How To Become A Brand Marketing Consultant: What It Is and Career Path

What is a brand marketing consultant and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Richard Tate

There is more than meets the eye when it comes to being a brand marketing consultant. For example, did you know that they make an average of $51.76 an hour? That's $107,665 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a brand marketing consultant?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreBrand Marketing ConsultantUS Average

Salary

7.8

Avg. Salary $107,665

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 53.38%

male 46.62%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a brand marketing consultant

Explore brand marketing consultant education requirements

Most common brand marketing consultant degrees

Bachelor's

78.2 %

Master's

15.5 %

Associate

4.1 %

Start to develop specific brand marketing consultant skills

Skills	Percentages
Brand Strategy	18.03%
Web Design	17.54%
Brand Marketing	5.77%
Product Development	4.80%
Market Research	3.95%

Complete relevant brand marketing consultant training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New brand marketing consultants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a brand marketing consultant based on U.S. Bureau of Labor Statistics data and data from real brand marketing consultant resumes.

Research brand marketing consultant duties and responsibilities

Manage and implement strategic marketing initiatives and align content messaging for B2C.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create and curate content for social media accounts such as Facebook, LinkedIn, and Glassdoor.
Campaign development, management for online/offline media, Facebook base sweepstakes and online content.

Prepare your brand marketing consultant resume

When your background is strong enough, you can start writing your brand marketing consultant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a brand marketing consultant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable brand marketing consultant resume templates

Build a professional brand marketing consultant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your brand marketing consultant resume.