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Brand manager skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Dr. Angela Woodland Ph.D.,
Dr. Richard Conde Ph.D.
Brand manager example skills
Below we've compiled a list of the most critical brand manager skills. We ranked the top skills for brand managers based on the percentage of resumes they appeared on. For example, 7.8% of brand manager resumes contained brand management as a skill. Continue reading to find out what skills a brand manager needs to be successful in the workplace.

15 brand manager skills for your resume and career

1. Brand Management

Here's how brand managers use brand management:
  • Directed cross-functional brand management process from concept through completion, encompassing brand positioning, segmentation and sales training.
  • Trained and prepared assistant for future brand management responsibility - training and motivating considered strong skill areas.

2. Digital Marketing

Here's how brand managers use digital marketing:
  • Enhanced digital marketing campaign with relevant content which initiated several hundred thousand brand conversions from downloads and engagements to unit sales.
  • Contributed to developing, planning and executing overall digital marketing strategy and target market personas.

3. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how brand managers use customer service:
  • Communicate technical aspects of tire and automotive service repair with subject matter experts for customer service resolution and content development.
  • Directed all sales floor activity to ensure optimal customer service during peak hours while maintaining productivity during associate downtime.

4. Project Management

Here's how brand managers use project management:
  • Created Property Improvement Plan template that took a systematic approach that improved project management between franchise owners and corporate executives.
  • Instituted key project management principles driving increase efficiency in discipline execution and communication to all stakeholders.

5. Brand Marketing

Here's how brand managers use brand marketing:
  • Led brand marketing strategy for Verizon Wireless, utilizing segmentation data to identify target demographic in local priority markets.
  • Associate Brand Manager - International Delight Formulated the strategic direction and brand marketing programs for International Delight.

6. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how brand managers use product development:
  • Work effectively with outsourced teams abroad to execute collections, advertisements, storyboards, website coding, promotional product development.
  • Conduct market analysis on assortment categories performance and competitive market environment to identify growth opportunities and recommend product development strategies.

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7. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how brand managers use market research:
  • Conducted market research and competitor analysis to determine brand positioning, including product pricing, distribution channels, and promotional strategies.
  • Identified, recommended and executed multiple new product programs utilizing consumer market research and industry resources to support new product introductions.

8. PowerPoint

Here's how brand managers use powerpoint:
  • Create presentations for brokers, customers and Executives using PowerPoint, along with ordering product, and coordinating promotional material.
  • Used knowledge of Microsoft Word, Excel, PowerPoint, and Outlook to communicate business needs and opportunities to colleagues.

9. Integrated Marketing

Here's how brand managers use integrated marketing:
  • Created an integrated marketing plan using various print, digital and television advertising strategies to successfully launch products.
  • Crafted national sports publication integrated marketing campaign for wholesale brand water heaters to convey new brand position.

10. Consumer Insights

Here's how brand managers use consumer insights:
  • Redefined consumer target and developed national brand strategy based on new consumer insight, product attributes and competitive environment.
  • Capitalized on consumer insight of need for increased convenience by securing management of business plan and launching to-Go!

11. Marketing Campaigns

Here's how brand managers use marketing campaigns:
  • Manage all vendor and credit card marketing partnerships/relationships including project managing targeted direct mail and email/web campaigns and retention marketing campaigns.
  • Worked on restaurant management strategies and marketing campaigns Designed external and internal website layouts, photography, picture and video editing

12. Sales Strategies

Here's how brand managers use sales strategies:
  • Developed and implemented competitive sales strategies by utilizing market data to evaluate competitive activity and market trends.
  • Collaborated with sales teams to align international marketing efforts with specific sales strategies.

13. Strong Analytical

Here's how brand managers use strong analytical:
  • Drived sales and managed category financials by using strong analytical skills to identify and execute seasonal businesses.

14. Brand Positioning

Here's how brand managers use brand positioning:
  • Aligned management on overall brand positioning, visual identity and launch support model to deliver economics in line with company expectations.
  • Participated in development and execution of marketing strategies including brand positioning, communication strategies, advertising and consumer promotion initiatives.

15. Brand Awareness

Here's how brand managers use brand awareness:
  • Drive brand awareness, preference and loyalty to support sales forecast by strategic social media alternatives to accomplish lead generation profitability.
  • Managed and implemented corporate re-branding effort to powerfully communicate creative studio identity and increase brand awareness in recording studio/event space marketplace.
top-skills

What skills help Brand Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on brand manager resumes?

Dr. Angela Woodland Ph.D.Dr. Angela Woodland Ph.D. LinkedIn profile

Professor, Montana State University

Skills that are immediately useful stand out on resumes. Right now, data analytics skills are in hot demand. A desirable job candidate should be able to import large data sets in various formats, clean data, manipulate data, interrogate data, and draw conclusions from the data. Additionally, the job candidate should be able to prepare informative and easy-to-follow data visualizations of the results. This skill set allows a job candidate to be immediately useful in an organization. It is the new way of analyzing and communicating.

What soft skills should all brand managers possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

Leaders need to lead. A leader who is curious, vulnerable, transparent, and inclusive generally has better success. The challenge is to teach leaders to be authentically curious. That is a big challenge in leadership.

What type of skills will young brand managers need?

Michael MikitkaMichael Mikitka LinkedIn profile

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What hard/technical skills are most important for brand managers?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
Do you want to know more?
Read more about what experts have to say about brand manager

List of brand manager skills to add to your resume

Brand manager skills

The most important skills for a brand manager resume and required skills for a brand manager to have include:

  • Brand Management
  • Digital Marketing
  • Customer Service
  • Project Management
  • Brand Marketing
  • Product Development
  • Market Research
  • PowerPoint
  • Integrated Marketing
  • Consumer Insights
  • Marketing Campaigns
  • Sales Strategies
  • Strong Analytical
  • Brand Positioning
  • Brand Awareness
  • POS
  • Market Trends
  • Product Line
  • Brand Development
  • Facebook
  • Sales Growth
  • R
  • Marketing Mix
  • Business Development
  • ROI
  • SEO
  • Sales Floor
  • Consumer Research
  • Product Portfolio
  • Instagram
  • Sales Associates
  • External Agencies
  • Twitter
  • Direct Reports
  • Competitive Analysis
  • Trade Shows
  • Nielsen
  • Creative Development
  • Product Knowledge
  • Brand Activation
  • IRI
  • Retail Sales
  • Media Planning
  • Strategic Plan
  • Develop Go-To-Market
  • Channel Marketing
  • Line Extensions
  • Consumer Promotions

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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