Top Brand Manager Skills

Below we've compiled a list of the most important skills for a Brand Manager. We ranked the top skills based on the percentage of Brand Manager resumes they appeared on. For example, 18.5% of Brand Manager resumes contained New Product Development as a skill. Let's find out what skills a Brand Manager actually needs in order to be successful in the workplace.

The six most common skills found on Brand Manager resumes in 2020. Read below to see the full list.

1. New Product Development

high Demand
Here's how New Product Development is used in Brand Manager jobs:
  • Implemented brand-building initiatives including new product development, pricing and distribution enhancements, advertising, promotion, and sales/trade incentives.
  • Developed and implemented annual business plan, launched new packaging and color program and accelerated new product development.
  • Supervised and conducted various innovation projects through new product development process, including profit and loss analysis.
  • Formalized an innovation process to drive new product development by leveraging owner-pet relationships and requirements.
  • Developed consumer promotions, advertising, financial management and new product development for Pyrex products.
  • Implemented new product development projects, adapting merchandise and marketing offerings for international retailers.
  • Reduced short-term consumer marketing spending substantially to fund long-term new product development initiative.
  • Conducted necessary preliminary legal research and feasibility analysis during new product development.
  • Identified and implemented new product development to broaden MSEC brand category representation.
  • Led logistics, forecasting and coordination of new product development overseas.
  • Initiate and manage new product development utilizing global development team.
  • Led new product development for a category changing initiative.
  • Developed new product development process replicated throughout the organization.
  • Promoted from established products to new product development.
  • Created strategic framework for ongoing new product development.
  • Maintained organization of details throughout new product development.
  • Directed image-enhancing packaging and new product development.
  • Executed new product development and marketing programs.
  • Led all promotional activities for Huffy Bikes, including new product development, consumer communications, license negotiation, and management.
  • Managed supplier/customer relationships, distribution tactics, and product strategy - Headed a cross-functional team in new product development for both brands

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2. Sales Goals

high Demand
Here's how Sales Goals is used in Brand Manager jobs:
  • Led development of strategies to aid consumer retention and top line growth, while delivering against brand marketing and sales goals.
  • Direct liaison responsible for the creation of current year program initiatives, monitor market conditions and delivery of expected sales goals.
  • Develop long and short-term strategies, marketing plans, new products, and sales promotion programs to achieve sales goals.
  • Created environment of superior service by coaching staff to exceed sales goals, service standards and comply with best practices.
  • Analyze sales goals and quotas for each employee and have weekly calls to go over the over all numbers.
  • Zoom Seating exceeded the corporate sales goals, growing to over $3 million in sales after 1-1/2 years.
  • Prepared and managed individual title budgets; consistently achieved sales goals while remaining at or below target budgets.
  • Manage web-store by maintaining inventory, designing new product and advertising though social media to meet sales goals.
  • Developed and executed branded promotional & marketing programs for each brand increasing market share and achieving sales goals.
  • Organized meetings to develop good In-store practices, to challenge our teams daily to increase sales goals.
  • Promoted due to exceeding sales goals using social media and face to face interactions to sell products.
  • Major Accomplishment: surpassed sales goals for new software and garnered a review in major software publication.
  • Exceed sales goals set by district manager and lead store to be number one in the district.
  • Improved promotion strategy and saved over +$800K in marketing support while still achieving sales goals.
  • Supported marketing and sales goals through the deployment and management of the company's client fidelity program.
  • Worked closely with supply chain, sales reps, vendors and brokers ensuring sales goals were met.
  • Drive top-line revenue for IBM Storage brand to achieve sales goals by utilizing various tools available.
  • Achieved set sales goals through product demonstrations, client relationships, and organizing in-store events.
  • Collaborated with President in establishing and recommending the most realistic sales goals for the company.
  • Worked with over 80 sales people and 53 stores to help obtain monthly sales goals.

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3. Revenue Growth

high Demand
Here's how Revenue Growth is used in Brand Manager jobs:
  • Developed and executed business strategies, marketing plans and marketing/sales tactics designed to penetrate new markets and maximize revenue growth.
  • Collaborate with internal cross-functional teams to execute project plans and inspire excitement over project implications and future revenue growth.
  • Optimized financial performance of KitchenAid brand category by measuring and analyzing product profit margins, revenue growth, and cash flow.
  • Increased revenue growth by 10% in 2011 FY by implementing a new pricing, promotional, and sales strategy.
  • Collaborate with sales and marketing departments to produced consistent revenue growth 20% - 30% year over year.
  • Implemented marketing strategies to develop target market, build brand awareness, listener engagement and drive revenue growth.
  • Delivered seven (7) consecutive quarters of double digit Y/Y revenue growth outpacing category and overall market.
  • Assess and research market competition in order to develop effective tactical marketing plans to drive client revenue growth.
  • Created Marketing Strategy and product development for toy category, with a revenue growth of 12%.
  • Spearheaded the development of product packaging artwork for 100+ product lines which contributed to annual revenue growth.
  • Assisted direct sales and channel partners in closing key new business opportunities to accelerate revenue growth.
  • Develop sales strategies that identify and prioritize opportunities to drive revenue growth through channel sales.
  • Created and executed marketing strategy ensuring effective management of the brands and revenue growth.
  • Reported and tracked sales performance, margin and revenue growth/loss on a monthly basis.
  • Executed a campaign that resulted in 175% revenue growth from $700K.
  • Achieved 150% revenue growth in Medical Assisting Market for 2013 and 2014.
  • Developed pricing strategies, sales initiatives and partner opportunities for revenue growth.
  • Drive profitable revenue growth by maximizing sales and miscellaneous income.
  • Achieved a year-on-year Net Revenue growth of 300%.
  • Launch resulted in 30% revenue growth.

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4. Market Research

high Demand
Here's how Market Research is used in Brand Manager jobs:
  • Conducted market research and competitor analysis to determine brand positioning, including product pricing, distribution channels, and promotional strategies.
  • Identified, recommended and executed multiple new product programs utilizing consumer market research and industry resources to support new product introductions.
  • Design & Global Trend Leadership: Identified design trends/innovations for new concept development through market research and attending international events.
  • Coordinated market research activities, tracked and maintained competitor and industry information, and utilized it to create business strategies.
  • Gathered market research data to define product positioning, as well as monitor competitor activity and identify consumer trends.
  • Define target markets and value propositions after establishing market research process to capture and incorporate customer feedback.
  • Developed market forecasts by performing market research, which resulted in the identification of new market opportunities.
  • Brand Positioning: Authored targeted marketing plan, directed market research and optimized product positioning and formulation.
  • Review market research to anticipate competition and market trends and translate consumer attitudes into new branding directions.
  • Spearheaded a market research program; implemented and executed a customer insight and competitive intelligence program.
  • Identified brand strengths/weaknesses, determined brand growth opportunities with product ideas based upon market research/consumer needs.
  • Leverage market research and competitive intelligence to identify and validate product concepts and growth opportunities.
  • Developed on-demand market research capabilities which enabled rapid insights for target markets and specific industries.
  • Conducted market research to develop business strategies for market expansion and new product development.
  • Analyzed quantitative and qualitative consumer market research to establish insights-driven innovation strategies and principles.
  • Implemented new integrated marketing strategies based on real data analysis and market research.
  • Initiate market research studies and analyzing findings to understand customer and market opportunities.
  • Evaluated market research and adjust marketing strategy to meet changing and competitive conditions.
  • Conducted qualitative and quantitative market research to determine strategy for re-branding project.
  • Designed and implemented market research studies and provided analysis to top management.

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5. Customer Service

high Demand
Here's how Customer Service is used in Brand Manager jobs:
  • Communicate technical aspects of tire and automotive service repair with subject matter experts for customer service resolution and content development.
  • Produced two consecutive seasons of exceeding inventory levels by means of loyal customer spending and outstanding customer service.
  • Ensured high-quality customer care by implementing high customer service standards and ensuring customer programs optimized by employees.
  • Provided administrative support to the Media Director and handled customer service to internal and external customers.
  • Provided training to marketers, Territory Sales Managers, Customer Service Representatives and other internal staffing.
  • Maintained professional relationships with all accounts by providing customer service and education support when requested.
  • Gained valuable insight into quality management and customer service initiatives associated with cutting-edge product development.
  • Insured operational team met performance standards, customer service requirements and company financial goals.
  • Conduct regular store visits to review operational standards and monitor quality of customer service.
  • Analyzed data or statistics to identify the customer service level the organization is provided.
  • Assumed increased responsibilities adding inside sales, science distribution sales and customer service departments.
  • Advised Consignor Relations and Customer Service to provide authentication support and pricing recommendations.
  • Delivered the highest average sales-per-transaction as a result of exceptional customer service.
  • Trained & monitored customer service team, ensuring continuity of brand communication.
  • Coordinated and supervised a group of customer service and credit representatives.
  • Hired a staff of highly motivated and customer service focused individuals.
  • Maximized store profit through effective business management and excellent customer service.
  • Provided outstanding customer service in order to ensure complete customer satisfaction.
  • Supervised customer service, outlet management and vendor relations personnel.
  • Created Training Programs and Increased Productivity for Customer Service.

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6. Market Share

high Demand
Here's how Market Share is used in Brand Manager jobs:
  • Formulated successful marketing strategies for Medical and Nutritional products, ensuring protection of their market share and displacing leading competitor brands.
  • Maintained/reviewed market analysis on total market, company market, competitor market and available market share by product market.
  • Developed and executed communications strategies and programs to increase consumer participation, purchase rates and market share.
  • Identified market opportunities and developed regional discount packages to support sales, profitability and market share goals.
  • Analyzed data to determine significant trends that formulated recommendations to increase company's market share.
  • Worked closely with Category Management and key Manufacturing Suppliers to increase market share and profitability.
  • Integrated Republic Tequila into a competitive market, maintained high visibility/market share.
  • Executed strategies which exceeded market share and profitability objectives.
  • Maintained market share and revenues despite declining economic environment.
  • Own the brand DNA and align cross-functional teams to support brand initiatives and campaigns to drive market share and continuous profitability.
  • Responded by launching the Bold & Crispy sub-brand to combat market share erosion and generate $11MM of sales in CY15.
  • Established go-to-market strategy to secure national distribution, reach market share objectives and achieve first year sales of $150 MM.
  • Brand Manager, Safeguard Deodorant Soap - Built market share for leading soap brand through new advertising and effective trade promotions.
  • Market share grew from 20% to 25% improving leadership position of Crest in one of the biggest European markets.
  • Managed marketing and promotional programs for this brand of $570 Million, and helped increase market share over seven points.
  • Evaluate proposals for advertising market share, new suppliers, requests for sponsorship and participation of brands in different activities.
  • Manage a team of 2 associates to increase market share for electronic cigarettes products while generate and qualify new leads.
  • Targeted the second largest Old Forester Kentucky market growing market share from 10% to 25% in three years.
  • Track business performance by analyzing each client s forecast, sales volume, pricing, market share and product assortment.
  • Initiated, executed and evaluated brand activities, in order to enhance market share, brand awareness, and growth.

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7. Consumer Insights

high Demand
Here's how Consumer Insights is used in Brand Manager jobs:
  • Conducted market research on Seagram's Mixers, acquiring consumer insights, identifying opportunities and developing strategy for brand execution.
  • Leveraged consumer insights from internal and external sources to ensure we are leading product development based on consumer/category trends.
  • Utilized consumer insights and competitive intelligence to develop research and learning plans to drive innovation strategy.
  • Developed and implemented consumer insights plan including qualitative/quantitative studies and message testing to support re-branding efforts.
  • Developed Quitting Together support program that leveraged consumer insights identified through custom research with smokers.
  • Collaborated with internal and external teams, leveraging key consumer insights to deliver tangible results.
  • Aided in the revised print strategy based upon ethnographic and qualitative consumer insights.
  • Developed consumer insights tracking to benchmark awareness and measure effectiveness of marketing initiatives.
  • Pioneered new clinical-recruiting advertising based on consumer insights identified through market research.
  • Designed international brand strategies based on consumer insights and market/sales analysis.
  • Advance consumer insights by developing and executing consumer studies and developed a variety of new products based on these consumer insights.
  • Articulated selling stories for new product bundles, based on category trends and consumer insights, while reinforcing the brand equity.
  • Identified $20MM in opportunities and built 2018 innovation pipeline for dollar and drug channel based on category and consumer insights.
  • Improved new product development process with better briefs and consumer insights leading to targeted product lines to successfully increase added-value sales.
  • Worked with the entire North Business Unit to ensure that marketing activities were rooted in strong strategic business & consumer insights.
  • Worked closely with manufacturing, supply chain, regulatory, R&D and consumer insights to ensure program's success.
  • Led the development of portfolio marketing strategy based on category and consumer insights, gained alignment of plans from Sr.
  • Evaluated the Men's Training footwear marketing channel via sales results and consumer insights with an outside consumer research company.
  • Extracted, analyzed and interpreted sales, market share, and consumer insights data and converted them into meaningful presentations.
  • Developed the commercialization strategy and launch of new products under the Reynolds and Hefty brands based on relevant consumer insights.

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8. Business Development

high Demand
Here's how Business Development is used in Brand Manager jobs:
  • Created presentations to internal and external stakeholders and partners to communicate sales and marketing performance and assist in business development.
  • Worked closely with International Business Development, Medical and Regulatory to present a business case for expansion options.
  • Formulated and successfully executed sales & business development programs under the direct supervision of the Brand Manager.
  • Launched channel marketing strategy to increasing distribution and business development with small retailers.
  • Liaised with the International Marketing Department to increase new business development.
  • Guided the marketing/business development efforts for the Central Florida market.
  • Assisted with business development and negotiation of sensitive sales contracts.
  • Directed stakeholder meetings and committees focused on business development.
  • Identify new business development opportunities to drive sales volume.
  • Coordinated product launches and business development activities.
  • Coordinated business development with advertising agency.
  • Led the product launch strategy for E-Commerce and Licensing in conjunction with business development, technology, and creative groups.
  • Managed two designers, as well as oversaw media, PR, marketing, and assisted in business development.
  • Identified, managed and executed business development, sales and marketing strategy for a boutique natural health publishing brand.
  • Charged with all innovation, new business development, strategic alliances, licensing, and M&A prospecting.
  • Provide comprehensive territory plans to include sales goals, key initiatives, account visit schedule and new business development.
  • Work directly with the VP of New Business Development and CEO in the franchise sales process.
  • Served as lead presenter for internal partner meetings and led business development meetings with external customers.
  • Drive business development and expansion strategies to further strengthen the Company s market position.
  • Support of Brand Marketing, Brand Portfolio Management, Business Development Requests and Pricing.

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9. SKU

high Demand
Here's how SKU is used in Brand Manager jobs:
  • Restored Sandwich Crackers business: regained distribution, strengthened profitability via SKU rationalization, and executed optimized channel strategy.
  • Identified product marketing opportunities and participated in new product development to include pricing strategies and SKU mix management.
  • Advanced initiative to streamline marker portfolio through re-branding strategic items into Sharpie brand or elimination through SKU rationalization.
  • Managed well-pet and therapeutic portfolio offerings through annual SKU reviews and rationalizations.
  • Deployed a SKU optimization plan that improved brewery efficiency while improving margins.
  • Led cross-functional SKU rationalization effort to focus business and improve margins.
  • Executed SKU rationalization efforts to effectively manage working capital.
  • Brand review and SKU management/rationalization for largest retail customers.
  • Increased a dairy brand's market share by 2% over a period of 3 months by launching its jumbo SKU.
  • Assisted in, and championed product development - Introduced wipes, launched citrus SKU, created special packs for key customers.
  • Developed 3-year strategic vision including new high SKU product initiative plan and advertising development growing $125MM Eyes business +5%.
  • Launched a new SKU in three new cities developing home & office market through the retail channel to ensure category growth.
  • Increased sales over 200% in one year which resulted in all-door product placement and quadrupled SKU's within collections.
  • Formulated analyses and recommendations to sales based on POS and current market data to maximize sell through and SKU efficiency.
  • Identified opportunity to launch 5 exclusive Rust-Oleum Universal SKU's at The Home Depot, Rust-Oleum's largest retail partner.
  • Rationalized Portfolio going from 74 SKU's to 32, maintaining revenues and contributing to the efficiency of production.
  • Launched 2012 Olympic Edition ProGlide Club SKU, estimated to yield $2M of incremental revenue over 6 months.
  • Led the product-design decision making process-- including game components, SKU mix, MSRP, and packaging.
  • Assisted in the branding and marketing of 290 SKU's in the wiper blade and automotive coating categories.
  • Prepared forecasts for over 400 SKU's, selected product mix for NA market and determined pricing structure.

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10. Facebook

high Demand
Here's how Facebook is used in Brand Manager jobs:
  • Managed social media marketing for Facebook and Twitter generating over 3600 followers.
  • Utilized social media outlets including Facebook and twitter to educate consumers.
  • Employed lucrative Facebook-based promotions at minimal cost.
  • Developed Social Media Strategy and launched Facebook, Twitter and LinkedIn pages exceeding annual growth goals within 6 months of implementation.
  • Developed social media-led contact plan with robust paid media amplification; kicked off support with Facebook activation prior to product launch.
  • Developed social media campaign including Facebook, Twitter, Digital Advertising and Blogging to bring new consumers to our brands.
  • Managed the complete redesign and launch of all 5 companies websites and social media accounts (FaceBook and Twitter).
  • Increased the email database by 350% and Facebook fans by 91% through execution of a social media strategy.
  • Increased fans on Facebook by 1900% (+75K) by collaborating with agency to develop and execute content strategy.
  • Initiated social media strategy across Facebook, Twitter and You Tube, to increase consumer database by 700%.
  • Develop content for website, video scripts and all social media outlets: Facebook, Twitter & TruHire blog.
  • Created station vision and on air brand* Worked with team to increase Facebook likes by 50% in 6 months
  • Manage and monitor ACS social media accounts-Twitter, Facebook, LinkedIn- in coordination with company's independent marketing contractor.
  • Develop marketing concepts and maintain all areas of social media including Facebook, Twitter, and web server.
  • Hyper-targeted campaign Facebook page achieved 20,000+ likes and YouTube videos viewed over 240,000 times in just 18 months.
  • Craft and schedule social media posts for 4 product lines across Facebook, Twitter, LinkedIn, Google+.
  • Developed strategies to increase the fan base on sites such as Facebook, Twitter, and YouTube.
  • Maintained creative and paid-search campaigns for clients on Facebook, Google AdWords, and relevant bookmarking sites.
  • Directed the company's first foray into social networking by creating a NEXT Protein Facebook page.
  • Increase social media followers on Facebook (900+ followers) and Twitter (900+ followers).

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11. Trade Shows

high Demand
Here's how Trade Shows is used in Brand Manager jobs:
  • Developed, managed and strategically positioned brand for domestic/international market through various trade shows and initial print media advertising campaigns.
  • Represented company at local and national trade shows ensuring proper presentation and placement of product.
  • Presented new equipment on the trade shows and specialized seminars organized by Pharmaceuticals Associations.
  • Organized and managed on-premise promotional events at trade shows across California and other key markets
  • Provide educational demonstrations; attend trade shows and industry conventions.
  • Attended industry events and trade shows nationwide and internationally.
  • Participated in trade shows and other relationship building activities.
  • Coordinated event planning and coordination for consumer/trade shows.
  • Marketed products at internationally recognized trade shows.
  • Coordinated all international trade shows.
  • Attended trade shows around the country setting up booths and interacting with business owners and clients promoting the Humboldt Nutrient brand.
  • Attended numerous trade shows such as Fancy Foods, National Restaurant Association, and PLMA to discover new and innovative products.
  • Trade show - Designed trade show booth and represented the brand at five trade shows at national, regional levels.
  • Coordinated materials for and represented business at regional and national trade shows, national sales meetings, and customer visits.
  • Team was responsible for approximately 50 events throughout the year - trade shows, client events and executive-level internal events.
  • Coordinate IBM's Z900 Mainframe IPV6 implementation and present the company's IPV6 initiative at trade shows and customer/user events.
  • Identify prospective sales opportunities by using past sales trends, current sales, and attending trade shows and promotional events.
  • Planned and executed many marketing activities including trade shows, advertising, point of purchase sales and help line.
  • Subject Matter Expert (SME) regarding industry trends, key representative at industry trade shows and media contact.
  • Accomplished: Strengthened company brand through integrated marketing campaign including website development, selective advertising, and trade shows.

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12. Brand Strategy

high Demand
Here's how Brand Strategy is used in Brand Manager jobs:
  • Led cross-functional development of consumer-facing communications for both account-specific and national promotions, ensuring alignment with brand strategy and messaging.
  • Redefined consumer target and developed national brand strategy based on new consumer insight, product attributes and competitive environment.
  • Developed brand strategy document, supervised agency in creative development and worked with merchandising department on new product selections.
  • Collaborated with the Sales/Marketing function and other corporate areas to ensure actions supported and aligned with brand strategy.
  • Developed and executed two-brand strategy to support both growing aseptic segment and support consumption of declining canned segment.
  • Strengthened oversight of licensee execution of brand strategy by enforcing corporate requirements and ensuring global consistency.
  • Developed brand strategy, communicated programming and strategy rationale to management and field sales.
  • Created and executed a fully integrated brand strategy based on consumer research insights.
  • Directed sales/marketing campaigns and promotions implementing brand strategy and building brand equity.
  • Managed overarching brand strategy with a focus on public facing brand messaging
  • Coordinated and aligned brand strategy with corporate marketing plan.
  • Championed brand strategy within customer business planning process.
  • Developed brand strategy and facilitated brand plan execution.
  • Managed corporate brand strategy and creative execution.
  • Assisted Founder/CEO with business brand strategy development.
  • Aligned organization strategy with brand strategy.
  • Brand strategy writer in leading industry magazine
  • Worked collaboratively with small business clients in the development of their brands; assisting them with brand strategy, and marketing.
  • Manage brand strategy, marketing budget, new product development, and third party advertising, PR, and research agencies.
  • Developed brand strategy and new product pipeline, owned P&L, and managed and coached team of direct reports.

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13. Twitter

high Demand
Here's how Twitter is used in Brand Manager jobs:
  • Created and posted engaging content via Twitter to build brand awareness, enhance brand image, and stoke brand loyalists.
  • Created a viral twitter contest yielding 2,000 followers in a two-week period.
  • Increased Twitter followers organically by over 1,000.
  • Launched and manage official FC Bayern US Twitter account.
  • Led the transition of responsibilities for "AZHelps" on Twitter to the Information Center from Corporate Affairs.
  • Created the women's Instagram handle and grew the Twitter following over 3,100% in less than one year.

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14. Annual Sales

high Demand
Here's how Annual Sales is used in Brand Manager jobs:
  • Maintained a 21 Million-Dollar Luxury Hospitality portfolio to exceed annual sales projections.
  • Negotiated and collected significant company revenue for the annual Sales Conference.
  • Brand management efforts on the infant formula portfolio were responsible for annual sales exceeding $365MM sales goal by 15%.
  • Brand Manager for Martha Stewart Everyday Colors (MSEC) paint, licensed consumer brand, delivering $17M annual sales.
  • Set strategic vision and articulated business goals to support 350k+ unit annual sales plan and overhaul Corolla's stodgy image.
  • Home based position with a territory consisting of over 20 stores with annual sales in excess of $2.5 million.
  • Managed annual sales at $12M for domestic men's and $2M in international sales in young men's.
  • Owned brand strategy and innovation strategy for Gain and Tide detergents (>$4 billion in annual sales).
  • Managed home video product line for studio (Columbia TriStar) whose annual sales exceeded $40 million through distributor.
  • Identified alternative marketing channels and increased category market share of all brands worth over $4.4M in annual sales.
  • Directed global strategic and creative marketing for 21 Face and Eye brands, totaling $450M+ in annual sales.
  • Renovated existing products and created new ones, leading to annual sales growth of 108% to $102M.
  • Achieved 38.1% annual sales increase of $284K on core product through improved forecasting and inventory management.
  • Developed marketing plans for the re-launch of All Day Moisture foundation ($15 million annual sales).
  • Managed the TUMS business with annual sales of $160 million and budget of $45 million.
  • Managed combined business units with annual sales of $55 MM and $3 MM marketing budget.
  • Manage more than $15M annual sales, exceeding budget and double digit growth vs prior year.
  • Set sales targets for high profile animations, launches, and annual sales targets for Sales associates.
  • Identified 2 business platforms with the potential to achieve $100 million annual sales in Year 1.
  • Coached, trained, and motivate distributor personnel to achieve monthly, quarterly and annual sales.

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15. ROI

average Demand
Here's how ROI is used in Brand Manager jobs:
  • Substantiated ROI, presented budgets and facilitated communications and consensus building across functional departments and with senior management.
  • Marketed to existing open-to-buy finance customers resulting in additional sales with an ROI of approximately 3.63.
  • Provided analysis and reports on brand performance including ROI, customer trends and merchandise profitability.
  • Managed brand identity and co-marketing opportunities throughout all contract elements and ensured positive ROI.
  • Provide Regions Category and Hispanic Consumer Insights strengthening ROI on MarketExecution Plans.
  • Maximized category ROI through development of top line promotions and cost-reducing initiatives.
  • Developed and executed professional dental strategy plan, ROI analysis, budget management, sales training, targeting and sample forecasting.
  • Increased conversion rates by 2% with highly optimized product pages and realized a 200% ROI from marketing efforts.
  • Analyze product matrix and sales history to expand and refine product line in order to maximize ROI and brand success.
  • Changed $15+ Million marketing plan from stand-alone wipes to a diapers halo model, improving ROI by +19%.
  • Led development of consumer insight based programming that delivered accelerated growth & exceeded ROI expectations in less than a month.
  • Introduced Communication Planning in NA and converted brands to reach based planning resulting in more integrated campaigns and increased ROI.
  • Act as a Brand Ambassador promoting the portfolio in local area Detroit bars, liquor stores and other venues.
  • Executed product strategies such as promotions, campaigns, and new product launches to maximize sales growth & ROI.
  • Evaluated the economics of investments in new product tooling using 3-year growth P&L's (ROI).
  • Recommended plan that was on strategy, optimized ROI and supply chain efficiency and was approved by senior management.
  • Identified and executed educational programs which contributed to division goals, demonstrating sales results (ROI) where possible.
  • Lead marketing efforts, product development (including concept/design, commercialization and financial aspects ROI-P&L).
  • Coordinated and led marketing, advertising and communications projects, integrating all channels to boost visibility and ROI.
  • Directed team in reviewing individual campaign results versus planed ROI, response rate and lifetime value yield metrics.

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16. POS

average Demand
Here's how POS is used in Brand Manager jobs:
  • Promoted Aston Martin marketing activities throughout San Diego to provide positive customer engagement at celebrity events and luxury home events.
  • Participated in development and execution of Brand strategies including: Brand positioning, communication strategies and brand guardrails.
  • Directed cross-functional brand management process from concept through completion, encompassing brand positioning, segmentation and sales training.
  • Develop and maintain positive, cooperative and team-oriented relationships with co-workers, supervisors, managers and executive team.
  • Assist research team in execution of research, evaluating competitive sets and analyzing retail placement and positioning.
  • Directed new product development and marketing efforts of innovative all-in-one, disposable litter tray containing cat litter.
  • Planned, developed and implemented advertising materials and marketing communications strategy proposals to ensure continuous brand visibility.
  • Developed consumer-focused campaign to maintain leadership position, support channel partners, increase relevance in under-35s market.
  • Participated in community focus groups to gather data regarding customer interests by possessing outstanding customer service skills.
  • Devised potential positioning strategies and made recommendations for advertising, pricing, distribution, and promotions.
  • Collaborated with colleagues to translate Bush's top-level brand positioning to sub-brand positioning and portfolio strategy.
  • Presented bench marking criteria and financial targets on promotional event spending and post promotion evaluation.
  • Recognize and reward outstanding work performances to cultivate a positive and collaborative customer service environment.
  • Developed integrated positioning strategies to ensure maximum brand exposure for the Midwest business unit.
  • Identify and engage with posts that provide an opportunity to positively impact brand reputation.
  • Maintain market position of products by managing existing product lines and competitive market information.
  • Provided product management expertise on brand positioning, marketplace research and consumer research.
  • Developed briefs for brand equity positioning and placement for creative direction to agency.
  • Created contracts with tenants by negotiating leases and collecting proper documentation and deposits.
  • Evaluate market to redirect brand positioning based on consumer behavior and competition strategies.

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17. Strategic Plan

average Demand
Here's how Strategic Plan is used in Brand Manager jobs:
  • Developed strategic planning for brand identity and maintained brand awareness by planning & monitoring appropriate marketing campaigns.
  • Established a business planning process for brand management * Provided forecast for market intelligence and strategic planning
  • Provided key insights and recommendations for strategic plan based on own in-depth competitive sizing pricing analysis.
  • Implemented and executed strategic plans that increased brand awareness and gained new consumers.
  • Managed strategic planning and commercialization of seven global product development efforts across o.b.
  • Managed all marketing functions and developed strategic planning for assigned product groups.
  • Collaborated with senior management, and franchisee leadership in strategic planning process.
  • Conducted comprehensive industry and brand analysis that informed category strategic plan.
  • Produced business performance reviews used for forecasting and strategic planning.
  • Developed annual strategic plan and quarterly forecast for business.
  • Communicated strategic plans to wholesalers and senior leadership.
  • Developed three-year strategic plan to drive successful turnaround.
  • Directed strategic planning for new product development.
  • Develop strategic planning initiatives and recommendations.
  • Developed and executed annual strategic plan.
  • Work with volunteer-based membership and revolving Executive Board to coordinate goals of the strategic planning committee and ensure continuity of projects.
  • Directed strategic planning and execution for core cereal and pet food brands with sales from $1MM to $225 MM.
  • Generated and implemented annual strategic plan for each retail brand to achieve optimal check-out display, pricing, promotion and distribution.
  • Analyzed market environment and brand positioning to create annual strategic plans for French's, Woolite, and nine other brands.
  • Drive strategic planning for short-/long-term marketing in U.S. and Canadian markets, while teaming with global markets to ensure consistent messaging.

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18. New Accounts

average Demand
Here's how New Accounts is used in Brand Manager jobs:
  • Evaluated, organized, and initiated departmental operations upon acquisitions of new accounts and entering new markets.
  • Maintained existing account base while cultivating new accounts and relationships.
  • Established two new accounts that significantly increased company revenue.
  • Coordinated with sales representatives about new accounts.
  • Researched and analyzed potential new accounts
  • Assist in generating new accounts by helping each individual sales representative in expanding their customer base by introducing new product lines.
  • Spearheaded sales to a core list of key high-volume, high-profile accounts and opened new accounts to increase sales.
  • Established 3 new accounts in line with brand image and directed monthly sales walks to Red Bull vendors.
  • Managed acquisitions creative strategy, resulting in efficiency improvements estimated to drive 33K+ new accounts over 18 months.
  • Established a combined 220+ new accounts in both the Utah and Idaho grocery and convenience store markets.
  • Managed partner relationship to deliver new accounts exceeding plan in year one by 25%.
  • Open new accounts with specialty retailers and boutiques, increased sales by 600%.
  • Managed and acquired new accounts for multiple domestic and international wine brands.
  • Added 77 net new accounts to book of business in 2 years.
  • Open new accounts and re-establish a business relationship with previous customers.
  • Work with distributors to open new accounts and support sales drives.
  • Open up new accounts, support with staff craft beer education.
  • Obtain four new accounts per month to ensure company growth.
  • Developed over 20+ new accounts each year.
  • Demonstrated exemplary talents in prospecting, relationship-building, and procurement for fresh produce by establishing new accounts for Sundia program.

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19. R

average Demand
Here's how R is used in Brand Manager jobs:
  • Managed the development, communication and execution of national Thematic Programming, packaging initiatives, communication and execution of Consumer Promotions.
  • Developed strategy for largest refresh in brand history including reformulation of over 50 products, package re-design and pricing re-alignment.
  • Transformed struggling novelty business into viable division by establishing a comprehensive set of internal processes and layers of accountability.
  • Managed the brand architecture by initiating graphic design strategies to anticipate and accommodate new brand identity needs.
  • Performed quantitative business analysis, developed advertising strategy, and led club channel sales strategy work.
  • Developed strategic options for mouthwash business based on quantitative market research and complete brand assessment.
  • Networked with stakeholders and leveraged key partners to build comprehensive offerings and obtain incremental funding.
  • Achieved 15% manufacturing and inventory cost savings by instituting cost effective retail merchandising.
  • Developed and implemented trade marketing strategy: promotional materials and programs for product launches.
  • Provided innovative marketing ideas that were then later on executed to company website.
  • Recruited, interviewed and hired designers, developers and other employees/contractors as needed.
  • Developed tourniquet cuff targeting dashboard to identify top customers and highlight sales opportunity.
  • Developed strategy and plans and directed development of advertising and promotions.
  • Managed communication process between departments to ensure awareness of marketing programs.
  • Processed loan applications efficiently, ensuring high degree of customer satisfaction.
  • Developed a Hospital Pricing strategy to increase uptake in hospital setting.
  • Developed integrated campaign that successfully expanded consumer target to Boomers.
  • Freelance social media coordinating for coffee company in Dominican Republic.
  • Managed cross-functional project teams from concept development to national launch.
  • Created and executed promotional and merchandising opportunities to maximize sales.

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20. Special Events

average Demand
Here's how Special Events is used in Brand Manager jobs:
  • Coordinated special events and trade show discounts; tracked booth registrations and manufacturer attendees, and ensured product availability.
  • Planned and executed promotional activities such as special events and merchandising.
  • Coordinate special events, auto/trade show logistics and strategic marketing initiatives.
  • Coordinate inter-department activities to maximize special events and cross-promotional opportunities.
  • Managed personalities associated with brands during special events.
  • Coordinated and executed 'on-premise' special events.
  • Coordinated special events and public relations.
  • Project manager for all live special events including talent and crew management, on-site logistics and content and creative asset development.
  • Participate in the development and execution of advertising & consumer promotion initiatives as programs & special events to drive business results.
  • Monitor market trends and oversee activities related to advertising, promotions, paid media, trade show participation and special events.
  • Organize special events for the business including but not limited to catering, promotional engagements and corporate functions.
  • Coordinated special events (concerts, sporting events, etc) through marketing/advertising, scheduling and customer service.
  • Coordinated product launches and special events for trade / focus groups measuring new products and advertising campaign perception.
  • Design marketing plan in the short, medium and long term, new products launches and special events.
  • Planned and executed special events and trade shows raising over $60,000 and establishing community recognition.
  • Constructed marketing execution plans for product launches, trade shows, special events and product sampling.
  • Coordinate cocktails and special events for store openings as well as for Loyalty Program's customers.
  • Coordinated monthly marketing and community events such as special events for local charities.
  • Manage set-up of in-store programs and promotions with shop installations and special events.
  • Create & execute digital marketing, email marketing, special events campaigns.

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21. Product Knowledge

average Demand
Here's how Product Knowledge is used in Brand Manager jobs:
  • Traveled extensively with distributor sales representatives to retail dealers and performed detailed sales presentations that increased product knowledge and closed sales.
  • Generated new print and online sales collateral, yielding consistent increases in satisfaction with product knowledge according to semi-annual consultant survey.
  • Provided education and in-market training to 20-sales representatives regarding product knowledge and execution standards.
  • Provided product demonstrations, demonstrated excellent product knowledge and maintained daily sales reports.
  • Conducted inspired seasonal product knowledge seminars for sales associates and managers.
  • Generated extremely high sales and numerous customer commendations through product knowledge.
  • Improved Customer satisfaction by initiating product knowledge workshops for Customer Service.
  • Helped other sales staff with proper product knowledge and made sure customers purchased the correct vehicle for the job they needed.
  • Provide high level of customer service to Premium Customers and training of Premium Team on product knowledge and customer service.
  • Educated and trained Sales management, specialists and customer service on the importance of our customers business and product knowledge.
  • Facilitate Jet Set selling culture through innovative and consistent brand standards, product knowledge, and an elevated customer experience.
  • Manage men's Theory by holding product knowledge meeting, contacting buyers and account executives and merchandising the sales floor.
  • Drive profitability and sales by leading my team of sales associates through excellence in customer service and product knowledge.
  • Increased sales by 60% from date of hire, based on strong customer relations and product knowledge skills.
  • Review weekly reports, order supply inventory, provide product knowledge training and work closely with sales associates.
  • Educate Selling and Stock Specialists by hosting seasonal product seminars using the Product Knowledge & Presentation Training Guide.
  • Created and conducted training programs for store associates, resulting in enhanced product knowledge and customer service.
  • Implemented in-store promotions, trademarking, and versed sales representatives to ensure complete and accurate product knowledge.
  • Selected, coached and developed a selling team by proactively leading through customer service and product knowledge.
  • Educated team on driving sales through service standards, product knowledge, store presentation, etc.

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22. Creative Direction

average Demand
Here's how Creative Direction is used in Brand Manager jobs:
  • Provide creative direction including execution of advertising concepts related to point-of-purchase and media including radio, television, and print.
  • Provide support and creative direction to education initiatives based on industry research and salon/stylist relationship feedback.
  • Maximized brand equity through excellent stewardship - driving innovation via creative direction and thought leadership.
  • Directed the development of all marketing collateral materials, including creative direction and copyrighting.
  • Provide strategic and creative direction to internal teams and external agencies to develop and execute
  • Led creative direction and content management for new website design, resulting in a +400% traffic increase.
  • Build and grow relationships with designated clients in order to efficiently receive monthly incentive & creative direction.
  • Fulfilled the strategy formulation, creative direction and copy writing roles along with the client servicing profile.
  • Led creative direction and managed external creative and production resources, including ad agency and annual report.
  • Develop and communicate project briefs to ad agency providing creative direction, positioning, and naming.
  • Provided art and creative direction to a junior graphic designer, external agencies and contractors.
  • Oversee creative direction of National Menu design (all day & drink).
  • Manage the creative direction of all retail and merchandise with Righteous Clothing team.
  • Developed and provided creative direction for the current company website.
  • Led entire display channel media strategy and digital creative direction.
  • Provide creative direction, strategy and design (POP, merchandise, advertising) for all sponsorships.
  • Oversee and help set the creative direction of brand image through various advertising mediums (i.e.
  • Provided expertise that proved instrumental in ideation development for all brands including market launch and creative direction.
  • Brand Management / Graphics / Marketing B2B/B2C Brand management Graphics and Marketing Social Media Marketing Creative Direction Product Development and Design

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23. Retail Store

average Demand
Here's how Retail Store is used in Brand Manager jobs:
  • Tested and analyzed catalog distribution in retail environment and developed new catalog marketing opportunities at NBA Retail Store.
  • Assisted in architectural planning designs for on-site retail store and researched and implemented the point of sale programs/software for both outlets.
  • Developed In-Kind donation request process to manage, and measure the community donations of each of the 90 retail store locations.
  • Created marketing strategy and positioning for company brand, retail stores, products, public relations, website and events.
  • Managed the Wholesale distribution via distributor CSC, New York Retail store, online store, and marketing the image.
  • Collaborated with internal marketing and merchandising teams to achieve strategic objectives for over 1,200 retail stores across the United States.
  • Developed and launched a gift with purchase promotion at Apple retail stores in key 4th quarter holiday sales window.
  • Worked in a team to provide merchandising layouts as well as visual displays for the high volume retail store.
  • Perform quarterly retail store checks to track competitors and to stay current with the trends in the market.
  • Managed implementation of retail marketing and communication efforts for 18 STA travel retail stores across the U.S.
  • Managed coached and trained 22 associates on the procedures and corporate ways of a retail store.
  • Supported the General Manager in accomplishing goals and objectives for all specialty and national retail stores.
  • Provide product training seminars to sales force, trade marketing team, and retail store personnel.
  • Ensured visual merchandising standards reflect headquarters guidelines and maintained a consistent flow that mirrors retail stores.
  • Provided sales and marketing support to 17 brands sold through The Home Depot retail stores.
  • Provided trade and merchandising support to key department stores accounts and own retail stores.
  • Led team of sales representatives for product placement in over 3500 retail stores nationwide.
  • Increased brand awareness and retail store traffic for SouthernLINC Wireless (SLW).
  • Analyzed sales and sell through reports for off-site sales representatives and retail stores.
  • Communicate between retail stores and Lauren Retail Development to achieve sales results.

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24. Sales Floor

average Demand
Here's how Sales Floor is used in Brand Manager jobs:
  • Directed all sales floor activity to ensure optimal customer service during peak hours while maintaining productivity during associate downtime.
  • Maintain sales floor by ensuring execution of corporate merchandising initiatives.
  • Directed the sale & promotion of merchandise by working on the sales floor thereby gaining first hand knowledge of market needs.
  • Implement all visual merchandising standards, directives, promotions, and overall cleanliness and organization of the sales floor and stockroom.
  • Build partnerships with Bloomingdale's management teams to ensure primary positioning on sales floor, optimal presentation and maximize selling opportunities.
  • Motivate sales teams daily to achieve goals as well as serve as gate keeper for engaged and energetic sales floor culture.
  • Involved with all operational duties including opening/closing standards, scheduling, payroll and managed the activity on the sales floor.
  • Schedule up to 40 employees to consistently maintain sufficient sales floor coverage and assume Manager's position in his absence.
  • Created and maintained the overall fashion forward appearance of the sales floor in accordance with company brand standards.
  • Monitor sales floor activity, run daily floor segments, and secure key merchandise categories are positioned appropriately.
  • Perform sales floor work such as greeting and assisting customers, stocking shelves, taking inventory.
  • Assist in meeting payroll targets by ensuring appropriate sales floor coverage and maintaining a selling focus.
  • Established customer service metrics to track repeat business, reduce returns and increase sales floor traffic.
  • Developed working relationships with store sales associates by working on retail sales floor.
  • Created and developed merchandise displays in windows and on the sales floor.
  • Performed interviews and hired candidates for sales floor and individual departments.
  • Coached team members to ensure daily goals met on sales floor.
  • Received and processed new merchandise and replenishment for sales floor.
  • Deliver sales floor execution to meet Brand display guidelines.
  • Reorganized the sales floor to meet company s guidelines.

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25. SEO

average Demand
Here's how SEO is used in Brand Manager jobs:
  • Identified closeout opportunities in seasonal lighting product cycle, helping vendors liquidate out-of-style items and driving incremental sales.
  • Designed to improve SEO while providing an optimized landing experience for digital marketing initiatives.
  • Produced progressive media campaigns utilizing SEO, SEM, Social Media, Social Networks, Email and Direct mail marketing strategies.
  • Led a national bonus-gift campaign with Nickelodeon SpongeBob across radio, television, online, SEO and social media platforms.
  • Worked with audience development team to create an acquisition strategy comprising SEO, SEM, social media and content marketing.
  • Execute and monitor TV, Print, Digital, SEO, Social Media campaigns, Sampling Event, and Promotions.
  • Utilize content management system to ensure consistent tactics align with messaging & campaign goals and ensure strong SEO across web.
  • Worked with VP of Marketing to align brand strategy with SEO, email, social, and ongoing marketing projects.
  • Gained DVP alignment of 2016 media channel plan encompassing TV, digital, print, SEO, and SEM.
  • Defined budget allocation across multiple mediums including radio, print, digital, social media, SEO and PPC.
  • Traveled nationwide to teach small business owners on website design, branding, SEO, PPC and lead generation.
  • Managed print and Web advertising, SEO, company brand and public relations for an online construction equipment marketplace.
  • Spearheaded the implementation of Universal Identifiers to improve the market relevancy of tags, SEO and proprietary catalog information.
  • Managed evolution of digital marketing strategy to improve SEM, SEO, and paid, owned, and earned.
  • Directed website content strategy and worked together with SEO team to implement page building (ranking) activities.
  • Handled all general SEO including keywords, titles and Meta tag creation, link exchange, and blogging.
  • Managed all aspects of transition of AM Advertising to Advanced Marketing Strategies including website development and SEO.
  • Structure SEO of website to bring our locations to top of organic searches for each area.
  • Directed redesign of company's website, managed $5M advertising budget and implemented SEO practices.
  • Developed marketing plan to reach target customers via SEO, social/online ad and mail marketing.

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26. Project Management

average Demand
Here's how Project Management is used in Brand Manager jobs:
  • Created Property Improvement Plan template that took a systematic approach that improved project management between franchise owners and corporate executives.
  • Instituted key project management principles driving increase efficiency in discipline execution and communication to all stakeholders.
  • Conducted project management involving itineraries, interviews, location bookings and coordination of artist teams.
  • Directed and managed in-house Creative Department through creation of project management system
  • Prioritize and execute detailed project management with data-driven systems.
  • Used waterfall and agile methodologies for project management.
  • Project Management- Implemented on-line point-of-sale system for division.
  • Experience in project management and team collaboration.
  • Project management coordinator/ direct communication with customers.
  • Directed most successful product launch in company (first five year revenues) by implementing critical path project management tools.
  • Process included strategic vision; all aspects of project management; and close collaboration with the art director and designers.
  • Managed client relationships, pitched creative concepts, provided project management and handled billing for multiple accounts.
  • Created project management plans in partnership with design, development, editorial teams and production partners.
  • Project management and program assistance including ad campaigns, national contests, and online marketing.
  • Project Management: Created and initiated the company's ice cream franchise system.
  • Use project management tools to follow up on tasks and to do lists.
  • Project management working with various agencies to achieve goals.
  • Brand, Product & Project Management.
  • Recruited by the nation's leading Magento Digital Agency to provide project management over large-scale, top-priority and complex technology initiatives.
  • Led project management and implementation of product tests and calendar promotions from ideation to implementation.

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27. Inventory Control

average Demand
Here's how Inventory Control is used in Brand Manager jobs:
  • Project manager for inventory control in the procurement & facilitation of new brand acquisitions, system implementation & distribution center mergers.
  • Focused primarily on visual and inventory control while also managing daily floor and selling operations.
  • Developed and implemented inventory control methods that reduced added product and coffee equipment costs.
  • Monitored cash register controls and inventory control levels.
  • Supervised inventory control for proper movement of product.
  • Inventory control responsibilities for mobile retail outlet.
  • Participated in inventory control and loss prevention.
  • Managed sales, inventory control, marketing strategies, account development Accomplishments Placed the brand in 100 doors on first season.
  • Developed a supplier point-of-sale inventory control and allocation system adapted and used by E & J Gallo in other national markets.
  • General Retail Duties, Inventory control, Cashier, Sales, Management, Training, Loss Prevention
  • Supervised compliance, ordering, inventory control, merchandising, budget and balances.
  • Maintain inventory control by identifying and researching the production and scheduling times.
  • Report directly to the Vice-President of Inventory Control for Orchard Premium Brands.
  • Supervised inventory control for six branches throughout the state.
  • Managed inventory control and decreased shrink in district.
  • Inventory control with sales and marketing department.
  • Maintained all sales record and inventory control.
  • Evaluated monthly sales and inventory control.
  • Managed all areas of inventory control.
  • Inventory control and damage reports.

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28. Sales Representatives

average Demand
Here's how Sales Representatives is used in Brand Manager jobs:
  • Facilitated creation and demonstration of sales presentations and training for consumer, distributor, and internal sales representatives.
  • Transitioned the company's national and international branding strategy from external sales representatives to internal sales teams.
  • Worked with national and international sales representatives, assuring order processing, fulfillment and required logistics.
  • Developed district sales managers and sales representatives with executing DPSG and non-alcoholic brands promotional activity.
  • Assisted local sales representatives with leveraging case placements and account merchandising opportunities through event execution.
  • Coordinated all aspects of production with sales representatives, customers and manufacturing.
  • Developed electronic sales presentations and trained sales representatives on selling best practices.
  • Create and maintain positive relationships with all vendors, distributors and sales representatives
  • Worked with 12 domestic sales professionals and two international sales representatives.
  • Utilized findings to retrain sales representatives and position products accordingly.
  • Developed lasting relationships with accounts and sales representatives throughout Florida.
  • Monitored and trained outside sales representatives and showroom agents.
  • Coordinated and implemented training programs for new sales representatives
  • Provide technical support for physicians and sales representatives
  • Communicated product processes to sales representatives.
  • Partnered with fashion designers, production team, and sales representatives to ensure maximum sales, production efficiency and quality control.
  • Directed the efforts of a total of ten sales representatives, developing and managing all on-premise business in Massachusetts and Vermont.
  • Direct support for launch included management of and creation of Industrial Sales CD distributed to Sales Representatives, Contractors and Architects.
  • Liaised closely with sales representatives and key opinion leaders in order to provide knowledge of the product and promote sales.
  • Managed a team of 3 inside sales representatives and personally responsible for boarding 50 new major retail & wholesale accounts.

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29. Direct Reports

average Demand
Here's how Direct Reports is used in Brand Manager jobs:
  • Strengthened brand experience team performance by communicating feedback to General Manager and facilitating focal process for direct reports.
  • Managed two direct reports; provided career development opportunities and regular performance feedback and reviews.
  • Guided development and training of direct reports resulting in increased responsibilities and promotions.
  • Managed direct reports ensuring their training and development.
  • Supervised associate brand manager and indirect reports.
  • Direct responsibility for the development, training, and performance feedback of 2 direct reports (Analyst, Reorder Buyer).
  • Managed commercialization and innovation for $90MM+ portfolio including the Soft Scrub and Combat brands, including four direct reports.
  • Perform scheduling and timekeeping, counseling and cross-training, and coordinating the annual required hospital training for 20 direct reports.
  • Led a global team including two direct reports, cross-functional team of ten, and counterparts in France and Canada.
  • Led three cross-functional teams, developed and evaluated six direct reports, and managed marketing budget of $50MM.
  • Managed 6 direct reports, and led the Puffs cross-functional business team with an $80M marketing budget.
  • Lead, coach, and develop a team of two direct reports, and a broad cross-functional team.
  • Managed two national consumer brands with a combined AUD $1.4M marketing budget and two direct reports.
  • Managed and developed direct reports, including regular coaching, feedback, performance reviews and development plans.
  • Managed 2 direct reports while responsible for strategy and P&L of $180 million brand.
  • Managed team of 4 direct reports and led company MBA Summer Intern recruiting activities and on-board program.
  • Ensured training and development of three direct reports and was recognized for establishing a highly unified team
  • Managed P&L and 18 direct reports in sales, marketing and retail operations.
  • Supervised 3 direct reports and developed channel programs to support consultative sales team of 50.
  • Participated in evaluation of eight (8) direct reports from on-premise sales team.

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30. KPI

low Demand
Here's how KPI is used in Brand Manager jobs:
  • Developed corporate best practices in tracking competitive performance, spend trending analyses and appropriate KPI's used throughout the organization.
  • Developed digital launch plot for key innovations, including search and content strategy, media channel selection and KPI development.
  • Reviewed and analyzed P&L and KPI's with Store Manager to ensure store budget was maintained.
  • Establish KPI metrics at the onset of campaigns and report back on resulting retail sales/program success.
  • Presented project updates and reported on KPI's monthly to executive team and upper management.
  • Reviewed and analyzed P & L statements for KPI's relating to brand profitability.
  • Help set both client-facing and internal KPI's, growth goals, and benchmarks.
  • Monitored and established KPI's to track success and provide measurements for future growth.
  • Rate of Recommendation (secret shopper KPI s) 111% above goal.
  • Develop monthly targets, track KPI's, and report progress to stakeholders.
  • Identify KPI's quantitative and qualitative in order to maximize business potential.
  • Monitor KPI's to ensure company goals are achieved daily.
  • Drive the development of KPI s and budget management.
  • Compiled and analyzed KPI results to district manager.
  • Set and identify seasonal KPI's.
  • Ranked #1 in KPI's (Retail Sales %, Color Sales % and AUS) for 4 consecutive years.
  • Performed analysis/constructed research programs to insure marketing expenditures meet KPIs.
  • Demonstrated business metrics graphs and visualizations in Tableau and created a report for tracking and summarizing basic KPIs such as bookings.
  • Manage brand budgets keeping A&P spend within established limits while performing analysis to insure expenditures meet KPIs.
  • Process reengineering, Quality Systems and continuous improvement: development and implementation of procedures and KPI's.

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31. Press Releases

low Demand
Here's how Press Releases is used in Brand Manager jobs:
  • Produced and wrote marketing materials; packaging, sales catalogs, press kits, press releases, online and print advertisements.
  • Garnered publicity & incremental sales for Marietta through targeted press releases, interviews with trade publications, and targeted e-commerce campaigns.
  • Initiated all Public Relations initiatives to support new item launches, including press releases, media tour, and sweepstakes.
  • Managed in-house and outside PR requests, gathering relevant product and images and submitted press releases to relevant media sites.
  • Manage the Public Relations initiatives, as publicity, press kit, press releases and image of products.
  • Write all copy; collateral material, advertisements, specification manuals, press releases, and product updates.
  • Executed website updates with information including; text, photographs, artwork, press releases, and videos.
  • Develop social media marketing; write blog posts, press releases, and copy for all advertisement material.
  • Keep website and drop shipping accounts up-to-date with collections, images, inventory, and press releases.
  • Developed press releases and coordinated the media placement for all Revlon new products and seasonal events.
  • Served as creative copywriter for press releases, presentations, web content, and marketing materials.
  • Launched annual communications program including PR events, trade shows, publication and press releases.
  • Moderate public relations duties including press releases, press conferences and media relations.
  • Produced marketing materials for advertisements, press releases, social media and publications.
  • Developed marketing collateral, consumer and trade advertising, and press releases.
  • Managed website content, collateral, in-store merchandising, and press releases.
  • Handled advertising, public relations, and press releases for all brands.
  • Generated, edited and revised press releases, e-blasts and web content.
  • Send out press releases and promotional invites to notable media outlets.
  • Managed PR campaigns including writing press releases and outreach to media.

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32. Competitive Analysis

low Demand
Here's how Competitive Analysis is used in Brand Manager jobs:
  • Provided strategic recommendations for senior management based on market competitive analysis and assessment of internal marketing and sales data.
  • Develop market competitive analysis to translate into highly reactive promotions and rolled out monthly competitive tactical promotions.
  • Conduct market research and competitive analysis in order to identify opportunities for growth.
  • Provided competitive analysis and strategic pricing aligned with alternative advertising and sales promotions.
  • Research and perform competitive analysis; monitor relevant trends and communicate to design.
  • Performed competitive analysis in the beauty and cosmetic industry in Mexico.
  • Managed marketing budget, recommended pricing changes based on competitive analysis.
  • Provide in-depth market, industry and competitive analysis and positioning.
  • Provide forecasting and competitive analysis for potential and upcoming titles.
  • Produced competitive analysis materials comparing product with its key competitors.
  • Developed a Competitive Analysis and Marketing Communications support team.
  • Conducted business and competitive analysis for upper respiratory/topical business.
  • Conducted competitive analysis as well as consumer profiling.
  • Conducted competitive analysis within the ice cream industry.
  • Completed competitive analysis to maintain our competitive advantages.
  • Researched market trends and competitive analysis.
  • Perform marketing and sales competitive analysis.
  • Managed responsibility for packaging, competitive analysis, as well as setting brand strategies to achieve the brand's success.
  • Market Research - Track competitive analysis through IRI, Nielsen Data, store checks and online research.
  • Led retail marketing activation, business/competitive analysis, planned promotions, and managed $15M budget.

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33. Nielsen

low Demand
Here's how Nielsen is used in Brand Manager jobs:
  • Provided support for 3-year strategic business plan strategies and delivered monthly sales reports utilizing Nielsen BookScan and other point-of-sale data.
  • Utilized Nielsen database to analyze consumption trends and to monitor brand and competitor performance.
  • Conducted competitive research and analyzed quantitative data through AC Nielsen and other research.
  • Monitored Business Unit performance utilizing Nielsen/IRI data.
  • Expanded portfolio distribution through execution planning, product introduction, and contract negotiation; evaluated Margin Minder and AC Nielsen results.
  • Analyzed Nielsen, IRI and sales insights to identify trends among competitors and recommended actions to senior leadership based on findings.
  • Qualified and quantified IRI/Nielsen Data to revise pricing strategies, identified new opportunities and monitor/evaluate brand's performance and market share.
  • Analyzed CBS and industry data to identify selling opportunities utilizing: IRI, Nielsen, VIP, and Margin Minder data.
  • Analyzed Nielsen and internal data on Coca-Cola's consumer and customer indicators to review and update brand strategies and marketing activities.
  • Developed Brands' monthly reports such as: market share (Nielsen) and sales results vs. plan, among others.
  • Utilized research from Nielsen as well as local focus groups to prepare strategically correct initiatives for Sprite in Bosnia.
  • Developed objective based selling and marketing strategies for sales representatives; integrated Margin Minder and AC Nielsen results.
  • Analyzed and synthesized in-market Nielsen data for senior leadership, including to the CEO of Mars, Inc.
  • Gathered consumer insights, analyzed focus group data, and adjusted branding strategy to increase Nielsen ratings.
  • Analyzed Nielsen sales and delivered actionable insights, resulting in $2MM and 3% share growth.
  • Conduct brand impact studies using Nielsen data to quantify lifts and consumer perception of branded beef programs
  • Increased Nielsen ratings in the NW for two brands from top fifteen to top five.
  • Collaborated research projects with AC Nielsen, IRI, independent local research agencies and Licensees.
  • Performed substantial analysis of IRI, Nielsen Home Panel data, and Retail Link.
  • Analyzed and utilized consumer insight data gathered from Nielsen, IRI, and TNS.

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34. Instagram

low Demand
Here's how Instagram is used in Brand Manager jobs:
  • Utilized social media (FB, twitter, instagram) to promote HBO's national social campaigns.
  • Picture sites such as instagram and pintrest, were used to show the jewelry in an artist fashion.
  • Posted weekly to Instagram and Pinterest and daily to Twitter feed to promote all Equal Time blog posts.
  • Arrange and manage giveaways and contests Garnered 28K followers on Instagram and 18K on Twitter
  • Planned and managed company's first Instagram photo contest, and devised all visual aids used for campaign.
  • Created Instagram and Pinterest presence.

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35. Product Placement

low Demand
Here's how Product Placement is used in Brand Manager jobs:
  • Generated and analyzed Field Merchandise Reports and made necessary product placement adjustments based on selling and Field Merchandise Reports.
  • Utilize departmental team members to identify and define the feasibility of product placement / market material enhancement.
  • Achieved significant brand penetration increases in retail channel with effective consumer-focused product placement and merchandising programs.
  • Developed Expert level knowledge of account management and sustainability and well as product placement and merchandising.
  • Improved product placement effectiveness; presented adjustments based on generation and analysis of merchandise reports.
  • Planned and executed merchandise flow and product placement* Monitored productivity and ensured team exceeded company standards
  • Determine growth strategies, promotional campaigns, discontinuation recommendations and product placement within retail settings.
  • Created editorial for advertising and product placement in national publications.
  • Manage product placement according to company visual standards.
  • Liaised with Marketing Manager, Advertising Agencies and Merchandising Teams with respect to improving shelf space, product placement and display.
  • Served as business development lead for all Guitar Hero and DJ Hero brand partnerships and in-game product placements.
  • Organize and plan the floor layout each month for new delivery in terms of fixture and product placement.
  • Arranged and conducted set up of visual merchandising and product placement within accounts to further brand sales.
  • Partnered with large chain accounts to provide the best possible service and product placement for their locations.
  • Establish regional direction for product development, in store product placement, price matrix and marketing promotions.
  • Assisted Public Relations in day-to-day product placement, coordinated sample send outs and returns for regional publications.
  • Helped with product placement, inventory recap, and flash training of brand points and uses.
  • Partner with In-store management, stock and floor associates to maintain stock levels and product placement.
  • Increased sales and expanded distribution channels through effective product placement in grocery and convenience store outlets.
  • Brand management and product placement throughout Arizona for an emerging brand imported from Italy.

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36. CRM

low Demand
Here's how CRM is used in Brand Manager jobs:
  • Maintained and optimized CRM database to help identify potential customers and re-engage non-active customers.
  • Produced CRM campaigns resulting in high retention margins as well as direct mail projects that yielded over 8% returns.
  • Led development and global unification of digital marketing programs including social media, search, Pampers.com, and CRM.
  • Used CRM data to create current customer lookalike models and deliver a personalized message to our target audience.
  • Lead in-house Kodak creative, web platform, design, and CRM teams consisting of 10 employees each.
  • Render high level of collaboration in managing the digital CRM Marketing Department toward fulfillment of corporate target goals.
  • Guided development of Database Systems and associated business rules through management of CRM and Database Marketing Teams.
  • Created innovative and successful lead generation strategies that integrated with the company's CRM system and database.
  • Managed a CRM database for the prototype offline promotion in Chicago area and periodical email newsletters.
  • Launched TODAY plaza RSVP site, introducing CRM to 68MM fans across broadcast and digital.
  • Work with our Brand Experience team to develop social and CRM strategy and content.
  • Developed CRM and consumer loyalty programs, and database to monitor all consumer responses.
  • Managed the cross-functional links for brand websites, promotional efforts and CRM.
  • Implemented SAP CRM across a department of 40; provided post-implementation support.
  • Implemented a system-wide CRM database to support marketing and planning initiatives.
  • Created and maintained B2B relations and presented monthly CRM reports.
  • Improved CRM as needed to better client management.
  • Devise CRM solutions to streamline brand approval processes.
  • Developed database, CRM and consumer loyalty programs.
  • Researched CRM's for company.

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37. Incremental Sales

low Demand
Here's how Incremental Sales is used in Brand Manager jobs:
  • Retail activation initiatives credited with driving incremental sales in retail channel with consumer and business audiences.
  • Work with channel marketing and sales to identify strategy to generate incremental sales and/or profitability.
  • Designed and implemented both regional & national promotions to generate incremental sales volume.
  • Developed and executed cross-licensee promotional program that generated 11% incremental sales.
  • Developed national sales, advertising and marketing campaigns that generate incremental sales.
  • Implemented new category on the market: non-acne skin and personal care for teenagers (+50% incremental sales value).
  • Secured 20 new brand partnerships, collectively bringing in $4M in incremental sales and marketing revenue for clients and agency.
  • Program resulted in incremental sales of 9% in participating states and was the most successful Pall Mall promotion to date.
  • Developed four 100% recycled paper products resulting in $1.5 million incremental sales at a 60% GM in 2002.
  • Led the execution of Tide Liquid's 1999-2000 marketing plans, delivering 8%volume growth and $5MM incremental sales.
  • Developed and executed custom marketing campaigns targeted to niche markets resulting in incremental sales growth of 34% over last year.
  • Reported to the Vice President of Sales driving incremental sales through brand and marketing efforts for team and national accounts.
  • Implemented new category on the market: young man skin care line (+30% incremental sales value).
  • Delivered $1M incremental sales in 1 year by launching two new products, reaching two new consumer segments.
  • Launched Depend Silhouette and Real Fit innovation, which accounted for over 50% of incremental sales in 2012.
  • Launched ad campaign for Kleenex facial tissue, building incremental sales revenue by 5% overcoming a five-year slump.
  • Spearheaded the development and launch of new blanket program, which resulted in $4.7M in incremental sales.
  • Developed a new channel strategy for Sara Lee Hosiery that would deliver $10M in incremental sales.
  • Launched a new wet cat sub-range for 2007 launch projected to achieve $30MM in incremental sales.
  • Created new products up-selling customer producing $3.2 million incremental sales and increased margins 12%.

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38. Internet

low Demand
Here's how Internet is used in Brand Manager jobs:
  • Supervised production of effective internet, print and national television media campaigns for new product launches and recognition initiatives.
  • Implemented internet marketing strategy, while maintaining fundamentals channels of distribution.
  • Planned, coordinated and implemented complex internet marketing strategy.
  • Developed and executed promotional plans and Internet campaigns.
  • Maintain manufacturer internet standards for four franchises.
  • Administered the corporate gear premium apparel program and oversaw the implementation of Internet sites for Black & Decker and DEWALT brands.
  • Created P&G's first truly interactive marketing campaign, combining television, radio, print, and internet media.
  • Utilized word of mouth marketing, Internet marketing, and Internet marketing techniques to increase traffic, and brand awareness.
  • Developed dealer internet site and promotional materials (brochures, t-shirts, mouse pads) for national auction program launch.
  • Serve as single point of accountability and the go-to point person for digital experiences in station cluster Internet streaming audio.
  • Defined all external marketing including the artistic direction and copy of TV, Direct Mail, Internet and Community campaigns.
  • Contributed to a sales increase by initiating new marketing strategies through telephone calls, internet and word of mouth marketing
  • Launched fully integrated promotional program resulting in 500MM impressions in print, internet, radio, mobile and in-store.
  • Utilized the tools of social networking and internet marketing to create a successful career as an independent songwriter.
  • Serve as lead creative director of internet strategies to improve penetration to primary and secondary market segments.
  • Increased brand awareness, drove Internet traffic, and increased quote activity within the assigned territory.
  • Increased Mazda auction sales prices by $500 per vehicle through use of dealer internet auctions.
  • Executed the advertising strategy via Internet, social media, television, print and viral methods.
  • Lead 3rd party agencies for execution of Internet, PR, advertising and social media campaigns.
  • Developed relationships with suppliers to add new brands and products across four internet retail websites.

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39. Promotional Events

low Demand
Here's how Promotional Events is used in Brand Manager jobs:
  • Managed on-air promotional inventory, supervised a team of producers and coordinated promotional shoots; edited sessions and outdoor promotional events.
  • Worked with product managers and regional teams to develop local-market promotional events and direct marketing materials.
  • Developed action plans and issuing guidelines for coordinating activities and promotional events and advertising.
  • Coordinated with bar owners and liquor distributors to organize on location promotional events.
  • Carried out promotional strategy, implemented product roll outs and conducted promotional events.
  • Organized and facilitated promotional events showcasing products, leading to multiple sales.
  • Organized promotional events and marketing campaigns at the University of Missouri.
  • Organized and facilitated large-scale promotional events on and around campus.
  • Designed sales incentive programs, promotional events and market development opportunities
  • Coordinated special and promotional events for these re-branded entities.
  • Involved in tailoring seasonal advertising and promotional events.
  • Coordinated several domestic and international brand promotional events.
  • Executed merchandising plans and promotional events.
  • Curated a list of promotional events in which the Animal Keeper participated in order to increase brand awareness.
  • Planed and executed social and promotional events in the Greek community at the University of Washington.
  • Created unique ideas and innovative promotional events that fit the brand image on and off campus.
  • Created, managed and executed all marketing and promotional events exclusively for the Bacardi USA client.
  • Implemented on-site promotional events, leading to a 200% increase in user interaction.
  • Organized and planned various promotional events around campus (Red Bull Elevator etc.)
  • Worked with non profit and for profit organizations on industry and promotional events.

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40. Focus Groups

low Demand
Here's how Focus Groups is used in Brand Manager jobs:
  • Conducted competitive reviews, in-store analysis and focus groups to further develop product offerings.
  • Charged with comprehensive product concept development incorporating feedback from focus groups.
  • Developed discussion guide questions for African American focus groups, which led to identifying the key drivers.
  • Developed brand positioning (Foods As Special as the Village Market) via research and focus groups.
  • Conducted market and product research including consumer focus groups, competitor analysis, and product testing.
  • Coordinate and create research guides for several focus groups to gain insight into customer perceptions.
  • Set up over 20 customer and client focus groups to identify new product lines.
  • Led large research initiatives that included focus groups and in-depth quantitative surveys and analysis.
  • Managed events, consumer research, focus groups, customer channels and market trends.
  • Conduct market research and focus groups to determine new product focus and consumer needs.
  • Prepared field studies, competitive and pricing studies, surveys and focus groups.
  • Conducted focus groups on branding, content, usability, navigation and functionality.
  • Conducted consumer research on Take Home brands; organized and analyzed focus groups.
  • Facilitated focus groups to support new brand positioning and line development with design.
  • Utilized internal focus groups, selected name for Escort coupe - ZX2.
  • Initiated product and consumer research through focus groups via web and in-person.
  • Develop surveys and focus groups to collect data about customer perceptions.
  • Designed and managed focus groups to create the brand voice.
  • Developed objectives and questionnaires for focus groups for new products
  • Conducted qualitative market research through focus groups and surveys.

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41. Line Extensions

low Demand
Here's how Line Extensions is used in Brand Manager jobs:
  • Performed evaluation & feasibility testing required for product line extensions of Extra-Strength Powder and Medicated Cream.
  • Worked cross-functionally with engineers and package designers to develop new formulations and product line extensions.
  • Recommended line extensions and new product development objectives for introduction to marketplace
  • Executed promotion and activation of three line extensions, which yielded an increase in sales by 20-25% in each category.
  • Led launch of new products and line extensions, including products which exceeded distribution targets by 25%.
  • Evaluate and develop a support plan for new products, line extensions, and in & outs.
  • Initiated creation and production of print and online training material for new specialty products and line extensions.
  • Led product development initiatives resulting in both line extensions and a complete re-launch of the line.
  • Developed and implemented successful launch plans for TUMS Freshers and numerous flavor and line extensions.
  • Launched Classic Colgate toothpaste and major line extensions including Colgate Total and Colgate Tartar Control.
  • Worked directly with all levels of Marketing to successfully launch new products and line extensions.
  • Managed packaging changes, line extensions, digital experience & market research duties for brand.
  • Initiated, developed, and executed major product launch and developed new product line extensions.
  • Evaluated brand gaps and market trends to drive appropriate new product and line extensions.
  • Developed brand strategies, executed all new product/line extensions and managed P&L.
  • Led creative development of line extensions that resulted in 40% growth in sales.
  • Partnered with edit to develop architectures on All You and commercialized 3 line extensions.
  • Led cross-functional team in launch of three new line extensions and new flavors.
  • Analyzed the market and identified opportunities for the new segments and line extensions.
  • Line extensions generated over $50MM and overall brand growth was 10%.

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42. Wal-Mart

low Demand
Here's how Wal-Mart is used in Brand Manager jobs:
  • Managed new Wal-Mart Germany branded and private label product development and logistical transition.
  • Managed the annual Wal-Mart customer account and P&L of $18MM to maintain account profitability year over year.
  • Partnered with Wal-Mart in the launch of Lemon Berry Squeeze, which became number two flavor within four months.
  • Developed key retail relationships with managers in Wal-Mart, REI Sporting Good Stores, and Costco.
  • Managed in-store marketing elements for $1.5 billion P&G Fabric Care brands at Wal-Mart.
  • Initiated and executed product marketing strategies with key retailers, including Target, Wal-Mart, and Costco
  • Major customers include: SAM'S Club, Restaurant Depot, BJ's and Wal-Mart.
  • Managed accounts for mass distribution retailers Amazon.com, Target.com, Costco.com, Sears.com, Wal-Mart.
  • Developed and launched first ever J&J Multi-Cultural group brand event in Wal-Mart.
  • Leveraged results to drive in-store education program with the Wal-Mart buyer.
  • Managed shopper marketing programs to include Wal-Mart TV and Catalina.
  • Gained +10% additional facings at Wal-Mart.
  • Gained full distribution in Wal-Mart.
  • Key account manager for Wal-Mart, Kohl's, Costco, Target, Sears, Kmart, J.C.Penny and Spencer Gifts.
  • Initiated stronger relationships with Key Account Managers for Wal-Mart and Home Depot, and Grainger for expansion on product line.
  • Sole responsibility for the Shurefine private label for this chain today owned by Wal-Mart Corporation.
  • Developed merchandising plans and presented to Wal-Mart buyer for '03-04.
  • Retail experience with Michaels, Wal-Mart, JoAnn, AC Moore, Target, and more.
  • Key clients: Wal-Mart, Walgreens, JC Penney, Sears, CVS, and Macys.

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43. Product Portfolio

low Demand
Here's how Product Portfolio is used in Brand Manager jobs:
  • Led and collaborated with research and development to build and execute sustainable product innovation and existing product portfolio improvements.
  • Launched HUGGIES toiletries brand defining product portfolio and sales expectations through qualitative and quantitative consumer research.
  • Brand Manager leading business and marketing strategy for extensive print and digital product portfolio.
  • Established a company-wide product naming strategy and implementation plan for a complex product portfolio.
  • Managed product portfolio of licensed properties.
  • Develop marketing strategies and programs to drive sales growth and achieve business plan metrics for Oncology and Bone Health product portfolio.
  • Worked with R&D on launch of new products based on consumer demand and to increase product portfolio and sales.
  • Project lead with responsibility to expand product portfolio into new, high-growth beverage segments for this $4 billion bottled-water company.
  • Led two marketing associates and cross-functional team to manage a licensed brand including a product portfolio that encompassed five product segments.
  • Identified product portfolio gap and developed and introduced The Budget Gourmet Pizza in four test markets, exceeding sales plan.
  • Promoted to this newly created position to develop a strategy for diversifying the Valvoline product portfolio beyond engine lubricants.
  • Achieved a 15% increase in gross margin return on investment by redefining product portfolio through increased efficiency.
  • Managed two diverse product portfolios, targeted by the global marketing organization for accelerated growth in the region.
  • Directed channel and tactical planning, development, implementation, and product portfolio optimization for ophthalmic lens line.
  • Lead projects for acquisitions of product portfolios of DuPont, Dow Chemicals, BASF and Pioneer Seeds.
  • Developed annual, strategic marketing plans, gained internal alignment, & managed $40MM product portfolio.
  • Identified an opportunity to restructure entire product portfolio and expand the most profitable product line.
  • Recruited to manage their premium product portfolio, this comprised the 'Personal Care' products.
  • Managed the premium NESCAFE product portfolio of $2.8 million with 3% annual growth.
  • Developed the additional New Local Product Line request needed to optimize the local product portfolio.

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44. Photo Shoots

low Demand
Here's how Photo Shoots is used in Brand Manager jobs:
  • Coordinated weekly photo shoots with photographers and direct copywriters.
  • Lead catalog production; provide direction to the creative staff regarding overall look and feel including copy and photo shoots.
  • Maintained accurate budgets from $50K - $100K including print buys, photo shoots, and POS materials.
  • Provided creative and conceptual direction and styling of photo shoots for seasonal catalog spreads, proposals, and advertisements.
  • Organize events, photo shoots, fashion shows, campaigns and is responsible for getting advertising material.
  • Plan, organize, and execute lifestyle and product photo shoots for packaging and marketing purposes.
  • Managed photo shoots (with professional photographers) for agency executives and acted as photo stylist.
  • Created vision and direction for product and lifestyle photography vendors for 25+ photo shoots per year.
  • Produced photo shoots for email campaigns, website, social media marketing + look books.
  • Planned and edited product videos and lifestyle photo shoots for website and public relations needs.
  • Maintain Public Relations budget for photo shoots, celebrity gifting, events, advertising.
  • Planned all photo shoots, look book development, market weeks and trade shows.
  • Planned, designed and executed fashion collections, photo shoots and marketing plan.
  • Organize, plan, and schedule all details for video and photo shoots.
  • Created line boards, coordinated photo shoots for catalogs and advertisements.
  • Scouted models, photographers, and support team for photo shoots.
  • Organized and managed all product photo shoots from planning to execution.
  • Coordinate photo shoots, commercial shoots, press events, etc.
  • Coordinate samples sent to wholesale accounts and/or photo shoots.
  • Oversee product representation and execution for on-site photo shoots.

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45. Promotional Materials

low Demand
Here's how Promotional Materials is used in Brand Manager jobs:
  • Formulated and provided all marketing and promotional materials for Central America of Chilean beverage product.
  • Managed marketing collateral, social media outlets, technical data sheets and promotional materials.
  • Partnered with contracted agencies to produce email blasts, advertisements and other promotional materials.
  • Managed designers and copywriters for brand promotional materials and collateral.
  • Developed promotional materials including marketing collateral and print copies.
  • Distributed Clutch promotional materials on campus.
  • Designed and marketed promotional materials.
  • Supervised Brand Visual Team; Ensured all marketing, signage, promotional materials, window display and mannequin changes were up-to-date.
  • Steered the strategic color and style direction for product launches, web and promotional materials, photography, and color/palette selection.
  • Executed launch of new brand including the design and production of packaging, marketing collateral and promotional materials.
  • Directed the creation of promotional materials and sales tools to support marketing initiatives and sales team needs.
  • Reviewed segment ideas, supervise production staff of 25, and develop all promotional materials including website.
  • Managed the production of a new print campaign A Symbol of Good Taste and supporting promotional materials.
  • Assist with complete design and implementation of promotional materials including inserts, product packaging and bundles.
  • Produced promotional materials for use by sales force and ensured their understanding of key messages.
  • Maintained brand budgets and developed and distributed all brand background, media and promotional materials.
  • Worked with Ad agencies and PR agencies to develop promotional materials.
  • Directed the enhancement of sales literature, promotional materials and displays.
  • Communicated all new promotional materials and programs to team.
  • Coordinate marketing campaigns, create promotional materials, oversaw development of website Assist with advertising vacant rental properties to prospective tenants

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46. Youtube

low Demand
Here's how Youtube is used in Brand Manager jobs:
  • Directed and edited YouTube videos showcasing company's product demos and customer testimonials.
  • Developed a branded YouTube channel and YouTube advertising campaign that generated over one million views in less than one year.
  • Developed first campaign in five years, showcasing unapologetic brand character through humor videos in YouTube and blogger integration.
  • Helped develop the Awesome Kong character through short YouTube skits and live video blogging.
  • Produced video content for websites such as YouTube, Dailymotion, and Twitch.
  • Developed viral videos for Youtube channel featuring bass preamp/DI to support initiatives for expanding market and product awareness.

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47. Inventory Management

low Demand
Here's how Inventory Management is used in Brand Manager jobs:
  • Managed bonded warehouse process including order fulfillment, inventory management, customs duty payment, and inventory reconciliation.
  • Supervised merchandising, inventory management, and functionality of demo setups in designated retail locations.
  • Worked extensively with purchasing to achieve better inventory management and timeliness of product delivery.
  • Lead development of sales forecasts and inventory management.
  • Established inventory management and replenishment systems.
  • Work with Distributor Management, including Inventory Management, Product Sales, Forecasts, Pricing and Sales Rep/Management Incentives.
  • Rallied team to explore and select inventory management strategy to reduce $4 MM liability to $0.4 MM.
  • Brand representation, product assortment plan, buying (OTB), market research and inventory management.
  • Monitor the sales force results, distribution, inventory management, product deliveries and market opportunities.
  • Manage sales team including schedule setting, inventory management, sales forecasting.
  • Create and edit order and inventory management forms in Microsoft Excel.
  • Inventory management through the placing of orders when needed
  • Introduced an analytical sales forecasting model, a toy industry first, to improve production and inventory management.
  • Manage player stores including marketing initiatives, inventory management, product development,etc.

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48. Customer Base

low Demand
Here's how Customer Base is used in Brand Manager jobs:
  • Planned and executed new business development initiative focused on expanding customer base.
  • Diversified customer base by researching and exploiting new market opportunities.
  • Increased customer base through online-marketing on social media and promo-events.
  • Penetrated Medal customer base and prevented lost business.
  • Maintain global customer base for communication.
  • Improved communication to the sales force and customer base through the use of both e-mail and web-based marketing bulletins and newsletters.
  • Established and maintained friendly and professional relationships with local customer base and management teams to increase sales and selling space.
  • Developed new on- and off-premise business, resulting in 200% expansion of customer base while meeting all merchandising goals.
  • IMPACT: Established integrated offline marketing programs with Rite-Aid and grew customer base 10% during 5 month period.
  • Increased monthly sales by 40% by implementing strategies to develop and expand existing customer base.
  • Doubled the People Books continuity program customer base by developing 5 new consumer acquisition channels.
  • Implemented national brand development campaigns, increasing retail customer base 1,100% in ten months.
  • Managed regional customer base for the world's largest pharmaceutical branding consultancy firm.
  • Surveyed different customer bases to ascertain demands for specific products and services.
  • Developed and implemented marketing and sales strategies to increase the customer base.
  • Increased customer base in California from 35 to 500 accounts.
  • Initiated new sales and increased customer base by 12%.
  • Increased customer base from zero to 180+ accounts.
  • Retained 5% of the loyal customer base to Jeeves after the brand re-launch through careful communication and crowd sourcing.
  • Communicated frequently with clients via phone and email; maintained loyal customer base with frequent repeat purchases.

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49. Annual Budget

low Demand
Here's how Annual Budget is used in Brand Manager jobs:
  • Developed and implemented the brand personality through a non-traditional merchandise program, with an annual budget of one-million dollars.
  • Developed the annual budget and re-forecasts collaborating with Marketing and Supply Chain counterparts.
  • Formulated and executed buying strategies managing an annual budget of $3,000,000 by reviewing results from internal and external reports.
  • Manage $7 mil annual budget in FSI, magazines, direct mail programs and store host in-studio signage.
  • Brand manager over 80 products with annual sales of over $136 million managing a $360k annual budget.
  • Published internal communications and education materials reaching over 55,000 employees and managed an annual budget of $75k.
  • Defined and developed the Marketing Strategy for Central America, managing an annual budget of $2.5M.
  • Oversee and manage an administrator, creative agency, and $300k to $500k annual budget.
  • Managed annual budgets ranging from $1 million to $17 million and two direct reports.
  • Appropriated a $7 million annual budget across advertising, promotion, PR and channel marketing.
  • Headed forecasts, annual budget, advertising and media plans, trade promotions and controlled expenditures.
  • Build and provide annual budgets to Regions in support of Marketing programs and Lifestyle events.
  • Managed an annual budget of $30M for above the line advertising in the U.S.
  • Prepared Annual Budgets, Five Year Marketing Plans, and Monthly Sales and Marketing Reports.
  • Recruited a nationwide network of private investigators managing an annual budget of $2.5 million.
  • Develop annual budgets, forecast quarterly, manage annual sales, and a sales territory.
  • Created and controlled the annual budget for marketing and sales team initiatives and expenses.
  • Partner with VPO to manage daily operations and optimize $2.5 million annual budget.
  • Managed +$150K annual budget for activities expenses, donations and public relations.
  • Managed all aspects of brand P&L and annual budget development initiatives.

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50. IRI

low Demand
Here's how IRI is used in Brand Manager jobs:
  • Managed Sales & Marketing Operations of diverse portfolio of Ultra-Premium Luxury Spirits for privately-owned importer in conjunction with State Distributors
  • Earned qualification as Certified Beverage Professional Trainer Apprentice for wine and Journeyman for spirits.
  • Increased search optimization and content on culture, hiring process and career opportunity awareness.
  • Maintained brand identity and consistency across markets through regular inquiries of franchised locations.
  • Reviewed employee candidate applications, conducted interviews, and provided hiring recommendations.
  • Reviewed resumes, selected interview candidates and facilitated screening and hiring process.
  • Conducted business planning and operations and IRI market analysis.
  • Directed development and airing of a 2-minute infomercial.
  • Supervised in hiring employees for Sales/Product Development positions.
  • Incorporated aspirin regimen message into consumer advertising.
  • Analyzed market trends using empirical data.
  • Worked with medical marketing team on physician detailing program to increase the recommendations of an aspirin regimen for heart attack prevention.
  • Increased Coca-Cola brand love with all Venezuelan families by bringing to life the Christmas spirit through 'Wishes' experiential marketing campaign.
  • Developed relationships with decision makers in well-known retail markets including spirits, mass merchandisers, grocery, box and convenience markets.
  • Led Associate Brand Manager recruiting efforts partnering with Human Resources, local MBA programs, and team of 6 hiring managers.
  • Oversee retailer inquiries while maintaining the highest level of service to ensure deliveries and payments are handled as fluidly as possible.
  • Engage and grew audience by 30% by responding to written public inquiries and creating daily content on social media.
  • Organized/Hosted annual grilling with beer event, showcasing beer and grilled food pairings-Sold Out attendance 350 + every year.
  • Worked closely with hiring manager to recruit train and develop new staff to represent the brand and its image.
  • Hire, train, and evaluate personnel in sales or marketing establishments, promoting or firing workers when appropriate.

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20 Most Common Skill for a Brand Manager

New Product Development23.7%
Sales Goals20.5%
Revenue Growth11.6%
Market Research5.9%
Customer Service4.5%
Market Share3.9%
Consumer Insights3.6%
Business Development3.1%

Typical Skill-Sets Required For A Brand Manager

RankSkillPercentage of ResumesPercentage
1
1
New Product Development
New Product Development
18.5%
18.5%
2
2
Sales Goals
Sales Goals
16%
16%
3
3
Revenue Growth
Revenue Growth
9%
9%
4
4
Market Research
Market Research
4.6%
4.6%
5
5
Customer Service
Customer Service
3.5%
3.5%
6
6
Market Share
Market Share
3.1%
3.1%
7
7
Consumer Insights
Consumer Insights
2.8%
2.8%
8
8
Business Development
Business Development
2.4%
2.4%
9
9
SKU
SKU
2.4%
2.4%
10
10
Facebook
Facebook
2.3%
2.3%
11
11
Trade Shows
Trade Shows
1.6%
1.6%
12
12
Brand Strategy
Brand Strategy
1.5%
1.5%
13
13
Twitter
Twitter
1.4%
1.4%
14
14
Annual Sales
Annual Sales
1.4%
1.4%
15
15
ROI
ROI
1.3%
1.3%
16
16
POS
POS
1.3%
1.3%
17
17
Strategic Plan
Strategic Plan
1.3%
1.3%
18
18
New Accounts
New Accounts
1.3%
1.3%
19
19
R
R
1.2%
1.2%
20
20
Special Events
Special Events
1.1%
1.1%
21
21
Product Knowledge
Product Knowledge
1.1%
1.1%
22
22
Creative Direction
Creative Direction
1.1%
1.1%
23
23
Retail Store
Retail Store
1.1%
1.1%
24
24
Sales Floor
Sales Floor
1.1%
1.1%
25
25
SEO
SEO
1%
1%
26
26
Project Management
Project Management
0.9%
0.9%
27
27
Inventory Control
Inventory Control
0.9%
0.9%
28
28
Sales Representatives
Sales Representatives
0.8%
0.8%
29
29
Direct Reports
Direct Reports
0.8%
0.8%
30
30
KPI
KPI
0.8%
0.8%
31
31
Press Releases
Press Releases
0.8%
0.8%
32
32
Competitive Analysis
Competitive Analysis
0.8%
0.8%
33
33
Nielsen
Nielsen
0.8%
0.8%
34
34
Instagram
Instagram
0.8%
0.8%
35
35
Product Placement
Product Placement
0.8%
0.8%
36
36
CRM
CRM
0.7%
0.7%
37
37
Incremental Sales
Incremental Sales
0.7%
0.7%
38
38
Internet
Internet
0.7%
0.7%
39
39
Promotional Events
Promotional Events
0.7%
0.7%
40
40
Focus Groups
Focus Groups
0.6%
0.6%
41
41
Line Extensions
Line Extensions
0.6%
0.6%
42
42
Wal-Mart
Wal-Mart
0.6%
0.6%
43
43
Product Portfolio
Product Portfolio
0.5%
0.5%
44
44
Photo Shoots
Photo Shoots
0.5%
0.5%
45
45
Promotional Materials
Promotional Materials
0.5%
0.5%
46
46
Youtube
Youtube
0.5%
0.5%
47
47
Inventory Management
Inventory Management
0.5%
0.5%
48
48
Customer Base
Customer Base
0.5%
0.5%
49
49
Annual Budget
Annual Budget
0.5%
0.5%
50
50
IRI
IRI
0.4%
0.4%

27,414 Brand Manager Jobs

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