How much does a brand manager make?

The average brand manager salary in the United States is $97,789. Brand manager salaries typically range between $72,000 and $131,000 yearly. The average hourly rate for brand managers is $47.01 per hour. Brand manager salary is impacted by location, education, and experience. Brand managers earn the highest average salary in Rhode Island.

Brand manager salary

Q: What state pays Brand Managers the most?

Rhode Island pays Brand Managers the most in the United States, with an average salary of $113,159 per year, or $54.40 per hour.

Q: How do I know if I'm being paid fairly as a brand manager?

You know if you are being paid fairly as a brand manager if your pay is close to the average pay for the state you live in. For example, if you live in New Jersey you should be paid close to $107,702 per year.

Q: How much do brand managers usually make?

Brand managers usually make $102,000 yearly or $49.92 hourly. As most jobs go, factors like location, industry, and experience can determine your exact salary. Brand managers generally make good money overall. They can earn around $79,000 or more down on the lower end of the salary range, typically for entry-level positions or working for low-paying states like Oregon and New Mexico. On the higher end, they can earn around $132,000 or more.

Q: How much does a luxury brand manager make?

A luxury brand manager makes an average of $110,764 yearly generally. That is the average salary for the retail industry, which ranks first as the best-paying industry for the typical brand managers.

Q: How much does an entry-level brand manager make?

An entry-level brand manager makes $79,000 or lower typically. As most jobs go, factors like location, industry, and experience can determine your exact salary. Brand managers generally make good money overall. On average, they can make around $102,000 yearly. On the higher end, they can earn about $132,000 or more. Some top-paying states are Delaware, Rhode Island, and Connecticut, offering average salaries above $121,000. Some of the highest-paying industries have to do with retail, automotive, and hospitality, offering average wages above $105,000.

Average brand manager salary

$97,789

$47.01 hourly rate

Entry-level brand manager salary

$72,000 yearly salary

Updated January 8, 2025

Understanding Brand Manager Salaries

The average salary for a Brand Manager in the United States is $97,789. This figure can fluctuate based on factors such as experience, industry, and location. For instance, Brand Managers with more years of experience often command higher salaries. Entry-level positions typically start lower, but with experience, the earning potential significantly increases.

Salary by Experience Level

Entry-Level: $60,000 - $70,000
Mid-Career: $80,000 - $100,000
Senior-Level: $110,000+

Brand Managers can enhance their earnings by specializing in high-demand sectors such as technology or healthcare. Additionally, geographical location plays a key role; states like California and New York often provide higher salaries due to the cost of living and demand for skilled professionals. Overall, pursuing a career as a Brand Manager can be rewarding, both in terms of salary and career advancement opportunities.

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Brand manager salary by:

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Where can a Brand Manager earn more?

Compare salary by location

135k

115k

95k

75k

55k

Columbus, OH$107,799

Atlanta, GA$85,296

Compare salary by company

157k

137k

117k

97k

77k

Meta$129,438

CDW$106,953

Brand manager salaries by experience level

Experience level	Avg. salary	Hourly rate
Entry-level brand manager	$72,600	$34.90
Mid-level brand manager	$77,500	$37.28
Senior-level brand manager	$176,000	$84.80

Brand manager salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Indeed, Ziprecruiter, SalaryExpert, Comparably and Payscale, the average salary for a brand manager typically falls between $78,443 and $139,518.

zippia

$97,789yearly

indeed[1]

$83,842yearly

comparably[2]

$130,186yearly

Salary.com[3]

$132,160yearly

ZipRecruiter[4]

$84,160yearly

payscale[5]

$78,443yearly

SalaryExpert[6]

$139,518yearly

Average brand manager salary by state

The average brand manager salary in Rhode Island, New Jersey, and Connecticut are the highest in the U.S. The lowest average brand manager salary states are South Dakota, Iowa, and Arkansas.

State view
County view

Average salary:

Highest paying states for brand managers

Rank	State	Avg. salary	Hourly rate
1	Rhode Island	$113,159	$54.40
2	Connecticut	$107,031	$51.46
3	New Jersey	$107,702	$51.78
4	New York	$101,718	$48.90
5	Washington	$99,264	$47.72
6	Michigan	$100,471	$48.30
7	Pennsylvania	$93,491	$44.95
8	Massachusetts	$96,337	$46.32
9	Oregon	$92,760	$44.60
10	Minnesota	$93,307	$44.86
11	Nevada	$95,710	$46.01
12	California	$94,914	$45.63
13	Wisconsin	$92,074	$44.27
14	Texas	$89,655	$43.10
15	New Hampshire	$91,940	$44.20
16	West Virginia	$92,193	$44.32
17	Arizona	$89,218	$42.89
18	Kansas	$91,181	$43.84
19	Virginia	$91,780	$44.13
20	North Carolina	$86,900	$41.78
21	Ohio	$86,288	$41.48
22	Tennessee	$85,909	$41.30
23	Delaware	$86,682	$41.67
24	Utah	$84,703	$40.72
25	District of Columbia	$88,991	$42.78
26	Illinois	$85,236	$40.98
27	Georgia	$85,299	$41.01
28	Maryland	$89,397	$42.98
29	North Dakota	$84,797	$40.77
30	Idaho	$85,293	$41.01
31	Wyoming	$84,110	$40.44
32	Maine	$84,531	$40.64
33	Montana	$83,650	$40.22
34	Missouri	$84,918	$40.83
35	Vermont	$81,973	$39.41
36	Colorado	$78,095	$37.55
37	Alabama	$80,357	$38.63
38	Alaska	$82,887	$39.85
39	Florida	$78,725	$37.85
40	Indiana	$78,107	$37.55
41	Arkansas	$75,027	$36.07
42	New Mexico	$79,719	$38.33
43	Kentucky	$77,112	$37.07
44	Louisiana	$79,501	$38.22
45	South Dakota	$76,810	$36.93
46	Mississippi	$77,070	$37.05
47	South Carolina	$77,498	$37.26
48	Iowa	$75,907	$36.49
49	Hawaii	$60,464	$29.07
50	Nebraska	$74,275	$35.71
51	Oklahoma	$72,246	$34.73

Top brand manager jobs near you

Highest paying cities for brand managers

The highest-paying cities for brand managers are Parsippany-Troy Hills, NJ, Stamford, CT, and San Francisco, CA.

Rank	City	Avg. salary	Hourly rate
1	Parsippany-Troy Hills, NJ	$107,799	$51.83
2	Stamford, CT	$106,930	$51.41
3	San Francisco, CA	$102,611	$49.33
4	White Plains, NY	$101,994	$49.04
5	Seattle, WA	$100,102	$48.13
6	Boston, MA	$96,435	$46.36
7	Las Vegas, NV	$94,938	$45.64
8	Philadelphia, PA	$93,757	$45.08
9	Minneapolis, MN	$93,295	$44.85
10	Beaverton, OR	$92,862	$44.65
11	McLean, VA	$92,353	$44.40
12	Austin, TX	$90,693	$43.60
13	Phoenix, AZ	$89,359	$42.96
14	Rockville, MD	$89,271	$42.92
15	Washington, DC	$89,001	$42.79
16	Raleigh, NC	$87,746	$42.19
17	Columbus, OH	$86,114	$41.40
18	Saint Louis, MO	$86,080	$41.38
19	Chicago, IL	$85,718	$41.21
20	Atlanta, GA	$85,296	$41.01

Brand manager salary details

A brand manager's salary ranges from $72,000 a year at the 10th percentile to $131,000 at the 90th percentile.

Average brand manager salary graph, trends, and summary

What is a brand manager's salary?

Percentile	Annual salary	Monthly salary	Hourly rate
90th Percentile	$131,000	$10,917	$63
75th Percentile	$114,000	$9,500	$55
Average	$97,789	$8,149	$47
25th Percentile	$83,000	$6,917	$40
10th Percentile	$72,000	$6,000	$35

Highest paying brand manager jobs

The highest paying types of brand managers are senior product marketing manager, senior manager of marketing, and product marketing manager.

Job title	Annual salary	Monthly salary	Hourly rate	Job openings
Manager, Field Marketing	$93,296	$7,775	$44.85	174,371
Business Development And Marketing Manager	$75,369	$6,281	$36.23	182,239
Marketing Manager/Project Manager	$78,368	$6,531	$37.68	187,949
Marketing And Operations Manager	$93,738	$7,812	$45.07	152,231
Regional Marketing Manager	$85,217	$7,101	$40.97	115,987
Marketing Program Manager	$86,807	$7,234	$41.73	173,228

Top companies hiring brand managers now:

Which companies pay brand managers the most?

Brand manager salaries at Meta and Apple are the highest-paying according to our most recent salary estimates. In addition, the average brand manager salary at companies like Koch Industries and Netflix are highly competitive.

Rank	Company	Average salary	Hourly rate
1	Meta	$129,438	$62.23
2	Apple	$120,761	$58.06
3	Koch Industries	$117,792	$56.63
4	Netflix	$116,491	$56.01
5	Mayo Clinic	$115,801	$55.67
6	Pacira BioSciences	$115,706	$55.63
7	AbbVie	$115,162	$55.37
8	ByteDance	$115,039	$55.31
9	Bristol-Myers Squibb	$113,818	$54.72
10	Sanofi US	$112,871	$54.26
11	Revlon	$112,363	$54.02
12	Unirac	$112,130	$53.91
13	Okta	$111,617	$53.66
14	Cisco	$110,787	$53.26
15	Coty	$110,591	$53.17
16	Pharmavite	$109,573	$52.68
17	Ziff Davis	$107,397	$51.63
18	Gillette	$107,317	$51.59
19	Eight O'Clock Coffee	$107,034	$51.46
20	CDW	$106,953	$51.42

Wage gap by gender, race and education

$99,000$98,000$97,000$96,000$95,000$94,000

MaleFemale

Brand manager salary trends

The average brand manager salary has risen by $17,994 over the last ten years. In 2014, the average brand manager earned $79,795 annually, but today, they earn $97,789 a year. That works out to a 8% change in pay for brand managers over the last decade.

Compare brand manager salaries for cities or states with the national average over time.

Average brand manager salary over time

Compare brand manager salaries for individual cities or states with the national average.

Brand manager salary by year

Year	Avg. salary	Hourly rate	% Change
2025	$97,800	$47.01	+3.7%
2024	$94,100	$45.25	+1.9%
2023	$92,400	$44.41	+1.5%
2022	$91,000	$43.73	+0.8%
2021	$90,200	$43.38	+1.9%

Recently added brand manager salaries

Company	Job	Location	Date added	Salary
Mdlz	Perfect Snacks Brand Manager, Equity	Walker, CA	06/30/2025	$117,400
Anheuser-Busch	Manager, High End-Mega Brands	Saint Louis, MO	06/29/2025	$104,800
Kind Snacks	Brand Manager, Innovation	New York, NY	06/29/2025	$118,000
Get It-Marketing	Brand Manager-Remote \| WFH	Gurnee, IL	06/29/2025	$92,600
Bellisio Foods and Overhill Farms	Brand Manager	Minneapolis, MN	06/28/2025	$115,000
Harper Group	Junior Brand Manager	Fine, NY	06/28/2025	$50,000
Teamwass	Manager, Brands	Fine, NY	06/28/2025	$70,000
Bluegrass Hospitality Group	Brand Manager	Lexington, KY	06/28/2025	$55,000
Advantage Solutions	Brand Execution Manager	San Diego, CA	06/27/2025	$70,000
Advantage Solutions	Brand Execution Manager	Houston, TX	06/27/2025	$50,000