels and product sales through open-to-buy and forecasting processes.
Work history example #2
Consultant
CBS
- Participated in the implementation of continuous control monitoring solutions across the CBS enterprise.
- Assisted in the development of the company website and YouTube channel as well as maintaining it.
- Initiated procedure to establish Windows 2003 server security standards.
- Implemented innovative marketing strategies; including social media site and email marketing exposure.
- Documented operational procedures, architecture and flowcharts for the Royalty System.
Work history example #3
Product Manager
Intel
- Created short and long-term strategic product roadmap plans and partnered with engineering to deliver end-to-end IOT solutions.
- Designed Tester Interface boards, using Cadence Allegro tools, to validate and debug interface issues.
- Managed Technology portfolio from R&D group for next- gen product features.
- Provided solutions to address the issues from OEMs & internal teams.
- Chaired Business Engineering and Synch meeting between division and factory counterparts.
Work history example #4
Brand Manager
General Mills
- Collaborated with agency partners, internal media experts and a third-party analytics group in the media planning process.
- Promoted to Sr Marketing Manager within 3 months in this role.
- Implemented an innovative product taste improvement and redesigned the Total franchise packaging.
- Led the near-term efforts to develop the Hispanic-targeted campaign through the production of television and radio advertisements.
- Coordinated new packaging architecture across 19 SKUs and spearheaded renaming of individual flavors.
You can let Zippi customize your resume.
Add an education section to your resume
The education section should display your highest degree first.
Place your education section appropriately on your resume. If you graduated over 5 years ago, this section should be at the bottom of your resume. If you just graduated and lack relevant work experience, the education section should go to the top.
If you have a bachelor's or master's degree, do not list your high school education. If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.
Here are some examples of good education entries for resumes:
Bachelor's Degree in marketing
University of Houston, Houston, TX
1999 - 2002
Highlight your brand manager certifications on your resume
If you have any additional certifications or education-like achievements, add them to the education section.
To list, use the full name of the certification and the organization that issued it, along with the date of achievement.
Here are some of the best certifications to have on brand manager resumes:
- Professional Certified Marketer (PCM)
- Sales Management
- Certified Manager Certification (CM)
- Certified Sales Professional (CSP)
- Certified Blockchain & Digital Marketing Professional
- Certified Management Accountant (CMA)
- Certified Brand Manager
- Google Data Analytics Professional Certificate
- Certified Specialist of Wine (CSW)
- Certified Planning Engineer (CPE)